{"id":2450,"date":"2024-09-04T14:59:09","date_gmt":"2024-09-04T09:29:09","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?p=2450"},"modified":"2024-09-04T15:13:46","modified_gmt":"2024-09-04T09:43:46","slug":"field-visit-to-micro-small-and-medium-sized-enterprises-msmes-in-northern-sri-lanka","status":"publish","type":"post","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/field-visit-to-micro-small-and-medium-sized-enterprises-msmes-in-northern-sri-lanka\/","title":{"rendered":"FIELD VISIT TO MICRO, SMALL, AND MEDIUM-SIZED ENTERPRISES (MSMEs) IN  NORTHERN, SRI LANKA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2450\" class=\"elementor elementor-2450\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff6fc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff6fc27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd076ac\" data-id=\"dd076ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98ae0f elementor-widget elementor-widget-text-editor\" data-id=\"a98ae0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On August 25, 2024, third-year Marketing students from the University of Jaffna\u2019s Faculty of Management Studies &amp; Commerce, under Dr. (Mrs.) D. Sangarathas&#8217; guidance, conducted a field visit as part of their Digital Marketing course. The visit, involving six MSMEs in Northern Sri Lanka, allowed students to engage directly with local businesses and learn from their digital marketing success stories. This practical experience, part of the \u2018Undergraduate Research Experiences (UREs)\u2019 program, enriched students\u2019 understanding and skills while fostering community development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9754cda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9754cda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0ccad2c\" data-id=\"0ccad2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6c6ba elementor-widget elementor-widget-image\" data-id=\"5c6c6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-1024x768.jpg\" class=\"attachment-large size-large wp-image-2456\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0413-2048x1536.jpg 2048w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f537193 elementor-widget elementor-widget-image\" data-id=\"f537193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438-1024x768.jpg\" class=\"attachment-large size-large wp-image-2459\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0438.jpg 2016w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5660235\" data-id=\"5660235\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d31b91 elementor-widget elementor-widget-image\" data-id=\"8d31b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1024x768.jpg\" class=\"attachment-large size-large wp-image-2461\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453.jpg 2016w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07dc41 elementor-widget elementor-widget-image\" data-id=\"b07dc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445-1024x768.jpg\" class=\"attachment-large size-large wp-image-2460\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0445.jpg 2016w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d5d95ba\" data-id=\"d5d95ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e68a246 elementor-widget elementor-widget-image\" data-id=\"e68a246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-1024x768.jpg\" class=\"attachment-large size-large wp-image-2458\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0422-2048x1536.jpg 2048w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bd216 elementor-widget elementor-widget-image\" data-id=\"c5bd216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"593\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1024x768.jpg\" class=\"attachment-large size-large wp-image-2461\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1024x768.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-300x225.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-768x576.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453-1536x1152.jpg 1536w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG_0453.jpg 2016w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On August 25, 2024, third-year Marketing students from the University of Jaffna\u2019s Faculty of Management Studies &amp; Commerce, under Dr. (Mrs.) D. Sangarathas&#8217; guidance, conducted a field visit as part of their Digital Marketing course. The visit, involving six MSMEs in Northern Sri Lanka, allowed students to engage directly with local businesses and learn from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":8,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":2465,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2450\/revisions\/2465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media\/2461"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}