{"id":441,"date":"2021-08-13T12:23:17","date_gmt":"2021-08-13T06:53:17","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?page_id=441"},"modified":"2024-03-20T13:51:46","modified_gmt":"2024-03-20T08:21:46","slug":"profile-grace","status":"publish","type":"page","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/profile-grace\/","title":{"rendered":"Ms. Grace Hyacinth Hensman"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"441\" class=\"elementor elementor-441\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a27284f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a27284f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-97a5c5d\" data-id=\"97a5c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a3e4b2 elementor-widget elementor-widget-image\" data-id=\"46a3e4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/12\/grace-edited-290x300.jpg\" class=\"attachment-medium size-medium wp-image-956\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/12\/grace-edited-290x300.jpg 290w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/12\/grace-edited-991x1024.jpg 991w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/12\/grace-edited-768x793.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/12\/grace-edited.jpg 1277w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4485f0 elementor-widget elementor-widget-heading\" data-id=\"7e4485f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ms. Grace Hyacinth Hensman<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d1329c elementor-widget elementor-widget-text-editor\" data-id=\"23d1329c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">BBA Mkg (Spl), CIMA Adv Dip MA (UK), AMSLIM,<\/p><p style=\"text-align: center;\">M.Sc in Management (SJP)<br \/>Senior Lecturer<br \/><img decoding=\"async\" class=\"alignnone wp-image-645\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/phone-call.png\" alt=\"\" width=\"12\" height=\"12\" \/> 0212220389<br \/><img decoding=\"async\" class=\"alignnone wp-image-646\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/mail.png\" alt=\"\" width=\"14\" height=\"14\" \/> grace_hensman@univ.jfn.ac.lk<\/p><p style=\"text-align: center;\"><strong>Research Interests:<\/strong><br \/>Image Processing<\/p><p style=\"text-align: center;\">Sustainable Consumption<\/p><p style=\"text-align: center;\">Sustainable Marketing<\/p><p style=\"text-align: center;\">Corporate Social Responsibility<\/p><p style=\"text-align: center;\">Customer Relationship Management<\/p><p style=\"text-align: center;\">Marketing Communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1157ff6\" data-id=\"1157ff6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95f6235 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"95f6235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1571\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1571\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1572\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1572\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1573\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1573\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1574\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1574\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1575\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1575\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1576\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1576\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1571\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1571\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1571\" tabindex=\"0\" hidden=\"false\"><p><strong>Academic Qualifications<\/strong><\/p><ul><li>M.Sc in Management, University of Sri Jayewardenepura, SL<\/li><li>BBA specialized in Marketing, University of Jaffna, SL<\/li><\/ul><p><strong>Professional Qualifications<\/strong><\/p><ul><li>CIMA Adv Dip MA (UK)<\/li><li>Diploma in Banking and Finance (DBF)<\/li><\/ul><p><strong>Academic Positions<\/strong><\/p><ul><li>Lecturer in Marketing, UOJ, SL<\/li><li>Temporary Assistant Lecturer in Marketing, UOJ, SL (Jul, 2016 \u2013 Jan, 2018)<\/li><\/ul><p><strong>Resource Person<\/strong><\/p><ul><li>Served as an Assistant Facilitator for the hands-on-training on SPPS Package conducted by the Department of Marketing, 2018<\/li><li>Served as IQA-SER Write-Up Assistants in Faculty of Management Studies &amp; Commerce, 2018<\/li><li>Facilitator for one day Seminar\/workshop organised by the Management Development &amp; Training Institute (MDTI), Northern Province on \u201cLogistics &amp; Supply Chain Management,2018<\/li><li>Facilitator for one day Seminar\/workshop organised by the Management Development &amp; Training Institute (MDTI), Northern Province on \u201cEvent Management\u201d,2018<\/li><li>Facilitator for one day Seminar\/workshop organised by the Management Development &amp; Training Institute (MDTI), Northern Province on \u201cProduction Management\u201d,2019<\/li><li>Assistant for one day Orientation Training programme for the Graduates (Management Package) held on September 16, 2020 at Kopay Christian College.