{"id":430,"date":"2021-07-24T10:52:56","date_gmt":"2021-07-24T05:22:56","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?page_id=430"},"modified":"2023-12-18T09:46:18","modified_gmt":"2023-12-18T04:16:18","slug":"profile-m-karunanithy","status":"publish","type":"page","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/profile-m-karunanithy\/","title":{"rendered":"Dr. M. Karunanithy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"430\" class=\"elementor elementor-430\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54c2fe26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54c2fe26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-311a5730\" data-id=\"311a5730\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-615c2029 elementor-widget elementor-widget-image\" data-id=\"615c2029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/Karunanithy-sir-1-240x300.jpg\" class=\"attachment-medium size-medium wp-image-486\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/Karunanithy-sir-1-240x300.jpg 240w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/Karunanithy-sir-1.jpg 400w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a06e5f8 elementor-widget elementor-widget-text-editor\" data-id=\"4a06e5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\"><strong>Dr.M.Karunanithy<\/strong><\/h4><p style=\"text-align: center;\">B.B.A (Hons), MBA (USJP), Ph.D (SL) FIMSL, MAAT, IPFM (UK), AUKAP (UK)\u00a0 Senior Lecturer Gr. I<br \/>0212220379<br \/>karunanithym@univ.jfn.ac.lk<br \/>Research Interests:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1dde1769\" data-id=\"1dde1769\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4edde5c4 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"4edde5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1321\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1322\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1323\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1323\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1324\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1324\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1325\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1325\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1326\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1326\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1321\" tabindex=\"0\" hidden=\"false\"><ul>\n<li>Bachelor of Business Administration [BBA] with second&nbsp;class&nbsp;(upper division) pass from University of Jaffna, Sri Lanka during 1992.<\/li>\n<li>Master of Business Administration [MBA] from Postgraduate Institute of Management (PIM &#8211;&nbsp;University of Sri Jayewardenepura)&nbsp;during 2001.<\/li>\n<li>Doctor of Philosophy in Management [Ph.D] Sri Lanka.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Professional Qualifications<\/span><\/p>\n<p><span style=\"font-weight: bold;\">Membership:<\/span><\/p>\n<ul>\n<li>Fellow Member of Institute of Management Sri Lanka [IMSL]<\/li>\n<li>Fellow Member of Institute of Professional Financial Managers, UK [FIPFA-UK]<\/li>\n<li>Life Member of the Association of Accounting Technicians, Sri Lanka [AATSL]<\/li>\n<li>Associate Membership of the United Kingdom Association of Professionals [AUKAP-UK]<\/li>\n<li>Life Member of Jaffna Science Association [JSA]<\/li>\n<li>Life Member of Management and Commerce Alumni Association, University of Jaffna [MCAA]<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Others:<\/span><\/p>\n<ul>\n<li>Successfully completed&nbsp;<span style=\"font-weight: bold;\">C<\/span>ompetency based&nbsp;<span style=\"font-weight: bold;\">E<\/span>conomies through&nbsp;<span style=\"font-weight: bold;\">F<\/span>ormation of&nbsp;<span style=\"font-weight: bold;\">E<\/span>nterprises&nbsp;<span style=\"font-weight: bold;\">(CEFE)<\/span>&nbsp;<span style=\"font-weight: bold;\">T<\/span>raining&nbsp;<span style=\"font-weight: bold;\">o<\/span>f&nbsp;<span style=\"font-weight: bold;\">T<\/span>rainer&nbsp;<span style=\"font-weight: bold;\">(ToT)<\/span>&nbsp;programme held at Beruwela, Sri Lanka in October, 2001.