{"id":448,"date":"2021-08-13T12:10:26","date_gmt":"2021-08-13T06:40:26","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?page_id=448"},"modified":"2025-12-23T11:46:41","modified_gmt":"2025-12-23T06:16:41","slug":"profile-rajumesh","status":"publish","type":"page","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/profile-rajumesh\/","title":{"rendered":"Prof.S.Rajumesh"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2928\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08-233x300.jpg\" alt=\"\" width=\"233\" height=\"300\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08-233x300.jpg 233w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08-796x1024.jpg 796w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08-768x988.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08-1194x1536.jpg 1194w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2017\/11\/PHOTO-2025-12-18-22-00-08.jpg 1244w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/p>\n<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h4>Prof.S.Rajumesh<\/h4>\n<p style=\"text-align: center;\">B.B.A (Hons), Dip. in PA, MBA(COL), Ph.D (China)<br \/>\nProfessor in Marketing<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/phone-call.png\" alt=\"\" width=\"12\" height=\"12\" \/>\u00a00212220379<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/mail.png\" alt=\"\" width=\"14\" height=\"14\" \/>\u00a0rajumesh@univ.jfn.ac.lk<\/p>\n<p style=\"text-align: center;\">Research Interests:<br \/>\nMarketing, Branding, Consumer Behaviour, Service Quality,\u00a0 Green Marketing, Artificial Intelligence<\/p>\n<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/<br \/>.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;-ms-flex-negative:0;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{top:0;-webkit-transform:translateY(-100%);-ms-transform:translateY(-100%);transform:translateY(-100%)}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after{top:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title{display:table-cell}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active{border-bottom-style:none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{bottom:0;height:0;width:999em;border-bottom-style:solid}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{right:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after{left:100%}.elementor-widget-tabs .elementor-tab-content,.elementor-widget-tabs .elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d4d4d4}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d4d4d4}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\n<p>Academic Profile<br \/>\nTeaching<br \/>\nAdmin Roles<br \/>\nResearch &amp; Publications<br \/>\nAwards &amp; Grants<br \/>\nActivities<br \/>\nAcademic Profile<\/p>\n<ul>\n<li id=\"h.p_wVru37GtQ-oA\">PhD (Huazhong University of Science and Technology, China<\/li>\n<li id=\"h.p_OxaqSy0oRT6a\">MBA (University of Colombo)<\/li>\n<li id=\"h.p_tF5zPSsfRWds\">PGD (University of Jaffna)<\/li>\n<li id=\"h.p_pSs2yDXHRhHB\">BBA (University of Jaffna)<\/li>\n<\/ul>\n<p>Seminars and Workshops<\/p>\n<ul>\n<li>Conducted a Seminar on\u00a0Training and development\u00a0for Cooperative staffs\u00a0 organized by \u00a0Cooperative society, Jaffna, Sri Lanka ( 2007)<\/li>\n<li>Conducted a seminar on Time management for the teachers of J\/Stanely College of Jaffna (2008)<\/li>\n<li>Conducted a workshop on Communication skills to the staff of Santhikam, Jaffna (2008)<\/li>\n<li>Conducted a workshop for young leaders on Highly Effective People organized by UNDP (2010)<\/li>\n<li>Conducted a workshop on 5s implementation to the Staff of ASTP, Jaffna (2010)<\/li>\n<li>Conducted a Seminar on Productivity for Management Trainees at Devisional Secretariat, Nallur, (2011)<\/li>\n<li>Conducted a workshop on Personality development for staff, Telecom Jaffna 2014.