Prof.Sivesan Sivanandamoorthy
Professor & Head/ Department of Marketing
Faculty of Management Studies and Commerce
University of Jaffna, Sri Lanka
Mobile: +94772644065 or
Email: sivesans@univ.jfn.ac.lk Web:https://www.mkt.jfn.ac.lk/index.php/profile-sivesan/
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Education Qualification
- Doctoral Philosophy in Tourism – Collaborative Research Centre for Australian History (CRCAH), Federation University, Australia – 2014 – 2017
- Master of Commerce – Faculty of Graduate Studies, University Kelaniya, – Sri Lanka – 2010 – 2012.
- Bachelor of Commerce Honourn in Marketing- Department of Commerce, Faculty of Management Studies & Commerce, University of Jaffna- Sri Lanka – 2001 -2006.
Research – Supervision
PhD Supervisions
- Shameem, ALMA: Key Determinants of Buying Behavior of Farmers towards Agro-Based Products in Sri Lanka, 2021 -2025.
Master of Business Administration (MBA) – University of Jaffna – Sri Lanka
- Gunalan,V. Impact of Health Awareness on the Demand for Dietary Supplements in Northern Province, Sri Lanka – 2026.
- Suganthini,M, Sustainable Practices on the Small – Scale Construction Companies Case Study of Post – COVID – 19 in Northern Province – 2022.
- Nadarajah Pathmaseelan. Role of Local Governance on Tourism Development in Northern Province – 2019.
- Abira. T. Challenges and Opportunities for sustainable marketing of Organic Products in Jaffna District – 2019.
- Shayanthan, P. Customer Relationship Marketing and Customer Value Creation in Commercial Bank of Ceylon Plc, in Jaffna Peninsula – 2018.
Master in Tourism Economic and Hotel Management – University of Colombo – Sri Lanka
- Sakuni Mekala, Promotion of Thermal Water Therapy as a Niche Wellness Tourism Product in Trincomalee Destinations, in Sri Lanka for the Postgraduate Diploma in Tourism and Hospitality Management, University of Colombo, 2026.
- K.Sayanthan, An investigation of the role of community based agro tourism in rural livelihood development in Northern Province – Sri Lanka, MSc in Tourism and Hospitality Management, University of Colombo, 2021 – 2023.
- S.Vasantharajah, Key determinants of religious tourists’ satisfaction in Jaffna district, MSc in Tourism and Hospitality Management, University of Colombo, 2021 – 2023.
Key Contribution to Academic Field
- Founder & Coordinator: Bachelor of Tourism and Hospitality Management Honours Degree Programme
- Founder & Coordinator: Diploma in Tourism and Hospitality Management
- Course Creator: for Postgraduate Diploma in Sri Lankan history and heritage tourism – 2024. (The proposal has been approved by Council of UoJ)
- Developer proposal Institute for Sri Lankan History – 2024 (The Proposal has been approved by UoJ).
Academic Career Experiences at University of Jaffna – Sri Lanka
- Adjunct Professor, School of Hotel and Tourism Management, Vellore Institute of Technology (VIT), Tamil Nadu, India, from 01 January, 2026 to 31 December, 2026.
- Professor in Marketing, Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka. March 23, 2019 to up to now.
- Senior Lecturer in Marketing– II, Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka. February 02, 2014 – March 23, 2019
- Lecturer in Marketing, Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka. August 11, 2010 – February 11, 2014.
- Lecturer in Commerce, Department of Commerce, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka. February 11, 2009 – August 11, 2010
Academic Career Experiences at other National and International Universities
- Adjunct Professor, School of Hotel and Tourism Management, Vellore Institute of Technology (VIT), Tamil Nadu, India, from 01 January, 2026 to 31 December, 2026.
- External member of academic advisory board for AI – Integrated Curriculum, Vikrant Institute of Technology & Management, India.