<\/li>\n<li>Successfully completed&nbsp;<span style=\"font-weight: bold;\">CEFE Upgrading&nbsp;<\/span>workshop held at Thulgiriya, Sri Lanka in April 2002.<\/li>\n<li>Successfully completed a three months course in Project Management Skills conducted by the Institute of Project Management, Sri Lanka.<\/li>\n<li>Successfully completed a three months Certificate Course in Taxation conducted by Association of Accounting Technicians (aat), Sri Lanka.<\/li>\n<li>Successfully completed a one-year Diploma Programme with Distinction Pass in Sinhala conducted by International Institute of Psychological Multi Studies, Batticaloa, Sri Lanka.<\/li>\n<li>Successfully completed a six months Diploma Programme in Disaster Management conducted by Institute of Social &amp; Technical Studies, Kalmunai, Sri Lanka.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Resource person<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">Resource person<\/span>&nbsp;for a one-day seminar \/ workshop on Supply Chain Management to the Procurement Officials attached with Northern Provincial Council organized by the Management Training Development Unit [MDTU].<\/li>\n<li><span style=\"font-weight: bold;\">Resource person at the \u2018Orientation Session for the First Year Students \u2013 2019\u2019&nbsp;<\/span>and made a presentation on \u201cHow to be a successful University Student\u201d organized by the faculty of Management Studies and Commerce, University of Jaffna held on January 29, 2019 at the Kailasapathy Auditorium, University of Jaffna.<\/li>\n<li><span style=\"font-weight: bold;\">Resource person<\/span>&nbsp;at Business Studies Workshop for G.C.E. (A\/L) Teachers of Eastern Province on March 11 &amp; 12, 2019 organized by the Ministry of Education [Isurupaya] held at Department of Agriculture, Trincomalee.<\/li>\n<li><span style=\"font-weight: bold;\">Main Resource Person&nbsp;<\/span>in one\u2013day workshop on \u2018Production and Operations Management Techniques\u2019 organized by the School of Cooperative Employees, Vavuniya for Self Employed Workers held at Agriculture Farm School, Jaffna on May 03, 2019<\/li>\n<li><span style=\"font-weight: bold;\">Resource person<\/span>&nbsp;at the discussion and finalizing Tamil terminologies used in the Syllabus and Teachers\u2019 Guide of Business Studies (G.C.E. (A\/L) held at NIE, Maharagama on May. 10, 2019.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Workshops Attended:<\/span><\/p>\n<ul>\n<li>\u2018Gender Mainstream Workshop\u2019 organized by the CGEE, University of Jaffna held on February 27, 2019 at Physics Mini Auditorium, University of Jaffna.<\/li>\n<li>\u2018Annual Yaalpaanam Business Conference\u2019 organized by Chamber of Commerce of Yarlpanam held on July 13, 2019 at Hotel Thinnai, Jaffna.<\/li>\n<li>Research Symposium on \u2018Empowering Communities to Address Violence against Women &amp; Girls\u2019 jointly organized by CGEE, University of Jaffna and JSAC, Jaffna under the patronage of British Council, Sri Lanka held on July 19 &amp; 20, 2019 at Library Auditorium, University of Jaffna and at JSAC hall, Nallur, Jaffna.<\/li>\n<li>Annual Conference of the AAT \u2013 Sri Lanka held on September 02 &amp; 03, 2019 at Hotel Cinnamon Grand, Colombo.<\/li>\n<li>\u2018Structural Equation Modelling (SEM)\u2019 two-day\u2019 workshop on SEM \u2013 PLC package organized by the Staff Development Centre, University of Jaffna held on July 23 &amp; August 08, 2019 at SDC lecture hall, University of Jaffna<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1322\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Marketing Management<\/li><li>Brand Management<\/li><li>Operations Management<\/li><li>Marketing Communication<\/li><li>Customer Relationship Management<\/li><li>Financial Management<\/li><li>Management Accounting<\/li><li>Human Resources Management<\/li><li>Operations Research<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1323\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1323\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Head, Department of Marketing, University of Jaffna from February 2017 onwards.