<\/li>\n<li>Conducted a workshop on sales management to the employees of Co-operative Society, Jaffna (2014)<\/li>\n<li>Conducted a workshop on External Sales Management for External Staff of Telecom 2015<\/li>\n<li>Conducted a workshop on team management,\u00a0 communication and Networking for young leadership programme conducted by UNDP in Mannar, Kilinonchi, Mullaitivu, and Jaffna. 2015, and 2016<\/li>\n<li>Conducted a workshop on Career Guidance to the Students of Advanced Technological Institute, Jaffna (2015)<\/li>\n<li>Conducted a workshop on Marketing Skills to the selected farmers in Mullaitivu District (2016)<\/li>\n<li>Conducted a workshop on capacity development for Citizen Voice and Action conducted by World Vision in July 2016<\/li>\n<li>Resource person for Capacity development Programme (Residential) for the Business Studies Teachers (Tamil Medium) 24th\u00a0Novembers 2016<\/li>\n<li>Resource Person to provide training to the Security officers of the University of Jaffna organized by the Staff Development Centre of the University of Jaffna.<\/li>\n<li>Resource person for the workshop on \u201cDairy Business Management\u201d for small-scale dairy farmers, Milk traders, Transporters and Processors from 27th\u00a0of June to 29th\u00a0of June 2016 in Mullaithivu District.<\/li>\n<li>Resource person for the seminar on \u201cRelationship building earning trust, respect and Leading\u201d at Sri Lanka Institute of Advanced Technological Education 14th\u00a0March, 2016.<\/li>\n<li>Resource Person for the seminar on \u201cDeveloping personality\u201d for the newcomers on the Orientation Programme for Law students at the Faculty of Arts.<\/li>\n<li>Resource person for Capacity Development Programme (Residential) for the Business Studies Teachers who teach for G.C.E. (A\/L) students in Norther, Western and Central Provinces on 24th\u00a0November 2016 at Colombo organized by Ministry of Education.<\/li>\n<li>Resource person for the Hands \u2013 on training on SPSS packages for final year students to enhance their research capabilities which enable them to do their final year research work effectively on 29.01.2018<\/li>\n<li>Resource person\u00a0for the Awareness programme for G.C.E (O\/L) Business and Accounting Studies Teachers (Tamil Medium) at CETRAC from 25.09.2018 to 26.09.2018 organized by the Ministry of Education.<\/li>\n<li>Resource person\u00a0at Business Studies Workshop for G.C.E. (A\/L) Teachers of Northern Province on 20th\u00a0and 21st\u00a0June, 2018 organized by the Provincial Department of Education, Northern Province.<\/li>\n<li>Resource person\u00a0at Business Studies Workshop for G.C.E. (A\/L) Teachers of Western Province on 30th\u00a0and 31st\u00a0July, 2018 organized by the Ministry of Education.<\/li>\n<li>Resource person\u00a0at Business Studies Workshop for G.C.E. (A\/L) Teachers of Uva, Central and Western Province on 10h\u00a0and 11th\u00a0 July, 2018 organized by the Ministry of Education.<\/li>\n<li>Resource person\u00a0for the talk on \u201cEmployment and Career Essentials\u201d for the orientation programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna on 3rd\u00a0of May 2018.<\/li>\n<li>Resource person\u00a0for the talk on \u201cHighly Effective People\u201d to the Students of College of Technology Jaffna.<\/li>\n<li>Resource person\u00a0for making awareness about Commerce Education to the School Students, Senguntha Hindu College on July 2018<\/li>\n<li>Resource person\u00a0for a talk on \u201cCommerce Education\u201d to the Students of the J\/ Urumpirai Hindu College, on July 2018<\/li>\n<li>Resource person\u00a0for the talk on \u201cCommerce Education and its Roles in Society\u201d to the Students of J\/Kanagaratnam MMV,Jaffna on July 2018<\/li>\n<li>Resource person\u00a0at Business Studies Workshop for G.C.E. (A\/L) Teachers of Northern Province on 18th\u00a0and 19th\u00a0 October, 2019 organized by the Provincial Department of Education, Northern Province.