- External Consultant – MBA curriculum Designing the corporate secretaryship in Department of Corporate Secretaryship in Alagappa University, Karaikudi – 2025
Experiences in Curriculum Development
- Served as external member for the board-based board of studies in the Department of Corporate Secretaryship syllabus of MBA, Curriculum Designing and Developing Cell, Alagappa University, Karaikudi – 2025.
- Developed curriculum for Diploma in Sri Lankan History and Heritage – 2024.
- Developed curriculum for Diploma on Tourism and Hospitality Management – 2023.
- Reviewed syllabi for DMF 1145 Legal Environment of Micro Finance -2011 & 2023.
- Developed syllabi for EX.COM.4135 Marketing of Service for Bachelor of Commerce -2016.
- Developed syllabi for DMKG – 1344: Global Marketing, DMKG 1341: Sales Management, DMKG 1243: Marketing Services for Diploma in Marketing – 2011.
- Developed Curriculum for Diploma in Tourism and Hospitality Management -2023 – University of Jaffna – Sri Lanka – 2021.
- Contributor as a consultant in curriculum development for Tourism and Leisure management, Faculty of Business Studies, University of Vauniya, Sri Lanka, 2021- 2022.
- Contributor to finalizing detail Syllabi for BBAM 2443 Public Service Management, BBAM 3152- Food and Agriculture Marketing, BBAM 3213 – Research Methodology in Marketing, BBAM 3223 – Integrated Marketing Communication, BBAM 4152 – Sustainable Marketing for Bachelor of Business Administration specialization of Marketing, University of Jaffna – Sri Lanka – 2022.
- Developed Curriculum for Tourism and Hospitality Management, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka – 2021.
- Developed the degree programme – Tourism and Leisure Management of Department of Business and Management Studies, Faculty of Communication and Business Studies, Trincomalee Campus – Eastern University – Sri Lanka – 2018.
- Contributor in introducing a new degree programme Bachelor of Business Administration Honors in Tourism and Hospitality Management – 2014.
- Developed Syllabi for MBA (E) 2I2l Hospitality Management for Master of Business Administration, Faulty of Management Studies and Commerce, University of Jaffna.
- Developed curriculum for Bachelor of Commerce with specialization of Accounting and Finance and Business Technology Management along with Prof. K.Thevrajah Head/ Commerce – 2013.
- Contributor to finalizing detail Syllabi for BBAM 1123: Business Environment, BBAM 2212: Business Law, BBAM 3313: Service Marketing, BBAM 3223: Marketing Communication and BBAM4152: Hotel and Heritage Marketing for Bachelor of Business Administration specialization of Marketing, University of Jaffna – Sri Lanka.
- Contributor in introducing Social Harmony for Bachelor of Business Administration in 2012 along with other two members of Faculty of Management Studies and Commerce, University of Jaffna.
- Co- coordinator for Workshop on Curriculum Revised, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka 2012.
Subject Matter Expert
- Resource Person on the subject EX.COM.4135 Marketing of Service for fourth year of the second semester of the Ex .COM degree programme of the Faculty of Management Studies and Commerce from 05.04.2022 to 12.09.2022.
- Resource Person on the subject BBM -3203 Consumer Behaviour for third year of the second semester of the BBM degree programme of the Faculty of Management Studies and Commerce from 05.04.2021 to 12.09.2021 and 01.08.2022 to 22.01.2023.
- Resource Person on the subject BBM – 2203 Business Law of the Bachelor of Business Management (BBM) Degree Programme for second of the Faculty of Management Studies and Commerce from 05.04.2021 to 12.09.2021 and 01.08.2022 to 22.01.2023.
Teaching
Teaching Interests
Research Methodology, Sustainable development, Business Environment, Marketing Management, Service Marketing; Sales Management, Hospitality and Tourism Management, Sustainable Tourism, Heritage Management, Cultural Heritage, Business Law, Event Management, Destination development.
