{"id":607,"date":"2021-11-11T12:48:24","date_gmt":"2021-11-11T07:18:24","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?page_id=607"},"modified":"2024-03-20T14:13:26","modified_gmt":"2024-03-20T08:43:26","slug":"achchutha","status":"publish","type":"page","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/achchutha\/","title":{"rendered":"Archchutha"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"607\" class=\"elementor elementor-607\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae537a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae537a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-220e9c37\" data-id=\"220e9c37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68e74d4 elementor-widget elementor-widget-image\" data-id=\"68e74d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"275\" height=\"300\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/11\/IMG-0655-c-275x300.jpg\" class=\"attachment-medium size-medium wp-image-740\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/11\/IMG-0655-c-275x300.jpg 275w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/11\/IMG-0655-c-939x1024.jpg 939w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/11\/IMG-0655-c-768x838.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2022\/11\/IMG-0655-c.jpg 1332w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8e714b elementor-widget elementor-widget-heading\" data-id=\"4b8e714b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ms. H. Archchutha<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1973b0 elementor-widget elementor-widget-text-editor\" data-id=\"6e1973b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">MBA (Col), BBA in Marketing (special) (UoJ)<\/p><p style=\"text-align: center;\"><strong>Lecturer<\/strong><\/p><p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-645\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/phone-call.png\" alt=\"\" width=\"12\" height=\"12\" \/> office: +94212220379<\/p><p style=\"text-align: center;\"><a href=\"http:\/\/kkajenthiran@univ.jfn.ac.lk\"><img decoding=\"async\" class=\"alignnone wp-image-646\" src=\"http:\/\/www.acc.jfn.ac.lk\/wp-content\/uploads\/2021\/07\/mail.png\" alt=\"\" width=\"14\" height=\"14\" \/><\/a> <a class=\"staff-member-email\" title=\"Email Ms. H. Achchutha\" href=\"mailto:archchutha@univ.jfn.ac.lk\">archchutha@univ.jfn.ac.lk<\/a><\/p><p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p><p style=\"text-align: center;\"><strong>Research Interests:<\/strong><\/p><p style=\"text-align: center;\">Digital Marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6386de1d\" data-id=\"6386de1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f0510f elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"10f0510f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2841\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2841\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2842\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2842\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2843\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2843\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2844\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2844\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2845\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2845\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2846\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2846\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2841\" aria-expanded=\"false\">Academic Profile<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2841\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2841\" tabindex=\"0\" hidden=\"false\"><p><strong>Degrees<\/strong><\/p><ul><li>Master of Business Administration, University of Colombo, Sri Lanka<\/li><li>Bachelor of Business Administration, specialized in Marketing Management, (First Class) University of Jaffna Sri Lanka.<\/li><\/ul><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>Resource Person<\/b><\/span><\/p><ul><li>Resource Person for two days Workshop on \u201cCapacity Building Program for the Co operative Development Officers 2022\u201d to the Officials attached to the Department of Co-Operative Development, Northern Provincial Council held on September 01, and September 07, 2022.<\/li><li>Resource Person for one-day seminar\/workshop organized by the Management Development &amp; Training Unit (MDTU), Northern Province on \u201cSupply ChainManagement\u201d for the Staff Grade Officers of the Northern Province Provincial PublicSector including Procurement Officers held on December 17, 2021.<\/li><\/ul><div><br \/><br \/><\/div><p>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2842\" aria-expanded=\"false\">Teaching<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2842\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2842\" tabindex=\"0\" hidden=\"hidden\"><p><strong>Teaching Interest <\/strong><\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">BBAM 4143: Operations Management<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">BBAM 3123: Strategic Marketing<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">BBAM 3252: Bank Marketing Essentials<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">BBAM 22043: Public Service Management<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2843\" aria-expanded=\"false\">Admin Roles<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2843\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2843\" tabindex=\"0\" hidden=\"hidden\"><p><ul><li>Joint Editor of the Faculty Newsletter committee of FMSC<\/li><li>Member of the faculty Board among the Lecturers (Probationary) of the FMSC<\/li><li>Member of the Business Incubation Cell of the FMSC.&nbsp;<\/li><li>Member of the Registration Committee of the ICCM FMSC<\/li><li>Member of the Orientation Committee of 2023.<\/li><li>Member of the curriculum development committee of the Bachelor of Business Administration Honors in Banking and Finance Degree Program and developed course contents for the degree program University of Jaffna (2022)<\/li><\/ul><\/p><div><br><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2844\" aria-expanded=\"false\">Research & Publications<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2844\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2844\" tabindex=\"0\" hidden=\"hidden\"><p><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>Conference Proceedings<\/b><\/span><br><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Harishangar, A. (2023 August 16). Impact of Digital Marketing on Brand Awareness: Evidence from the Fast Food Industry [Paper presentation]. 12th International Conference on Management and Economics (ICME) 2023, University of Ruhuna, Sri Lanka (pp. 355-366).&nbsp;<\/span><\/li><li>Archchutha, T., Kumaradeepan, V.,&nbsp; Karunanithy, M. (2014 December 18). Factors Attracted New Businesses Towards Jaffna District -A Study on Post War Perspectives&nbsp; [Paper presentation]. 2nd&nbsp; Jaffna University International Research Conference (JUICE) 2014, University of Jaffna, Sri Lanka (pp. 43-48). http:\/\/repo.lib.jfn.ac.lk\/ujrr\/handle\/123456789\/3635<\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Archchutha, T., Kumaradeepan, V., <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">&nbsp;Karunanithy, M.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> (2014 December 18)<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">. <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/354746823_Factors_Attracted_New_Businesses_Towards_Jaffna_District_-A_Study_on_Post_War_Perspectives\" style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><em>Factors Attracted New Businesses Towards Jaffna District -A Study on Post War Perspectives<\/em><\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> <\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">&nbsp;[Paper presentation]. 2nd&nbsp; <\/em><a href=\"http:\/\/www.jfn.ac.lk\/index.php\/jaffna-university-international-research-conference-2016\/\" style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><em>Jaffna University International Research Conference<\/em><\/a><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> (JUICE) 2014, University of Jaffna, Sri Lanka (pp. 43-48). http:\/\/repo.lib.jfn.ac.lk\/ujrr\/handle\/123456789\/3635&nbsp;<\/em><\/li><\/ul><\/p>\n<p><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2845\" aria-expanded=\"false\">Awards & Grants<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2845\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2845\" tabindex=\"0\" hidden=\"hidden\"><div>University Prize for the Best Performance at the First Examination in Business Administration for the Academic Year 2009. <\/div><div>\u00a0<\/div><div>University Prize for the Best Performance at the Fourth Examination in Business Administration for the Academic Year 2012.<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2846\" aria-expanded=\"false\">Activities<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2846\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2846\" tabindex=\"0\" hidden=\"hidden\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ms. H. Archchutha MBA (Col), BBA in Marketing (special) (UoJ) Lecturer office: +94212220379 archchutha@univ.jfn.ac.lk \u00a0 Research Interests: Digital Marketing Academic Profile Teaching Admin Roles Research &#038; Publications Awards &#038; Grants Activities Academic Profile Degrees Master of Business Administration, University of Colombo, Sri Lanka Bachelor of Business Administration, specialized in Marketing Management, (First Class) University of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-607","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":46,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/607\/revisions"}],"predecessor-version":[{"id":1614,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/pages\/607\/revisions\/1614"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}