<\/li>\n<li>Resource person\u00a0at Business Studies Workshop for G.C.E. (A\/L) Teachers of Eastern Province on 11th\u00a0and 12th\u00a0 March, 2019 organized by the Ministry of Education.<\/li>\n<li>Resource person\u00a0for the talk on \u201cEmployment and Career Essentials\u201d for the orientation programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna, January, 2019<\/li>\n<li>Resource person\u00a0for the talk on \u201cGender Equity and Equality\u201d at the Orientation Programme of the first year students of the Faculty of Management Studies and Commerce, University of Jaffna, January 2019.<\/li>\n<li>Resource person\u00a0for the talk on \u201cHighly Effective People\u201d to the Students of Faculty of Arts, January 16, 2019.<\/li>\n<li>Resource person\u00a0for the talk on \u201cCommerce Education and its Roles in Society\u201d to the Students of J\/Kanagaratnam MMV, Jaffna on July 2019<\/li>\n<li>Resource person\u00a0for the talk on \u201cImportance of Commerce Education\u201d to the Students of J\/Jaffna Hindu Ladies\u2019 College, Jaffna on July 2019<\/li>\n<li>Resource person\u00a0for the workshop on Gender Equity and Equality and Gender Based Violence and Ragging for the Staff members of the University of Jaffna on 14th\u00a0November, 2019.<\/li>\n<li>Resource person\u00a0for the workshop on Gender Equity and Equality for the Students of Faculty of Arts on 01st\u00a0of November 2019.<\/li>\n<li>Resource person\u00a0for the talk on \u201cEmployment and Career Essentials Understanding\u201d for the orientation programme of the first-year students of the Faculty of Management Studies and Commerce, University of Jaffna, 12th\u00a0February 2020<\/li>\n<li>Resource person\u00a0for the Sensitization Programme for Students on GEE and Prevention of SGBV in Higher Educational Institutes organized by Education Research Committee of Center for Gender Equity &amp; Equality, University of Jaffna in Collaboration with the Staff Development Center, Vavuniya Campus, University of Jaffna on January, 29,2020.<\/li>\n<li>Resource person\u00a0for the talk on \u201cGender Equity and Equality\u201d at the Orientation Programme of the first-year students of the Faculty of Management Studies and Commerce, University of Jaffna, 14th\u00a0February 2020.<\/li>\n<li>Resource person\u00a0for the Orientation Training Programme for Graduates (Management Package) at Mullaitivu Center on 23.09.2020<\/li>\n<li>Resource person\u00a0for the Orientation Training Programme for Graduates (Management Package) at Kopay Center on 28.09.2020<\/li>\n<li>Resource person\u00a0to conduct a lecture series on \u201cInformation System\u201d for Business Studies Students (A\/L) organized by National Institute of Education and Sri Lanka Rupavahini, August, 2020.<\/li>\n<\/ul>\n<p>Teaching<\/p>\n<ul>\n<li id=\"h.p_3eWuGz9ZB3Bi\">Marketing Management<\/li>\n<li id=\"h.p_n0VgiZIDB4bq\">Management Information System<\/li>\n<li id=\"h.p_fmP2ePy0B5_P\">Research Methodology<\/li>\n<li id=\"h.p_L7bCY46vB7tN\">Services Marketing<\/li>\n<li>Customer Relationship Management<\/li>\n<li>Consumer Behaviour<\/li>\n<li>Principles of Management<\/li>\n<li>Human Resource Management<\/li>\n<li>Human Resource Development<\/li>\n<\/ul>\n<p>Interfaculty Teaching<\/p>\n<ul>\n<li>Business Management \u2013 Faculty of Science<\/li>\n<li>Pharmaceutical Administration and Marketing- Faculty of Allied Health Sciences<\/li>\n<li>Business Management- Faculty of Arts<\/li>\n<li>Marketing Management- Faculty of Arts<\/li>\n<li>Service Marketing- Faculty of Business Studies<\/li>\n<\/ul>\n<p>Postgraduate Teaching<\/p>\n<ul>\n<li>Marketing Management<\/li>\n<li>Customer Relationship Management<\/li>\n<li>Principles of Management<\/li>\n<li>Consumer Psychology<\/li>\n<\/ul>\n<p>Admin Roles<\/p>\n<ul>\n<li>Served as a Member of the Digital Transformation Committee of Management Studies and Commerce from September 10, 2020 to September 9, 2023.