<\/li><li>Acting Head, Department of Marketing, University of Jaffna from November 2016 to January 2017.<\/li><li>Coordinator, Diploma in Marketing (Fee leaving Programme), Faculty of Management Studies &amp; Commerce, University of Jaffna from August 2012 &#8211; September 2013.<\/li><li>Coordinator, UNDP funded &#8216;Community Catalyst&#8217; training programme in four different centres in Vanni area under Faculty of Management Studies &amp; Commerce, University of Jaffna August 2012 &#8211; November 2012.<\/li><li>Dean, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka Mid-April 2007 &#8211; Mid April 2010.<\/li><li>Acting Dean, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka Early April 2007 &#8211; Mid April 2010.<\/li><li>Head, Department of Business &amp; Management Studies, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka November 2005 &#8211; March 2007.<\/li><li>Acting Head, Department of Business &amp; Management Studies, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka September 2005 &#8211; October 2005.<\/li><li>Coordinator, External Degree Programmes, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka August 2004 &#8211; July 2006.<\/li><li>Student Councellor, Trincomalee Campus, Eastern University, Sri Lanka 2003 &#8211; 2005.<\/li><li>Coordinator, Career Guidance Unit, Trincomalee Campus, Eastern University, Sri Lanka 2002 &#8211; 2004.<\/li><li>Acting Head, Department of Languages &amp; Communication Studies, Faculty of Communication &amp; Business Studies, Trincomalee Campus, Eastern University, Sri Lanka from March 2002 &#8211; January 2004.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1324\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1324\" tabindex=\"0\" hidden=\"hidden\"><ul>\n<li><span style=\"font-size:12.0pt;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;\nmso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:\nEN-US;mso-bidi-language:AR-SA\">Sinthupa, N.and Karunanithy, M. (2022). The\nImpact of Brand Awareness on Brand Image: The Case of Mobile Phone Market in\nVavuniya District. Proceedings of Seventh International Conference on\nContemporary Management of the Faculty of Management Studies and Commerce,\nUniversity of Jaffna held on July 14, 2022.&nbsp;\npp.55-56<\/span><br><\/li><li>\u201cEffectiveness of Internal Financial Control System at the NEPC\u201d as a partial requirement of the Master of Business Administration degree awarded by the Postgraduate Institute of Management,&nbsp;University of Sri Jayewardenepura.<\/li>\n<li>\u201cPoverty and Female Headed Household and Entrepreneurship Development in a war-torn Area \u2013 A case study within Trincomalee District\u201d with a co-researcher, Ms. K Karunanithy, Senior Lecturer, Trincomalee Campus \u2013 funded by National Science Foundation, Colombo 07.<\/li>\n<li>&#8220;Financial Liberalization and Operational Efficiency in the Financial System of Sri Lanka\u201d, a research paper presented on behalf of Ms. K. Karunanithy at the 03rd Annual Research Session organized by Eastern University, Sri Lanka.<\/li>\n<li>\u201cWomen Entrepreneurship: A Bane or a Boom to Enterprise Development\u201d a research paper presented with a co-researcher, Ms. K. Karunanithy, Senior Lecturer, Trincomalee Campus, at the 07th Annual Research Session organized by Eastern University, Sri Lanka.<\/li>\n<li>&#8220;Women Friendly Financial Services: Extending the Frontier&#8221; a research paper co-authored with Ms. K. Karunanithy, a senior lecturer attached with the Trincomalee Campus, EUSL, at the Annual Research Conference of the University of Jaffna held in 2010.<\/li>\n<li>\u201cRelationship Marketing and Customer Retention \u2013 A Case Study\u201d a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, at the \u2018International Research Conference \u2013 2011\u2019 organized by \u2018Sri Sai Ram Institute of Management Studies, Chennai, India\u2019. This paper won the award on one of the best papers by the panel of evaluators who were present at the session.