Teaching
Bachelor Degree Programme
MKG 1121 – Business Environment
MKG 2231 – Business Law
MKG 3133 – Service Marketing
MKG 3135(E) – Public Relations
MKG 3231 – Research Methodology in Marketing
MKG 3234 – Marketing Communication
BCOM BTM E 41062- Supply Chain Management
BBAM 12052 – Tourism and Hospitality Management
BBAM 1233 – Business Environment
BBAM 3213- Research Methodology
BBAM 3234 Marketing Communication
BBAM 3313 – Service Marketing
BBAM 41023 – Operations and Supply Chain Management
BBAM 41052 – Sustainable Marketing
BBAM31062 – Entrepreneurial Marketing
BBAT 21013 – Events Management
BBAT 31043 Research methodology in Tourism and Hospitality
BBAT 32033- Strategic Management for Tourism and Hospitality Industry
BBAT 41013 – Tourism Supply Chain Management
Postgraduate Teaching
- MBA 21142 – Managerial Skills for Digital Era at Faculty of Management Studies and Commerce – University of Jaffna – Sri Lanka.
- MBA 12052 – Managing Sustainability at Faculty of Management Studies and Commerce – University of Jaffna – Sri Lanka.
- MBA (E) 212l – Hospitality Management at Faculty of Management Studies and Commerce – University of Jaffna – Sri Lanka.
- MBA – 12013 – Marketing Management at Faculty of Management Studies and Commerce – University of Jaffna – Sri Lanka.
- PGDM – 1233 – Marketing Management – at Faculty of Management Studies and Commerce – University of Jaffna – Sri Lanka.
- MHM – 10403 – Operations Management and Marketing in Health Organizations at Faculty of Medicine – University of Jaffna – Sri Lanka.
- MEM – 10404 – Development and Environment at Faculty of Science, University of Jaffna, Sri Lanka.
Inter – Faculty Lectures
- CST203BC2: Food Marketing and Business Economics – 02/01/23 to 03/03/2023 – Faculty of Technology – University of Jaffna
- MC9150: Sustainable Development – 2017/ 2018 & 2018/ 2019 – Faculty of Engineering – University of Jaffna.
- MC9060: Rural Economic Development and Technology – 2017/ 2018 & 2018/ 2019 – Faculty of Engineering – University of Jaffna.
- CST203BC2: Food Marketing and Business Economics – 2017/ 2018, 2018/ 2019, 2019/2020, 2020/2021, & 2021/2022 – Faculty of Technology – University of Jaffna.
- MAR 3123 – Service Marketing – 2021/2022 – Vavuniya Campus University of Jaffna, Sri Lanka
- CST 203BC2 – Food Marketing and Business Economics – 2020/2021 – Faculty of Technology – University of Jaffna. 24.03.2021 to 10.09.2021.
- AMKG 22063 Sri Lankan Business Environments 2018/2019 – Faculty of Arts – University of Jaffna – Sri Lanka.
- ACTC 21023 Tourism Planning and Development 2018/2019 – Faculty of Arts – University of Jaffna – Sri Lanka.
- AAYC 41073 Hotel Management, 2018/2019 – Faculty of Arts – University of Jaffna – Sri Lanka.
- ACOM 2136 Marketing Management – 2009/2010 – Faculty of Arts – University of Jaffna – Sri Lanka.
- ACOM 3237 Human Resources Management – 2009/2010 – Faculty of Arts – University of Jaffna – Sri Lanka.
- CTCH 41043: Cultural Heritage Marketing – 2022/2024 – Faculty of Arts – University of Jaffna – Sri Lanka.
- CTCH 41044 Politics and Tourism – 2022/2024 – Faculty of Arts – University of Jaffna – Sri Lanka.
Visiting Lectures at Other Universities and Technical Colleges
Postgraduate Teaching
- MBA ESBM 2131 – Entrepreneurship and small business – Open University – Sri Lanka.