<\/li>\n<li>Joint Editor, Faculty News Letter, Faculty of Management Studies and Commerce<\/li>\n<li>Associate Editor of the Journal of Business Studies<\/li>\n<li>Director, Student Welfare, University of Jaffna<\/li>\n<li>Course Coordinator for Diploma in Marketing Management<\/li>\n<li>Alumni Officer, University of Jaffna<\/li>\n<li>Director for Career Guidance Office (Part Time)<\/li>\n<li>Student Counsellor, University of Jaffna.<\/li>\n<li>Post of Senior Treasurer of the Management Studies &amp; Commerce Students Union for two years<\/li>\n<li>Coordinator, Master of Business Administration Programme<\/li>\n<li>Director, Student welfare<\/li>\n<li>Chairman of Inquiry to inquire into the incident took place at the Faculty of Arts<\/li>\n<li>Chairman of Annual Board of Survey \u2013 2009 &amp; 2010 at Dean\u2019s Office, Lecture Hall and Common Room in 2011.<\/li>\n<li>Coordinator for the Orientation Programme for the new students in the Faculty of Management Studies and Commerce in 2015.<\/li>\n<li>Senior Treasurer of the Management Studies and Commerce Students\u2019 Union.<\/li>\n<li>Member of the Convocation Committee for Environmental Facilitation in 2014.<\/li>\n<li>Member of the Evaluation panel of Industrial visit under QIG\/BBA Study Programme\/R1\/W1 at the Faculty of Management Studies and Commerce in 2014.<\/li>\n<li>Member of the Technical Evaluation Committee- Educational Software &amp; Books GIG\/BBA Study Programme\/R1\/W1 2014<\/li>\n<li>Member of the Technical Evaluation for procurement of E-Views Software- HETC\/GIG\/JFN\/BBA\/GOODS\/2014-12<\/li>\n<li>Member of Technical Evaluation Committee for Networking- GIG\/BBA Study Programme\/R1\/W1 2015<\/li>\n<li>Member of Technical Evaluation for Procurement of Networking (Procurement No: HETC\/GIG\/JFN\/BBA.\/WORKS\/ 2015(02)<\/li>\n<li>Member of GIG\/BBA Study Programme\/R1\/W1- Pre-Technical Evaluation for Multimedia projector, Multimedia Screen, External Hard Disk &amp; Wireless Access Point (RIP Ref. No :HETC\/GIG\/JFN\/BBA\/GOODS\/2015-18)<\/li>\n<li>Member of the Confirmation Board \u2013 Post of Office Machine Operator Grade II, University of Jaffna. 2011<\/li>\n<li>Contributed to the preparation of the Corporate Plan of the University of Jaffna during the period of 2009-2010<\/li>\n<li>Contributed to prepare the Self Evaluation Report of the University in 2010.<\/li>\n<li>Trained counselor<\/li>\n<li>person in charge for Innovative and Healthy Practices to write the Programme Review of the Faculty of Management Studies and Commerce.<\/li>\n<li>Performed cover up duties of the Head of the Department of Marketing in different dates<\/li>\n<li>Lecturer in Charge for Contemporary Management, Marketing Management, Customer Relationship Management of the Post Graduate Diploma leading to Master of Business Administration.<\/li>\n<li>A member of Education and Research Committee for the Center for Gender Equity &amp; Equality, University of Jaffna in 2017<\/li>\n<li>Representative to the Senate from the Faculty of Management Studies and Commerce with effect from 16.11.2018 to. 15.11.2021<\/li>\n<li>Representative of the Senate to the Campus Board- Vavuniya Campus with effect from 14.11.2018 for three years.<\/li>\n<li>A member of the IQAC of the Faculty of Management Studies and Commerce<\/li>\n<li>Person In-charge for Collecting evidence of Criterion 08 of the self-evaluation report\u00a0 for the Faculty of Management Studies and Commerce<\/li>\n<li>A writer of the Self Evaluation Report for Programme Review of the Faculty of Management Studies and Commerce<\/li>\n<li>A member of the Sponsoring Committee for the 4th\u00a0Jaffna University International Research Conference- JUICe 2018<\/li>\n<li>A member of the curriculum revision committee for the MSc in Health Management.