<\/li><li>One of the Resource Persons for one day Orientation Training programme for the Graduates (Management Package) held on September 23, 2020 at Kilinochchi Training Centre.<\/li><li>Assistant for one day Orientation Training programme for the Graduates (Management Package) held on September 28, 2020 at Kopay Christian College.<\/li><li>Assistant for one day Orientation Training programme for the Graduates (Management Package) held on October 02, 2020 at Kopay Christian College.<\/li><\/ul><p><strong>Institutional Development<\/strong><\/p><ul><li>Member of Publicity Committee of ICCM 2019 &amp; 2021<\/li><li>Member of Cultural Committee of ICCM 2019 &amp; 2021<\/li><li>Member of Welcome Committee of ICCM 2021<\/li><\/ul><ul><li>Participated in Trade Facilitation Training Program conducted by World Trade Organisation, March 2018<\/li><li>Training programme on Introduction of SCP resource pack to tertiary\/university education sector conducted by Ministry of Mahaweli Development and Environment (MoMDE), December 2018<\/li><li>Participated in a workshop on \u201cStructural Equation Modeling (with AMOS) for Quantitative Research\u201d conducted by NCAS, June 2018<\/li><li>Participated in a workshop on \u201cResearch Indicators, Scholarly Publications and Research Management\u201d organized by the Library of UvaWellassa University of Sri Lanka, February 2019.<\/li><li>Participated In a workshop on \u201cSmart PLS\u201d conducted by SDC University of Jaffna, July 2019<\/li><li>Participated in a workshop on \u201cCounselling and Psychosocial Support\u201d organized by Staff Development Centre, UOJ, July 10, 2019<\/li><\/ul><ul><li>Participated in two days symposium on \u201cEmpowering Communities to Address Violence against Women and Girls\u201d, July 19 &amp; 20, 2019.<\/li><li>Participated in the workshop on \u201cCounselling and Psychosocial Support\u2013II\u201d organized by Staff Development Centre, UOJ, November 20, 2019<\/li><li>Participated in a networking session on \u201cHorizon 2020: EU\u2019s Research and Innovation Programme\u201d organized by the International Collaboration Unit of the university and\u00a0Delegation of the EU to Sri Lanka, October 23, 2019.<\/li><li>Participated in the \u201cWorkshop on Peace Education\u201d, August 2019.<\/li><li>Participated in OBE-SCL approach to all academic workshop, March 02, 2020<\/li><li>Participated in a webinar on \u201cTriangulation Approaches in Research\u201d organized by SLIM, July 31, 2020.<\/li><li>Participated in a webinar on \u201cHow to improve article acceptance rate and publish quicker\u201d organized by International Journal of Accounting and Business Finance (IJABF), Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka in collaboration with Emerald Publishing, India, August 28, 2020.<\/li><li>Participated in a webinar on \u201cSystematic Literature Review\u201d organized by SAGE, November 10, 2020.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1572\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1572\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1572\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Teaching<\/strong><\/p><ul><li>Undergraduate Teaching<\/li><li>BBAM 3162 Customer Relationship Management<\/li><li>BBAM 3223 Marketing Communications<\/li><li>BBAM 4143 Operations Management<\/li><\/ul><p><strong>Inter-faculty Teaching<\/strong><\/p><p>Engineering Faculty<\/p><ul><li>MC 9150 Sustainable Development<\/li><li>MC 9060 Rural Economic Development and Technology<\/li><li>APS401XM2 Industrial management<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1573\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1573\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1573\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Admin Roles<\/strong><\/p><ul><li><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Academic Career Guidance Advisor since July 2022<\/span><\/li><li>Students\u2019 Counselor for the Faculty of Management Studies &amp; Commerce (FMSC) since March 2021<\/li><li>Member of the Library Committee of FMSC since June 2021<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1574\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1574\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1574\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0<\/p><ul><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: 16px;\">Hensman, G.H., and Geethanjalee, U.M.U. (2023). The Impact of Customers &#8211; Salesmen\u2019s Relationship on Consumer Loyalty in Sri Lanka. Journal of Management XVII (I).