<\/li>\n<li>\u2018Customer Relationship Management \u2013 A Conceptual Approach\u2019 presented at the Jaffna University International Research Conference (JUICE \u2013 2012) held in July 2012.<\/li>\n<li>\u2018Analysis the Relationship between the Stress &amp; Job Satisfaction in Staff of Insurance Companies \u2013 A Sri Lankan practice&#8217; a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the Asia Pacific Journal of Research in Business Management \u2013 An Internationally Indexed &amp; Refereed E-Journal \u2013 Nov. 2012.<\/li>\n<li>\u2018An Empirical Study on the Promotional Mix and Brand Equity: Mobile Service Providers\u2019 a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the Industrial Engineering Letters \u2013 An Internationally Referred Journal \u2013 April 2013.<\/li>\n<li>\u2018Personal Demographical Factors and their Influence on Customer Satisfaction from Customer Perspective\u2019 a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management \u2013 An Internationally Referred Journal (Vol.5, No.20, 2013).<\/li>\n<li>\u2018The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka\u2019 a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management \u2013 An Internationally Referred Journal (Vol.5, No.27, 2013).<\/li>\n<li>\u2018Impact of Customer Orientation of Service Employees on Customer Satisfaction towards Retention in Finance Companies\u2019 a research paper co-authored with Mr. S. Sivesan, a lecturer attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management \u2013 An Internationally Referred Journal (Vol.6, No.1, 2014).<\/li>\n<li>\u2018Leisure Activities and Attitudes of Advanced Level Students: a study based on Urban Schools in Trincomalee District\u2019 a research paper co-authored with Mrs. K. Karunanithy, Senior Lecturer attached with Trincomalee Campus, EUSL, in the European Journal of Business and Management \u2013 An Internationally Referred Journal (Vol.6, No.7, 2014).<\/li>\n<li>\u2018Impact of on Bank of Ceylon and Hatton National Bank customers in Mannar District in Sri Lanka\u2019 a research paper co-authored with Mr. Flywin Fernando, a final year student attached with Department of Marketing, University of Jaffna, in the European Journal of Business and Management \u2013 An Internationally Referred Journal (Vol.7, No.1, 2015).<\/li>\n<li>\u2018Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment\u2019 a research paper co-authored mainly by Dr. (Ms.) S. Shanmugathas, a Senior Lecturer attached with Department of Marketing, University of Jaffna, at the 02<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">nd<\/span>&nbsp;International Conference on Contemporary Management (ICCM) &#8211; 2015.<\/li>\n<li>\u2018Effective Fund Utilization for Social Development: a case study of Northern Provincial Council\u2019 a research paper co-authored with Mrs. K. Karunanithy, Senior Lecturer attached with Department of Economics, University of Jaffna, at the 02<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">nd<\/span>&nbsp;International Conference on Contemporary Management (ICCM) &#8211; 2015.<\/li>\n<li>\u2018Service Quality and Student Satisfaction: a case study of Private External Education Service Providers in Jaffna District\u2019 a research paper co-authored with Mr. K. Kajendran, a final year student attached with Department of Marketing, University of Jaffna, at the 02<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">nd<\/span>&nbsp;International Conference on Contemporary Management (ICCM) &#8211; 2015.<\/li>\n<li>\u2018Antecedents of Youth\u2019s Intentions in Seeking Micro Credit: Evidence from Jaffna District, Sri Lanka\u2019 a research paper co-authored with Mr. K. Kajendran, a recent passed out graduate from Department of Marketing, University of Jaffna, at the 03<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">rd<\/span>&nbsp;International Conference on Contemporary Management (ICCM) \u2013 2016.