<\/li>\n<li>Committee Member for Diploma in Management Curriculum Development, Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>Chairman of the Academic Students Counseling Committee of the Faculty of Management Studies and Commerce University of Jaffna.<\/li>\n<li>A member of Research Committee, Faculty of Management Studies and Commerce.<\/li>\n<li>A member (Web master) of the Web Committee of the Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>A member of the Strategic Plan Committee of the Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>A member of the Industrial Liaison Cell Committee of the Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>A member of the Scholarship, Prizes and Award Committee of the Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>A member of the Center for Gender Equity and Equality (CGEE), University of Jaffna<\/li>\n<\/ul>\n<p>Research &amp; Publications<\/p>\n<p>Refereed Journal Publications<\/p>\n<ul>\n<li>Rajumesh, S. (2023). Promoting sustainable and human-centric industry 5.0: a thematic analysis of emerging research topics and opportunities. Journal of Business and Socio-economic Development.<\/li>\n<li>Pratheepkanth, P. and Rajumesh, S. (2022)\u00a0 Does Corporate Governance Matter for Audit Quality? Evidence from Sri Lanka. Management and Accounting Review. 22(2): 191-210<\/li>\n<li>Herath, P. and Rajumesh, S. (2022) Green Supply Chain Management and Organizational Performance: A Study of Sri Lankan Apparel Manufacturing Organizations. Management Research and Practice. 14(4): 19-36.<\/li>\n<li>Sathana V., Velnampy T., Rajumesh S. (2021) Role of Innovative Marketing Strategy for Success of Micro, Small, and Medium Enterprises (MSMEs). In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership and Sustainability. Future of Business and Finance. Springer, Cham.<a href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fdoi.org%2F10.1007%2F978-3-030-62171-1_4&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGXlfcEqWR28NJZqngT6zMPQL8mnw\">https:\/\/doi.org\/10.1007\/978-3-030-62171-1_4<\/a><\/li>\n<li>Sathana, V., Velnampy, T., &amp; Rajumesh, S. (2019). The effect of competitive and green marketing strategy on development of SMEs.\u00a0Journal of Business Studies,\u00a06(1), 1\u201321. DOI:\u00a0<a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fdoi.org%2F10.4038%2Fjbs.v6i1.39&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGn8RA6AE7FGNpmrJuG7tKUTWWoLQ\">http:\/\/doi.org\/10.4038\/jbs.v6i1.39<\/a><\/li>\n<li>Vaikunthavasan, S., Velnampy, T., &amp; Rajumesh, S. (2016). Challenges and opportunities associated with development of small and medium enterprises in Jaffna district.\u00a0Journal of Business Studies,\u00a03(1), 64\u201383. DOI:\u00a0<a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fdoi.org%2F10.4038%2Fjbs.v3i1.32&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNEZ8GQe4FbIoTfDS8sGc4tef0lhBg\">http:\/\/doi.org\/10.4038\/jbs.v3i1.32<\/a><\/li>\n<\/ul>\n<p>Research paper presented at the Conference<\/p>\n<ul>\n<li>Saravanabawan, A., &amp; Rajumesh, S (2010). \u201cPerceived Extrinsic, Intrinsic Rewards and perceived Job performance in Banking Sector Employees in Jaffna District\u201d in Annual research conference organized by University of, Jaffna (2010).Kumaradeepan. V, &amp; Rajumesh, S, (2011). \u201cThe impact of Service Responsiveness on Customer Switching in Telecommunication Industry, Jaffna District, Sri Lanka, proceeding of International Conference on Competency Building Strategies in Business &amp; Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rdof September, 2011, Volume: 01, pp- 414-416<\/li>\n<li>Sritharan, V., &amp; Rajumesh, S. (2011) An Investigation of Customer Satisfaction Determinants: An Emprical Study in Jaffna District Private Banking Sector. proceeding of International Conference on Competency Building Strategies in Business &amp; Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rd of September, 2011, Volume: 03, pp- 63-73<\/li>\n<li>Rajumesh, S., Kumaradeepan, V.,\u00a0 Sivanenthira, S., (2015) The Impact Of Creativity On Customer Satisfaction And Brand Loyalty: Special Reference to Mobile Markets in Jaffna,\u00a0 6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th &amp; 10th October 2015.