- PGDMT – 1325 – Research Methodology and Data Analysis at University of Colombo, Sri Lanka.
- DTEHM C503 – Hotel & Resort Operations and Consumer Service Development – University of Colombo
- HTM 1243 Hospitality and Event Management, Master of Heritage Management (MHM), at Institute of Archeology (IA) – Sri Lanka, 4th of April 2017 to 17th of 2017.
Bachelor Degree Programme
- MAN 3228 Evaluating and Managing International Marketing Programs, High National Diploma in Marketing (HNDM), Advanced Technological Institute (ATI), Jaffna – Sri Lanka, 4th of November 2017 to 15th April 2018.
- MAN 3227 Managing International HRM Policies and Processes, High National Diploma in Marketing (HNDM), Advanced Technological Institute (ATI), Jaffna – Sri Lanka, 4th of November 2017 to 15th April 2018.
- MAN 3227 Managing International HRM policies and Process, High National Diploma in Marketing (HNDM), at Advance Technical Institute (ATI), 1st of January 2012 to 5th of May 2012.
- MAR 3123 – Service Marketing – 2023/2024– University of Vavuniya, Sri Lanka
Visiting Lectures for short courses, Public Seminars and Guest Lectures
- Guest Lecture on Dark Tourism and Dark Heritage organized by University of Applies Sciences of the Grisons, Swaziland, at March 21, 2026.
- Guest Lecture on Special Interest Tourism: the Future of Travel in South Asia organized by School of Hotel and Tourism Management (HOT), Vellore Institute of Technology, Vellore, Tamilnadu, India at October 31, 2025
- Guest Lecture on Tourism and Sustainable Transformation organized by Department of Economic, University of Jaffna, Sri Lanka at October 24, 2025
- Guest Lecturer on Empowering women empowerment, organized by Department of Industries, Northern Province, Sri Lanka at October 03, 2025
- Guest Lecturer on Sanga Illakkiyangalil Vanigam , organized by Department of Tamil, Commerce and Business Administration, Dr, Umayal Ramanathan College for Women, Karaikudi, India at March 11, 2025.
- Guest Lecturer for MBA in Marketing Management Students, Digital Transformation in Marketing, organized by the Organized by International Islamic University, Islamabad, Pakistan at February 04, 2025 (online).
- Guest Lecturer for MBA students on opportunity and challenge faced by Sri Lanka to promote regional tourism, organized by the Organized by Bhikaji Cama Subharti College of Hotel Management, Swami Vivekanand Subharti University, Delhi, India.
- Guest Lecturer for MBA students on Strategic development in global business, organized by the DPU Dr. D.Y.Patill School, Pune – India at April 4, 2024.
- Guest Lecturer for MBA students on trend of tourism Market in Sri Lanka, organized by School of Management Pondichéry University – India at April 1, 2024.
- Resource person for five days workshop on Industrial Policy Development and Strategy Plan Development – 2023 – 2032 organized by the Department of Industry from May 09 to 16, 2023.
- Resource person for one day workshop on Developing Positive Attitude through Mutual Understanding for pre – school teachers, organized by Kids Park –Preschool on April 21, – 2023.
- Resource person for the international e- symposia on Art of Creative Thinking at PSGR Krishnammal College for Women – Coimbatore, India on March, 07 – 2023.
- Resource person for seminar on the Solution for Present Economic Crisis through Integrated Tourism Policy by the Department of Economic, Eastern University – Sri Lanka, August 18 – 2022.
- Resource person for one day workshop on Marketing Strategy for the Tourism industry for tourist guide by Gnanam Education trust on April 27th2022.
- Resource Person for three days workshop on Skills Development for Tourism and Hospitality Service Providers by Ministry of tourism development, Sri Lanka- January- 2022.
- Resource Person for International lecturer on Sustainable Marketing; Myth or Reality in the Contemporary Business World, Sai Ram Institute of Management Studies, Sai Ram Engineering college, India – May – 2022.