<\/li>\n<li>\u2018Enhancing Customer Loyalty to Supermarkets through Retailing Service Quality Practice\u2019 a research paper co-authored with Dr. Jebarajakeerthy, Mr. S. Achuthan, Mr. K. Kajendran, at the International Conference organized by Australian &amp; New Zealand Management Academy (ANZMAC), Christ Church, New Zealand \u2013 05 \u2013 07<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">th<\/span>&nbsp;Dec, 2016.<\/li>\n<li>Successfully published a research paper with co-authors on \u2018Impact of Marketing mix on Buyer Characteristics towards liquor Products in Jaffna District, Sri Lanka at International Journal of Management &amp; Technology by Sri Sai Ram Institute of Management Studies, Chennai, India \u2013 2017.<\/li>\n<li>\u2018Consumers Attitudes towards Eco-friendly Products and Purchase Intention &#8211; A study in Vavuniya District, Sri Lanka\u2019&#8217; a research paper co-authored with Miss Pavithra, a recent passed out graduate from Department of Marketing, University of Jaffna, at the 04<span style=\"font-size: 11.25px; height: 0px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">th<\/span>&nbsp;ICCM organized by the Faculty of Management Studies &amp; Commerce, University of Jaffna held in July 2017.<\/li>\n<li><span style=\"font-weight: bold;\"><u>Articles to Journals \/ Magazines and other Publications:<\/u><\/span><\/li>\n<li>\u201cPersonnel Management in Hatton National Bank Ltd.\u201d Dissertation submitted as a partial fulfillment of Bachelor of Business Administration Degree at University of Jaffna, Sri Lanka (1992).<\/li>\n<li>Effectiveness of Internal Financial Control System in North \u2013 East Provincial Council\u201d Thesis submitted as a partial fulfillment of Master of Business Administration Degree at Postgraduate Institute of Management, University of Sri Jayewardenepura (2000).<\/li>\n<li>\u201cABC Analysis\u201d, MENTOR (1995), Publication of Faculty of Commerce and Management.<\/li>\n<li>Mini Survey Feasibility Reports for WUSC to their projects: House Wiring, Leather Products, Motor Cycle Mechanism (1999).<\/li>\n<li>\u201cBreak Even Analysis\u201d, Thedal (2000), Publication of the Dept. of Commerce, Eastern University, Sri Lanka.<\/li>\n<li>\u201cBudgetary Planning\u201d, Galaxy (2001), Publication of the Advanced Technical Institute, Trincomalee.<\/li>\n<li>\u201cThe Work of Leadership\u201d, The Harbour (2006), Publication of the Faculty of Communication and Business Studies, Trincomalee Campus.<\/li>\n<li>&#8220;Leadership\u201d, Management Focus (2010), Publication of the Management Student Union, University of Jaffna.<\/li>\n<li>An article published in the monthly journal published by the CIMA \u2013 \u2018Arivu Thedal\u2019 on the topic of \u2018Planning\u2019 2011.<\/li>\n<li>An article published in the journal released at the cultural day ceremony named \u201cInthu Nithilam\u201d by the K \/ Gampola Hindu College on the topic \u2018Customer Relationship Management- [CRM]\u2019 2011.<\/li>\n<li>An article published in the annual journal published by the T \/ Sri Shanmuga HLC \u2013 \u2018Mahudam\u2019 on topic of \u2018An Evolution of Marketing Concepts\u2019 2012.<\/li>\n<li>An article published in the annual journal published by the T \/ Sri Shanmuga HLC \u2013 \u2018Mahudam\u2019 on topic of \u2018Supply Chain Management\u2019 2013.<\/li>\n<li>An article published in the commemoration volume of Late Prof. N. Balakrishnan published by \u2018Young Economists Society\u2019, University of Jaffna \u2013 \u2018Balakrishna Natham\u2019 on the topic of \u2018Green Marketing\u2019 2014.<\/li>\n<li>An article published in the edited volume of \u2018Poverty, Entrepreneurship &amp; Development\u2019 published by Mrs. K. Karunaanithy, Senior Lecturer on the topic of \u2018Principles of Entrepreneurship\u2019 2014.<\/li>\n<li>An article published in the annual journal published by the T \/ Sri Shanmuga HLC \u2013 \u2018Mahudam\u2019 on topic of \u2018Business Plan\u2019 2015.<\/li>\n<li>An article published in the Commerce Union magazine of the J \/ St. Patrick\u2019s College on the topic of \u2018Holistic Marketing Concept\u2019 2016.<\/li>\n<li>An article published in the journal \u2018Northern Industrial Prospects\u2019 by the Department of Industries, Northern Province on the topic \u2018Northern Industries: Past and Present\u2019 2016.