<\/li>\n<li>Rajumesh, S., Kumaradeepan, V.,\u00a0 Sivanenthira, S., (2015) Marketing Channel Strategy in Emerging Rural Value Market: Special Reference to Jaffna Rural Area, 6th International Conference on Banking, Finance, and Business Technology for Sustaining Economic Development in Global Market, 9th &amp; 10th October 2015.<\/li>\n<li>Kumaradeepan. V, Rajumesh, S, (2011). \u201cThe impact of CRM on Customer Satisfaction- A Case study of Commercial Banks of Jaffna, Sri Lanka, proceeding of International Conference on Leading Beyond Horizen: Engaging Future, Annamalai University, India, 28th to 30th of July, 2011, pp- 368<\/li>\n<li>Sivany, S., Ratnam, E., Sivarajah, K., Karunanithy, M., Rajumesh, S., Sivesan, S., Santhana, V., Kumaratheepan, V., Sivanenthira, S., &amp; Dilogini K. (2015), Role of Marketing Department of a University in Boosting Micro Marketers in an Unethical Business Environment, 2nd International Conference on Contemporary Management (ICCM)- Full paper presented and published in third proceedings, ISSN- 2448-9883, Page No. 930-946.<\/li>\n<li>Kumaradeepan, V., &amp; Rajumesh, S. (2011) The Impact of Empathy of Service Provider on Customer Switching in Telecommunication Industry in Jaffna District, Sri Lanka. Competency Building Strategies in Business and Technology, Vol III.<\/li>\n<li>Sathana, V., Velnampy, T., &amp; Rajumesh, S. (2017), Marketing Strategy of SMEs in Post War Market: A Conceptual Framework, Proceeding of the International Conference on Advance Marketing, Vol. 1, 2017, pp. 27-37<\/li>\n<li>Sathana, V., Velnampy, T. and Rajumesh, S. (2018). Development through Competitive and Green Marketing Strategy: Manufacturing SMEs, operating in Jaffna District. 15th International Conference on Business Management- 2018<\/li>\n<li>Sathana, V., Velnampy, T. and Rajumesh, S (2018). Factors determining the development of SMEs in Jaffna District, 2ndResearch conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna, 2018.<\/li>\n<li>Menakan, N,. and Rajumesh, S. (2019). An Empirical Investigation on Product Innovation and Its Impact on Customer Satisfaction: Evidence from Samsung Mobile Phone Users In Jaffna Peninsula, 5th International Conference on Contemporary Management ICCM-2019. Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>Saravanabawan, A., Sivanathan, K. and Rajumesh, S. (2019) Examining The Determinants Of The Performance Of Family Owned Business: A Case Of Colombo District In Sri Lanka, at the International Journal of Arts &amp; Sciences\u2019 (IJAS) American Canadian Conference for Academic Disciplines which will be held at McGill University, 410 Sherbrooke Street West, Montreal (5 to 8 June 2019) and Ryerson University\u2019s International Learning Center at 240 Jarvis Street, Toronto (11 to 14 June 2019).<\/li>\n<li>Sathana, V., Velnampy, T.,\u00a0 and\u00a0\u00a0 Rajumeshs, S., (2019), Innovative Marketing Strategy for (MSMEs): Scale Development and Validation, 10th International Conference on Business and information, Faculty of Commerce and Management Studies,\u00a0 University of Kelaniya, Sri Lanka.<\/li>\n<li>Sathana, V., Velnampy, T.,\u00a0 and\u00a0\u00a0 Rajumeshs, S., (2019), Role of innovative marketing strategy for success of micro, small and medium enterprises(MSMEs), 16th international Conference on Business Management, Monash University Australia, Pg 114<\/li>\n<li>Sathana, V. Velnampy, T.,\u00a0 and Rajumesh, S., (2018), Factors determining the development of SMEs in Jaffna District, 2nd\u00a0Research conference on Business studies. Faculty of Business studies, Vavuniya Campus of the University of Jaffna<\/li>\n<li>Rajumesh, S. (2019) Sustainable Marketing, 26th Annual Scientific Sessions of the Jaffna Science Association, held on 31st July,1 &amp; 2, August 2019.