\u00a0<\/span><\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: 'Times New Roman', serif; font-size: 16px; font-weight: var( --e-global-typography-text-font-weight ); text-indent: 0in;\">Hensman, G.H., and Sathana, V. (2023). Competency Marketing in SME Sector: A mixed method approach. Journal of Management and Tourism Research.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: 'Times New Roman', serif; font-size: 16px; font-weight: var( --e-global-typography-text-font-weight ); text-indent: 0in;\">Thasika.Y., Hensman, G. H., and Dilogini, S. (2023). Impact of Post Covid 19 outbreak in MSME Sector in Sri Lanka. Proceedings of Jaffna Science Association. Vol 29 (1). pp.41\u00a0<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\">Hensman, G.H., and Thasika, Y.\u00a0 (2022).\u00a0<\/span><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\">The Silenced Voices: Women Online Harassment. Research Symposium on Gender Equity and Equality [RSGEE-2022], University of Jaffna held on 28 October 2022.\u00a0 pp.13.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"font-family: 'Times New Roman', 'serif'; font-size: 12pt; text-indent: 0in; color: var( --e-global-color-text );\">Hensman, G.H., and Dilogini, S.<\/span><span style=\"font-family: 'Times New Roman', 'serif'; font-size: 12pt; text-indent: 0in; color: var( --e-global-color-text );\">\u00a0 <\/span><span style=\"font-family: 'Times New Roman', 'serif'; font-size: 12pt; text-indent: 0in; color: var( --e-global-color-text );\">(2022). \u201cOut\u201d Or\u201cNot Out\u201d in Higher Education: The Lived Experiences of a Transgender Student. Research Symposium on Gender Equity and Equality [RSGEE-2022], University of Jaffna held on 28 October 2022.<\/span><span style=\"font-family: 'Times New Roman', 'serif'; font-size: 12pt; text-indent: 0in; color: var( --e-global-color-text );\">\u00a0 pp.16.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Times New Roman', 'serif';\"><b>Hensman, G.H. (2022). <a>Towards Sustainable Consumption Behaviour in Sri Lanka: An Environmental Perspective Study<\/a>. 13<sup>th<\/sup> <a>International Conference on Business and Information <\/a>2022, University of Kelaniya, Sri Lanka held on 18 November 2022. pp.25<\/b><\/span><\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\">Hensman, G.H., and Sivesan, S.\u00a0 (2022). <\/span><a style=\"text-indent: 0in; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&amp;hl=en&amp;user=He10chwAAAAJ&amp;citation_for_view=He10chwAAAAJ:Se3iqnhoufwC\"><span style=\"font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif'; color: windowtext;\">Radicalisation and its impact on social change<\/span><\/a><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\"> in Nallinakkapuram. <i>Discourses on Youth Radicalisation in Sri Lanka.<\/i><\/span><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\"> Centre for Poverty Analysis &#8211; 2022.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"text-indent: 0in; color: var( --e-global-color-text ); font-size: 12pt; line-height: 150%; font-family: 'Times New Roman', 'serif';\"><span style=\"font-weight: bold; font-size: 12pt; line-height: 24px;\">Hensman, G.H. (2021).\u00a0<\/span><span style=\"font-size: 12pt; line-height: 24px;\">Challengesin tomato cultivation and marketing: a thematic analysis<\/span><span style=\"font-size: 12pt; line-height: 24px;\">.<\/span><i style=\"font-family: Roboto, sans-serif; font-size: 15px;\"><span style=\"font-size: 12pt; line-height: 24px; font-family: 'Times New Roman', 'serif';\">\u00a0<\/span><\/i><i style=\"font-family: Roboto, sans-serif; font-size: 15px;\"><span style=\"font-size: 12pt; line-height: 24px; font-family: 'Times New Roman', 'serif';\">Journal of Agriculture and Value Addition.\u00a0<\/span><\/i><span style=\"font-size: 12pt; line-height: 24px;\">4(2): 13\u02d725.<\/span><br \/><\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G.H<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">., and Samarasinghe, D.S.R. (2020). Can Sustainable Environmental Knowledge and attitude make a difference in Sri Lanka?, P. Pratheepkanth &amp; N. Kengatharan (Eds.), <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Business insights: Finance, People and Environment<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\"> (pp. 105-136). Chemamadu Poththakasaalai.