{"id":2481,"date":"2024-09-04T15:21:33","date_gmt":"2024-09-04T09:51:33","guid":{"rendered":"https:\/\/mkt.jfn.ac.lk\/?p=2481"},"modified":"2024-09-04T15:25:25","modified_gmt":"2024-09-04T09:55:25","slug":"guest-lecture-on-refining-b2b-lead-generation-with-google-ads","status":"publish","type":"post","link":"https:\/\/mkt.jfn.ac.lk\/index.php\/guest-lecture-on-refining-b2b-lead-generation-with-google-ads\/","title":{"rendered":"GUEST LECTURE ON REFINING B2B LEAD GENERATION WITH GOOGLE ADS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2481\" class=\"elementor elementor-2481\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d00beb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d00beb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55492d2\" data-id=\"55492d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fbb703 elementor-widget elementor-widget-text-editor\" data-id=\"1fbb703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On September 1, 2024, third-year Marketing students at the University of Jaffna attended a virtual guest lecture on \u201cRefining B2B Lead Generation with Google Ads Best Practices,\u201d presented by Mr. Jathukulan Sivapathasundram from ACIDM. Running from 7:00 PM to 8:45 PM, the session provided 45 students with practical insights and strategies for optimizing B2B lead generation using Google Ads. The engaging format allowed students to learn from a leading industry expert, enhancing their understanding and application of digital marketing techniques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0547a10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0547a10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56095ce\" data-id=\"56095ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5964ba5 elementor-widget elementor-widget-image\" data-id=\"5964ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"529\" height=\"1024\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-529x1024.jpg\" class=\"attachment-large size-large wp-image-2491\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-529x1024.jpg 529w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-155x300.jpg 155w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-768x1486.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-794x1536.jpg 794w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams-1058x2048.jpg 1058w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_195606_Teams.jpg 1080w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec32110 elementor-widget elementor-widget-image\" data-id=\"ec32110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"790\" height=\"790\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2486\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-1024x1024.jpg 1024w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-300x300.jpg 300w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-150x150.jpg 150w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-768x768.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001-200x200.jpg 200w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240831-WA0001.jpg 1080w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9ad7a7\" data-id=\"c9ad7a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c02496 elementor-widget elementor-widget-image\" data-id=\"6c02496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"716\" height=\"1024\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams-716x1024.jpg\" class=\"attachment-large size-large wp-image-2488\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams-716x1024.jpg 716w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams-210x300.jpg 210w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams-768x1098.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams-1074x1536.jpg 1074w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_192438_Teams.jpg 1080w\" sizes=\"(max-width: 716px) 100vw, 716px\" 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https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/IMG-20240902-WA0003.jpg 1600w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-145c158\" data-id=\"145c158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12734c6 elementor-widget elementor-widget-image\" data-id=\"12734c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"1024\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams-672x1024.jpg\" class=\"attachment-large size-large wp-image-2489\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams-672x1024.jpg 672w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams-197x300.jpg 197w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams-768x1170.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams-1008x1536.jpg 1008w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_193304_Teams.jpg 1080w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7fdc8 elementor-widget elementor-widget-image\" data-id=\"3a7fdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"1024\" src=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-520x1024.jpg\" class=\"attachment-large size-large wp-image-2492\" alt=\"\" srcset=\"https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-520x1024.jpg 520w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-152x300.jpg 152w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-768x1512.jpg 768w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-780x1536.jpg 780w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams-1040x2048.jpg 1040w, https:\/\/mkt.jfn.ac.lk\/wp-content\/uploads\/2024\/09\/Screenshot_20240901_202834_Teams.jpg 1080w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On September 1, 2024, third-year Marketing students at the University of Jaffna attended a virtual guest lecture on \u201cRefining B2B Lead Generation with Google Ads Best Practices,\u201d presented by Mr. Jathukulan Sivapathasundram from ACIDM. Running from 7:00 PM to 8:45 PM, the session provided 45 students with practical insights and strategies for optimizing B2B lead [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":8,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"predecessor-version":[{"id":2496,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/posts\/2481\/revisions\/2496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media\/2487"}],"wp:attachment":[{"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkt.jfn.ac.lk\/index.php\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}