<\/li>\n<\/ul>\n<p>Awards &amp; Grants<\/p>\n<p>Chinese Government Scholarship offered by the Chinese Scholarship Council to study PhD in China in 2011<\/p>\n<p>Activities<\/p>\n<ul>\n<li>I served as a resource person in an event organized by the Bank of Ceylon Super Grade Branch-I, Jaffna. The event aimed to raise awareness among business communities in Jaffna on the topic \u201cWill Sri Lanka recover from the economic downturn?\u201d and took place on 16.02.2023.<\/li>\n<li>Participated as a resource person to have a session on Productivity Techniques on 09.10.2022 for the capacity building programme of Class III Officers of the Sri Lanka Teacher Educator Service at Jaffna National College of Education.<\/li>\n<li>Participated as a Guest speaker at the 11th International Symposium on Managing Contemporary issues for Sustainable future through Multidisciplinary Research at South Eastern University of Sri Lanka on 04.05.2023<\/li>\n<li>Participated as a resource person to deliver the lectures to Youth Leadership Programme -2022\/2023 organized by the University of Vavuniya from 11.02.2023 to 08.06.2023<\/li>\n<li>I served as a resource person in an event organized by the Bank of Ceylon, Mallakam Branch, Jaffna in the event of \u201cTea with BoC\u201d. The event aimed to raise awareness among business communities and took place on 16.02.2023.<\/li>\n<li>I participated as a resource person in the workshop organized by the Ministry of Education for a Training of Trainers (TOT) workshop. This event focused on selected teachers instructing the subject of Business and Accounting Studies in Tamil Medium for the G.C.E (Ordinary Level) across all provinces. The workshop took place on 25th\u00a0 and 26th September 2023.<\/li>\n<li>I participated as a resource person in the workshop organized by the Ministry of Education for a Training of Trainers (TOT) workshop. This event focused on selected teachers instructing the subject of Business Studies in Tamil Medium for the G.C.E (Advance Level) across all provinces. The workshop took place on 14th\u00a0 and 15th\u00a0 September 2023.<\/li>\n<li>I participated as a resource person in the workshop organized by the National Institute of Education for the capacity-building program designed for G.C.E (A\/L) Business Studies Teachers. The workshop was held on the 21st\u00a0 and 22nd\u00a0 of November 2023.<\/li>\n<li>I served as a resource person in the seminar organized by the Bank of Ceylon, Second Branch, Jaffna, with the theme \u201cHow will business opportunities unfold in the future amid the uncertain economy?\u201d The seminar took place on 20.04.2023.<\/li>\n<li>I served as a resource person to successfully hold the session on Productivity Techniques on 09.0.2022<\/li>\n<li>I served as the panel of reviewers of ICME-2023 of University of Ruhuna, by reviewing the paper titled \u201cOnline Re-purchase Intention of Apparel Products: The Mediation Role of E-Loyalty Among Millennials in Sri Lanka\u201d.<\/li>\n<li>I served as a member of review panel at the 7th CIPM International Research Symposium (Hybrid) 2023 \u201cTransforming the Future of work\u201d conducted by Charted Institute of Personnel Management Sri Lankan on 25th and 26th May, 2023.