<\/li>\n<li>Co-authored and published a glossary \u2018Kalaichot Kalanchiyam\u2019 for Accounting, Finance &amp; Management professional course readers, published by \u2018Islamic Book House\u2019, Colombo 10 \u2013 2016.<\/li>\n<li>An article published in the annual journal published by the T \/ Sri Shanmuga HLC \u2013 \u2018Mahudam\u2019 on topic of \u2018Personal Entrepreneurial Competencies, Business Opportunities &amp; Associated Activities\u2019 2017.<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1325\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1325\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1325\" tabindex=\"0\" hidden=\"hidden\"><ul><li>\u201cIdeal and Actual Leadership Qualities of the Top-level and the Middle-level Officers of the North \u2013 East Provincial Council\u201d with a co-researcher, Ms. K Karunanithy, Senior Lecturer, Trincomalee Campus\u2013 funded by National Science Foundation, Colombo 07.<\/li><li>\u201cMeasuring Poverty through Non \u2013 Economic Variables \u2013 a case study on female headed households in Trincomalee\u201d with a co-researcher, Ms. K. Karunanithy, Senior Lecturer, Trincomalee Campus\u2013 Funded by the Eastern University, Sri Lanka.<\/li><li>Awarded \u2018Kandy Memorial Award\u2019 for the Best Commerce Stream Student during G.C.E. (A\/L) in School Level at St. John\u2019s College, Jaffna, Sri Lanka.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1326\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1326\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1326\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Environmentally Friendly Entrepreneurial Marketing Strategy as Sustainable Competitive Advantage: A New Paradigm in Marketing.<\/li><li>Impact of Environmental Accounting on Rice Mills in Batticaloa District.<\/li><li>Attitudes of Sri Lankan Customers on Cosmetic Products: A Case Study on Natures Secrets, Offered by Natures Beauty Creation Ltd. Sri Lanka.<\/li><li>Study on the Impact of IT on State Banks in Batticaloa District.<\/li><li>Corporate Culture &amp; Supply Chain Orientation: The Case in Manufacturing Firms in Sri Lanka.<\/li><li>A Study on Customer Tendency towards Self Service Technologies: With Special reference to HNB Kantale and Trinco Main Branches.<\/li><li>Organizational Growth and Performance: Special reference to Commercial Bank of Ceylon Ltd. in Sri Lanka.<\/li><li>Impact of Rewards on Retention of Workers: A study of operative level employees in the apparel industry.<\/li><li>Organizational Culture is a determinant of Business Transformation on Agri Business in the Ampara District of Eastern Province in Sri Lanka \u2013 An empirical study.<\/li><li>Strategic Planning Barriers in Small &amp; Medium Enterprises: Sri Lankan Experience.<\/li><li>Identifying the most Satisfying Facts among Banking Sector Employees in war affected area: with special reference to Jaffna context.<\/li><li>Personality Characteristics of Staff in the Banks in Jaffna District: Implications for job stress &amp; Job success.<\/li><li>The Shipping and Logistics performance and its impact to the investments in Sri Lanka; A Contemporary appraisal (USJP).<\/li><li>The factors that influence the Collaborative Behaviour of Shipping Lines with Respect to Container Interchange (USJP).<\/li><li>Viral Marketing &amp; Consumer Buying Decision-Making Process: Special reference on Mobile Phone Brand (EUSL).<\/li><li>The Impact of Humour Advertisement on Brand Awareness (EUSL).<\/li><li>Impact of Students\u2019 Perceived Quality of Distance Education on Student Satisfaction with special reference to undergraduate students of Bachelor of Management Studies Degree Programme, The Open university of Sri Lanka.<\/li><li>The Impact of Power, benefits and Risk Reduction on the Performance of Supply Chain of Sri Lankan Apparel, Food &amp; Beverages Industries.<\/li><li>Assessing the Implementation of Total Quality Management in Education Administration Institutions with special reference to Central Province Sri Lanka.