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Thasika.Y., <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G. H., <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">and Kurunathan, D. (2019). \u201cPatterns of Women Entrepreneurship: A Qualitative Study of Sri Lanka\u201d. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">International Conference on Business Management 2019<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, Monash University, Australia.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G., H <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">and Samarasinghe., R (2018). Perceived motivational factors of sustainable consumption behaviour: Future propositions\u2019, <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">RCBS 2018, <\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Faculty of Business Studies, Vavuniya Campus. Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Sivesan. S., and <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G., H. <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">(2017). Tourism and Economic Social Development in Jaffna District. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">6<\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">th <\/em><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">International Conference of Sabaragamuwa University of Sri Lanka<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Kajanthy.S., and<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\"> Hensman, G., H. <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">(2017). Green Banking practices of public sector banks in Sri Lanka. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Eighteen Annual sessions,<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\"> Jaffna Science Association, Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G. H., <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">and Kurunathan, D. (2017) ICC Code on advertising practices and Sri Lankan advertisements: Poster presentation. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">International Conference of Contemporary Management<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G. H., <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Shanmuganathan, K., Kurunathan, D., and Shanmugathas, S(2017). Exploring a model for Multi Media Messaging Services for special context. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">The International Conference on Advanced Marketing<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, Vol. 1, 2017, pp.16-26. Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G. H., <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">and Kumaradeepan .V (2015). Impact of Philanthropic &amp; Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">International conference on Banking, Finance, Business &amp;Technology<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, India.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\">Hensman, G. H<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">., and Kumaradeepan, V. (2015). Impact of Corporate Social Responsibility on Customer Satisfaction in state commercial banks in Jaffna District. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">International Research Symposium<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">, Rajarata University of Sri Lanka.<\/span><\/p><\/li><li><p style=\"text-align: justify; text-indent: 0in; line-height: 150%; mso-list: l0 level1 lfo1; margin: 0in 0in 10.0pt 14.2pt;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Kurunathan, D., and<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: left;\"> Hensman, G. H<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">., (2014). The Impact of Promotional Mix Elements on Brand Equity: Banking Sector in Jaffna Peninsula. <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Jaffna University International Conference,<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\"> Sri Lanka.<\/span><\/p><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1575\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1575\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1575\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Awards<\/strong><\/p><ul><li><strong><b><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Best Research Paper award\u00a0<\/span><\/b><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">for the paper titled \u201c<\/span><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">Towards Sustainable Consumption Behaviour in Sri Lanka: An Environmental Perspective Study<\/span><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">\u201d in ICBI\u201922 (<\/span><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">International Conference on Business and Information), University of Kelaniya<\/span><br \/><\/strong><\/li><li><strong>Thurairajah Gold Medal for the All-Round Performance<\/strong> at the Faculty Level of the Faculty of Management Studies &amp; Commerce -2015<\/li><li>Somaskanda Emeritus Principal Sangarapillai Veerasingam Memorial Scholarship awarded for being the<strong> Best Student in Marketing<\/strong> -2013<\/li><li>University prize for the <strong>Best Performance<\/strong> at the fourth examination in Business Administration -2013<\/li><li><strong>Gold Medal for Best All-Round Student<\/strong> of the college , J\/Chundikuli Girls&#8217; College, 2009<\/li><li><strong>Best Research Paper award <\/strong>for the paper titled \u201cImpact of Philanthropic &amp; Ethical Responsibility on Customer Satisfaction in State Commercial Banks in Jaffna District\u201d in IBFBT\u201915 (International conference on Banking, Finance, Business &amp;Technology<strong>)<\/strong><\/li><\/ul><p><strong>Scholarships<\/strong><\/p><ul><li>Representative of University of Jaffna at the <strong>JENESYS 2.0 Programme<\/strong> held in Japan, March 2014<\/li><li>Representative of University of Jaffna at the <strong>ISFiT 2015<\/strong> held in Norway, February 2015<\/li><\/ul><p><strong>Research Grants<\/strong><\/p><p>University Research Grant 2019<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1576\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1576\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1576\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Member of Publicity Committee of ICCM 2019 &amp; 2021<\/li><li>Member of Cultural Committee of ICCM 2019 &amp; 2021<\/li><li>Member of Welcome Committee of ICCM 2021<\/li><\/ul><ul><li>Participated in Trade Facilitation Training Program conducted by World Trade Organisation, March 2018<\/li><li>Training programme on Introduction of SCP resource pack to tertiary\/university education sector conducted by Ministry of Mahaweli Development and Environment (MoMDE), December 2018<\/li><li>Participated in a workshop on \u201cStructural Equation Modeling (with AMOS) for Quantitative Research\u201d conducted by NCAS, June 2018<\/li><li>Participated in a workshop on \u201cResearch Indicators, Scholarly Publications and Research Management\u201d organized by the Library of UvaWellassa University of Sri Lanka, February 2019.<\/li><li>Participated In a workshop on \u201cSmart PLS\u201d conducted by SDC University of Jaffna, July 2019<\/li><li>Participated in a workshop on \u201cCounselling and Psychosocial Support\u201d organized by Staff Development Centre, UOJ, July 10, 2019<\/li><\/ul><ul><li>Participated in two days symposium on \u201cEmpowering Communities to Address Violence against Women and Girls\u201d, July 19 &amp; 20, 2019.<\/li><li>Participated in the workshop on \u201cCounselling and Psychosocial Support\u2013II\u201d organized by Staff Development Centre, UOJ, November 20, 2019<\/li><li>Participated in a networking session on \u201cHorizon 2020: EU\u2019s Research and Innovation Programme\u201d organized by the International Collaboration Unit of the university and\u00a0Delegation of the EU to Sri Lanka, October 23, 2019.<\/li><li>Participated in the \u201cWorkshop on Peace Education\u201d, August 2019.<\/li><li>Participated in OBE-SCL approach to all academic workshop, March 02, 2020<\/li><li>Participated in a webinar on \u201cTriangulation Approaches in Research\u201d organized by SLIM, July 31, 2020.<\/li><li>Participated in a webinar on \u201cHow to improve article acceptance rate and publish quicker\u201d organized by International Journal of Accounting and Business Finance (IJABF), Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka in collaboration with Emerald Publishing, India, August 28, 2020.<\/li><li>Participated in a webinar on \u201cSystematic Literature Review\u201d organized by SAGE, November 10, 2020.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ms. Grace Hyacinth Hensman BBA Mkg (Spl), CIMA Adv Dip MA (UK), AMSLIM, M.Sc in Management (SJP)Senior Lecturer 0212220389 grace_hensman@univ.jfn.ac.lk Research Interests:Image Processing Sustainable Consumption Sustainable Marketing Corporate Social Responsibility Customer Relationship Management Marketing Communication Academic Profile Teaching Admin Roles Research &#038; Publications Awards &#038; Grants Activities Academic Profile Academic Qualifications M.Sc in Management, University [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-441","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":52,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/441\/revisions"}],"predecessor-version":[{"id":1600,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/441\/revisions\/1600"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}