<\/li>\n<li>Chief Editor of the Proceedings of the 2<sup>nd<\/sup>\u00a0International Conference on Contemporary Management- ICCM 2015<\/li>\n<li>Action Committee member of the 2<sup>nd<\/sup>\u00a0International Conference on Contemporary Management- ICCM 2015<\/li>\n<li>Convener of the 3rd International Conference on Contemporary Management- ICCM 2016<\/li>\n<li>Action Committee member of the 3<sup>rd<\/sup>\u00a0International Conference on Contemporary Management- ICCM 2016<\/li>\n<li>Member of Editorial Committee of Reviewer of the 4<sup>th<\/sup>\u00a0International Conference on Contemporary Management<\/li>\n<li>ICCM 2017<\/li>\n<li>Member of Decoration and Hall arrangement Committee of the 4<sup>th<\/sup>\u00a0International Conference on Contemporary<\/li>\n<li>Management- ICCM 2017<\/li>\n<li>Member of the Session Programme Committee of the 4<sup>th<\/sup>\u00a0International Conference on Contemporary Management-<\/li>\n<li>ICCM 2017<\/li>\n<li>Member of the Evaluation of Research Proposal of Mrs. Sathana Vaikunthavasan 2016<\/li>\n<li>Member of the Logistic Committee of the Annual Research Conference (ARC-2010), University of Jaffna.<\/li>\n<li>Faculty Representative to the committee of the Jaffna University International Research Conference-2016<\/li>\n<\/ul>\n<p><strong>Reviewer\u00a0<\/strong><\/p>\n<ul>\n<li>Reviewer of the research papers for the 9<sup>th<\/sup>\u00a0Applied Science, Business &amp; Industrial Research Symposium (ASBIRES)-2017,\u00a0Wayamba University of Sri Lanka.<\/li>\n<li>Reviewer of the research papers for the Research Conference on Business Studies (RCBS-2016), Faculty of Business Studies,<\/li>\n<li>Vavuniya Campus, University of Jaffna.<\/li>\n<li>Reviewer of the research papers for the Jaffna University International Research Conference (JUICE-2016),<\/li>\n<li>Reviewer of the research paper for the 3<sup>rd<\/sup>\u00a0International Conference on Contemporary Management (ICCM 2016),<\/li>\n<li>University of Jaffna.<\/li>\n<li>Reviewer of the research paper for the 8<sup>th<\/sup>\u00a0Applied Science, Business &amp; Industrial Research Symposium 2016,<\/li>\n<li>Wayamba University of Sri lanka.<\/li>\n<li>Reviewer of the research paper for the 3<sup>rd<\/sup>\u00a0International Research Symposium (IRSyRUSL, 2015), Rajarata University of<\/li>\n<li>Sri Lanka.<\/li>\n<li>Reviewer of the 2<sup>nd<\/sup>\u00a0International Conference on Contemporary Management (ICCM 2015), University of Jaffna.<\/li>\n<li>Reviewer of the Students\u2019 Research Symposium -2015, Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<li>Reviewer of the Jaffna University International Research Conference (JUICE-2014), University of Jaffna.<\/li>\n<li>Chairperson to the Marketing Management tack of RCBS-2016, Vavuniya Campus, University of Jaffna.<\/li>\n<li>Chairperson to the \u201cBusiness Studies Student Forum-2015\u201d, Faculty of Business Studies, Vavuniya Campus,\u00a0University of Jaffna.<\/li>\n<li>Session Chair in the session of Marketing, Supply Chain Management, Operations and TQM in the Their<\/li>\n<li>International Research Symposium, Rajarata University of Sri Lanka.2016<\/li>\n<li>Chairperson for the technical session of the Students\u2019 Research Symposium -2015 of the Faculty of Management Studies and Commerce, University of Jaffna.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Prof.S.Rajumesh B.B.A (Hons), Dip. in PA, MBA(COL), Ph.D (China) Professor in Marketing \u00a00212220379 \u00a0rajumesh@univ.jfn.ac.lk Research Interests: Marketing, Branding, Consumer Behaviour, Service Quality,\u00a0 Green Marketing, Artificial Intelligence Academic Profile Teaching Admin Roles Research &amp; Publications Awards &amp; Grants Activities Academic Profile PhD (Huazhong University of Science and Technology, China MBA (University of Colombo) PGD (University of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2928,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-448","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":60,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/448\/revisions"}],"predecessor-version":[{"id":2933,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/448\/revisions\/2933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media\/2928"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}