- Resource Person for DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 2022.
- Resource person for TOT Training Programme – ILO SURAR Project – 22.07.2021 to 24 .07.2021.
- Resource person for three days workshop on Capacity Building through Enhancing Practices of Creativity and Innovation for Cooperative Development Officers (CDOs) on the search for a market for your business, idea formulation and business skills development seminar conducted by Department of cooperative – Northern Province – Sri Lanka- July, 2021
- Resource Person for three days workshops for tourist guides on Exploring Digital Tourism Culture, conducted by Northern Province Tourism Bureau, Sri Lanka- March, 2021.
- Resource person for international investors on Opportunities and Challenges to Develop the Tourism Industry in the Northern Province at International Knowledge Pool – Jaffna – Sri Lanka- 08-2- 2021.
- Resource Person for a seminar on the Opportunities and Threats for Development of the Wellness Industry in Sri Lanka for the Spa Operators in Sri Lanka conducted by Sri Lanka Wellness Tourism Association (SLWTA) – August, 2020.
- Resource person for the International Management Development Programme on Motivation at Sri Subramaniyaswamy Government Arts College – Tiruttani -631209 – India – 28th of December 2017.
- Guest Lecturer for MBA students on Services Marketing Strategies at Dhaanish Ahmed College of Engineering, Dhaanish Nagar, Padappai – Chennai 601301 – India, – 26th of December 2017.
- Guest Lecturer for MBA students on Business and Social Responsible Business, at S. A. Engineering College, Poonamallee, Chennai 600077 – India, – 23rd of December – 2017.
- Guest Lecturer for MBA students on Public Relation Managementat Tagor Engineering College, Rathin Mangalam, Melakattalyur, Chennai 127- India, 22nd of December -2017.
- Guest Lecturer for MBA students on Challenges for Sustainable Tourism Development, at Sai Ram Institute of Management Studies Chennai 44 – India, 21st of December – 2017.
- Destination development and Heritage management, organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in informal sector of Tourism Industry, at Jaffna Public Library – 12th of November – 2017.
- Entrepreneurship and Enterprising in Tourism and Hospitality, Organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in informal sector of Tourism Industry, at Jaffna Public Library – 12th of November – 2017.
- Tourism Development in Sri Lanka and Global Tourism and Future trends, Organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in informal sector of Tourism Industry, at Jaffna Public Library – 05th of November – 2017.
- Sustainable Tourism Development in Northern Province, Organized by Northern Province Council, Provincial Seminar to Mark World Tourism Day – 2017 at Jaffna Public Library – 25th of September – 2017(Guest Speech).
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Kilinochchi 25th of October – 2017.
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Kilinochchi 15th of October – 2017.
- How to write research papers reviewing journal articles, organized by Staff Development Centre, Trincomalee Campus – Eastern University, Sri Lanka, 28th of August 2017.
- Opportunity for Tourism Development in Jaffna District, Organized by Divisional Secretariat Office – 21st of July .2017.
- Career Guidance work for Ilavalai St Henry’s College organized by Valikaaddy, at 23.05.2017.
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Jaffna 26th of April – 2017.
- Career Guidance Work for School Levers in Kilinochchi, organized by Valikaaddy, at 14.03.2017.
- Career Guidance work for School levers, organized by Valikaaddy, at 10.03.2017.
- Sustainable Tourism Development in Kandy, Organized by Central Provincial Council 24th February 2017.
- Tourism Development in Northern Province: Gain and Pain, Organized by the Northern Provincial Council and Sri Lanka Tourism Development Authority –Sri Lanka, 2015.
- DMKG 1345 Project Report, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMKG 1341 Sales Management, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMF 1345 Research Project Report, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 22nd August 2012 to 30th of February 2018.
- DMKG 1344 Global Marketing, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMF 1242 Industrial Psychology, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 04th of May 2013 – 29th of September 2013.