<\/li><li>Relationship Marketing Practices and Customer Loyalty: special emphasizes on Business to Business context.<\/li><li>Gender Imbalance in Sri Lankan Labour Markets and concerns of Human Resource Management.<\/li><li>Exploring the Innovative Business Model for Waste Material management (WMM) \u2013 Poster presentation.<\/li><li>Customer Perspective towards Service Quality of Telecommunication System: a study based on Sri Lanka Telecom household customers in Kandy District, Sri Lanka.<\/li><li>Motives for watching Musical Reality shows by University Students: a case study of Trincomalee Campus.<\/li><li>Creating and Sustaining Customer loyalty in the north &amp; East, as a result of a Relevant, Valued, Delivered Total Customer Experience: a special reference to Nations Trust Bank PLC.<\/li><li>Degree at Your Door Steps.<\/li><li>Technology Driven Services to the Customers in Indian Public Sector Banks through ATMs.<\/li><li>The Impact of FDI on Economic Growth in Sri Lanka: an econometric analysis.<\/li><li>Vegetable Marketing and Brokers in Jaffna District.<\/li><li>Price and Trust: A Study on Factors influence in Purchase Intention of Organic Food Products in Trincomalee District.<\/li><li>The Impact of Supervisors on Job Satisfaction among University Library Assistants in Sri Lanka (Trincomalee Campus, EUSL).<\/li><li>The Impact of Corporate Social Responsibility (CSR) on Organization Citizenship Behaviour (OCB) and Employee Turnover Intention (ETI) in Telecommunication Sector Employees: study of Northern Province in Sri Lanka.<\/li><\/ul><p><span style=\"font-weight: bold;\"><u>District Co-ordinator on data collection for the following Researches:<\/u><\/span><\/p><ul><li><span style=\"font-weight: bold;\">A Study on Peace Making Process<\/span>\u00a0(June 2002) \u2013 Financed by the Toyota Foundation, Japan through Hitosubashi University, Tokyo, Japan and the University of Colombo, Sri Lanka.<\/li><li>Data Collection\u00a0<span style=\"font-weight: bold;\">Tsunami affected Children (Lost either of their Parents or both)<\/span>\u00a0\u2013 Financed by National Child Protection Authority through Survey Research Lanka (Pvt) Ltd.<\/li><li><span style=\"font-weight: bold;\">\u201cRapid Assessment of the Impacts of the Tsunami Tidal Wave on the Environment and Ecosystems\u201d\u00a0<\/span>in the Trincomalee District. This was funded by United Nations Environmental Program (UNEP) through the Ministry of Environment and Natural Resources, Sri Lanka.<\/li><li><span style=\"font-weight: bold;\">\u201cSocio-Economical Data Collection among the Tsunami affected Families\u201d\u00a0<\/span>in the Trincomalee District after a period of one year.This was funded by UNICEF.<\/li><li><span style=\"font-weight: bold;\">In \u2013 Depth Interviews among Tsunami Beneficiaries through Church Fund\u201d\u00a0<\/span>in the Trincomalee District conducted by \u2018SPARC\u2019, Dept. of Sociology, University of Colombo. This was funded by Food &amp; Agricultural Organization (FAO) \/ United Nations (UN).<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652e67dd elementor-widget elementor-widget-heading\" data-id=\"652e67dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 15px;font-weight: 400;text-align: start;white-space: normal\">Dr.M.Karunanithy<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr.M.Karunanithy B.B.A (Hons), MBA (USJP), Ph.D (SL) FIMSL, MAAT, IPFM (UK), AUKAP (UK)\u00a0 Senior Lecturer Gr. I0212220379karunanithym@univ.jfn.ac.lkResearch Interests: Academic Profile Teaching Admin Roles Research &#038; Publications Awards &#038; Grants Activities Academic Profile Bachelor of Business Administration [BBA] with second&nbsp;class&nbsp;(upper division) pass from University of Jaffna, Sri Lanka during 1992. Master of Business Administration [MBA] from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-430","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":45,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/430\/revisions"}],"predecessor-version":[{"id":1429,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/430\/revisions\/1429"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}