- DMKG 1243 Marketing Services, Diploma in Marketing, at Faculty of Management Studies and Commerce, 04th of May 2013 to 29th of September 2013.
- DMKG 1242 Integrated Marketing Communication, Diploma in Marketing, at Faculty of Management Studies and Commerce, 04th of May 2013 to 29th of September 2013.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2012 to 31st of December 2012.
- DMKG 1144 Marketing Research, Diploma in Marketing, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DMKG 1143 Communication Skills, Diploma in Marketing, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DHRM 1144 Organizational Culture and Change, Diploma in Human Resource Management, at Faculty of Management Studies and Commerce, 01st of December 2011 to 15th of March 2012.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2011 to 31st of December 2011.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2010 to 31st of December 2010.
- Resource person for one day seminar on Preparing Business Development Plan, organized by Faculty of Business Studies – University of Vavuniya – Sri Lanka, September 28, 2022.
- Resource person for two days workshops on Exploring Tourism Destinations for tour guide, organized by GIZ – Vocational Training in Sri Lanka May 20 & 21, 2023.
- Business Innovation and Creativity in Northern Sri Lanka, Organized by the Faculty of management Studies & Commerce –University of Jaffna, and the UNDP, Mullaitivu, Kilinochchi Thunukkai – Sri Lanka, 2012.
- Women Empowerment Organized by the UNDP, Mullaitivu, Kilinochchi Thunukkai – Sri Lanka, 2013.
- Building Public Relation with the community, organized by Divisional Secretariat, Valikama East – Kopay- Sri Lanka, 2012.
- Workshop on Industrial Training, organized by the faculty of Managemnet studies and Commerce – Sri Lanka, 23rd of October -2013.
- The Business Plan Writing – A/L students, Organized by St.John’s College, Jaffna – Sri Lanka, 2012.
- The Business Plan Writing and Marketing –Teachers (Business studies), Organized by the Divisional Education Office –Uduvil, – Jaffna- Sri Lanka, 2012.
- The Investigating Customer Satisfaction in Banking Sectors, Organized by Bank of Ceylon- Regional office, Jaffna- Sri Lanka, 2012.
- The Developing Customer Loyalty, Organized by Regional office, Jaffna- Sri Lanka, 2011.
- The Building Positive Attitude among the Postal Employees in the Postal Department, Organized by Regional office, Jaffna- Sri Lanka, 2011.
- Leadership and Personality Development – Principals and Vice- Principals, Organized by the Divisional Education Office –Uduvil, – Jaffna- Sri Lanka, 2009.
- Promoting the Leadership Quality-Samurthi Bank Managers, Organized by Divisional Secretariat- Nallur DS office, Jaffna- Sri Lanka, 2008.
- Internal customer relationship in post office, Organized by Regional office, Jaffna- Sri Lanka, 2007.
Admin Roles
Administrative Position in University of Jaffna – Sri Lanka
- Head/ Department of Marketing – 01 March, 2026 to
- Co – Chair / International Conference on Contemporary Management (ICCM) –2026.
- Member – Faculty Response Management Committee – 2023 to 2026.
- Programme Head/ Tourism and Hospitality Management – 2023 – 2026.
- Founder & Coordinator for Diploma in Tourism and Hospitality Management – from 2023 to 2026.
- Member of the Board of Student Discipline – 2023 – 2025.
- Member of Academic Staff Mentoring Programme Committee – 2023.to 2025.
- Founder & Coordinator/ Bachelor of Business Administration Honours in Tourism and Hospitality Management 2018 – 2023.
- Member of SER – write-up team of BBA degree programme –2023.
- Member of SER –write-up team of MBA degree programme – 2023.
- Deputy Protector / Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka – 2022 – 2024.
- Member of the Board of Study of Management and Commerce of the Faculty of Graduate Studies – University of Jaffna – from 2022
- Member of the Board of Study of Master of Business
- Administration – University of Jaffna – from 2022
- Member of Gender Cell – 2022 – 2024.
- Chairman/ Academic Students Counselling Committee – 2021 – 2023.
- Member of Curriculum Committee – 2021 to 2024.
- Chairman Faculty Career Guidance Cell – 2019 – 2022.
- Coordinator for Faculty to the Strategic Planning and MIS Unit, University of Jaffna – 2017 – 2021.
- Member of Editorial Board of Journal of Business Management
- Faculty of Management Studies and Commerce – University of Jaffna – 2019-2022
- Coordinator for National World Tourism Day Programme – 2018.
- Person in Charge for Jaffna University International Conference (JUICE – 2018).
- Faculty Representative of Jaffna University International Conference (JUICE -2017).
- Coordinator for Faculty to the Strategic Planning and MIS Unit, University of Jaffna – 2017.
- The Member of Editorial Committee of International Conference on Contemporary Management (ICCM) – 2017.
- The Member of corresponding committee of International Conference on Contemporary Management (ICCM) – 2017.
- The Member of sponsor committee of International Conference on Contemporary Management (ICCM) – 2017, 2019 & 2026.
- Action Committee Member of International Conference on Contemporary Management (ICCM) – 2014.
- The Member of Food and Refreshment committee of International Conference on Contemporary Management (ICCM) – 2014.
- The activity coordinators of the Activity – 1 the BBA study programme under the quality & Innovation Grant of the HETC Project – 2013 – 2014.
- Member Faculty Building Committee of Faculty of Management Studies and Commerce, university of Jaffna, Sri Lanka, 2013 to 2018.
- Member of Commonwealth of Learning Review and Improvement Model Committee (COL RIM) – 2013.
- Representative of Probationary Lecturers to the Faculty Board, University of Jaffna, Sri Lanka, 2011 – 2013.
- Mentor for Inter University Innovation competition – 2013 – 2014, (SIIIP).
- Member of HETC Proposal Writing Committee of Faculty of Management Studies and Commerce, university of Jaffna, Sri Lanka, 2012-2014.
- Track Committee Member for Jaffna University International Research Conference JUICE – 2012.
- The member of HETC proposal sub- Committee – 2011.
- Treasurer of Senior Common Room of University of Jaffna – Sri Lanka 2011 -2014.
- Person in Charge for Food Organizing Committee- Annual Research Conference-ARC 2011, University of Jaffna.
- Faculty Representative for Research Work Arrangement Committee – Staff Development Centre – University of Jaffa.
- The member of registration committee for Annual Research Conference – 2010.
Research & Publications
Refereed Journal Articles
- Sivesan. S. (2026). Exploring Dark Tourism Development in the Northern Province, Sri Lanka. Tourism and Hospitality, 7(5), 119. https://doi.org/10.3390/tourhosp7050119
- Sivesan.S. (2022). Marketing strategy for Empowering wellness tourism industry during the post – COVID – 19 in Sri Lanka International Journal of Spa and Wellness, 1- 14
- Sivanandamoorthy, S. (2021). Exploring the impact of COVID-19 on the wellness tourism in Sri Lanka. International Journal of Spa and Wellness, 1-13.
- Sivesan, S. (2020). Factor Analysis of Perceived Service Quality of Hospitality Industry in Jaffna District: An Application of Servqual Model. Global Journal of Management and Business, 37 -49.
- Sivesan, S. (2020). Sustainable Tourism Development in Jaffna District. Journal of Tourism & Hospitality, 9, 1-6.
- Sivesan, S. (2020). The COVID – 19 Pandemic: Knocking the Door for Re – Profiling the Tourism Industry of Sri Lanka. An international Journal of Tourism and Hospitality Research (it has been accepted).
- Sivesan, S. (2020). Post – COVID – 19 and Hospitality Industry Development in Sri Lanka. International Journal of Hospitality & Tourism Systems (it has been accepted).
- Sivesan, S. (2019). Impact of Service Quality on Customer Satisfaction in Life Insurance Companies in Sri Lanka. Global Journal of Management and Business Research: E- Marketing, 19 (5).
- Sivesan, S. (2019). Challenges of sustainable tourism in ancient cities: a case study based on Kandy, Sri Lanka. Journal of Business, 6, 1.
- Sivesan, S. (2018). Examining the Nature of Customer Relationship Marketing in the Case Study of Commercials Bank–Sri Lanka. Global Journal of Management and Business Research.
- Sivesan, S. (2017). Politics and Tourism Development: The Case of Northern Province – Sri Lanka. Journal of Business Studies, 4(1), 37 -49.
- Sivesan, S., & Maran, K (2017). Opportunities and Challenges for Employment in Tourism Industry in Northern Province – Sri Lanka. Emperor International Journal of Finance and Management Research (EIJFMR), 3(8), 38-45.
- Sivesan, S., & Karunanithy, M. (2014). The Impact of Customer Orientation of Service Employees on Customer Satisfaction towards Retention in Finance Companies. European Journal of Business and Management, 6, (1).
- Sivesan, S. (2013). An Empirical Study of Tourists’ Expectations and Tourists’ Perceptions with Reference to Heritages Attributes of Sri Lanka. Industrial Engineering Letters, 3, (10).
- Sivesan, S., & Karunanithy, M. (2013). The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka. European Journal of Business and Management, 5, (27), 76- 81.
- Sivesan, S. & Achchuthan, S. (2013). Customer Perception towards Relationship Marketing and Personal Demographic Variables: A study of Jaffna District, Sri Lanka. Management and Administrative Sciences Review, 2, (3).
- Sivesan, S. (2013). Impact of celebrity endorsement on brand equity in cosmetic product. International Journal of Advanced Research in Management and Social Sciences, 2 (4).
- Sivesan, S., Achchuthan, S., & Umanakenan, R. (2013). Green Marketing Practices and Customer Satisfaction: A Special Reference to Leather Goods. Global Journal of Management and Business Research Accounting and Auditing, 13 (3).
- Sivesan, S., & Karunanithy, M. (2013). An Empirical Study on the Promotional Mix and Brand Equity: Mobile Service Providers. Industrial Engineering Letters, 3 (3).
- Sivesan. S., & Velnampy,T. (2013). Factor Analysis of Service Quality in University Libraries in Sri Lanka – An Application of Servqual Model. Industrial Engineering Letters, 3(5), 2013, 40- 49.
- Sivesan, S., & Karunanithy, M. (2013). Personal Demographical Factors and their Influence on Customer Satisfaction from Customer Perspective. European Journal of Business and Management, 5 (20), 42- 45.
- Sivesan. S., & Velnampy, T. (2012). Determinants of Employees’ Job Satisfaction: A Study of Banking Industries in Sri Lanka. Global Journal of Management and Business Research, 12(22).
- Sivesan, S., & Karunanithy, M. (2012). Analysis the Relationship between the Stress and Job Satisfaction in Staff of Insurance Companies – A Sri Lankan Practice. Asia Pacific Journal of Research in Business Management 3, (10).
- Sivesan, S., & Velnampy, T. (2012). Impact of customer relationship marketing on customer value creation in mobile service providers – a Sri Lankan experience. Education and General Studies, 1(1), 16- 21.
- Sivesan, S., & Velnampy, T. (2012). Customer Relationship Marketing and Customer Satisfaction; A Study on Mobile Service Providing Companies in Sri Lanka. Global Journal of Management and Business Research, 12(18).
- Sivesan, S. (2012). Service Quality and Customer Satisfaction; A case Study. International Journal of Marketing Financial Services and Management Research, 1(2).
- Sivesan, S., & Achchuthan, S. (2012). How Relationship Marketing Contributes to Gaining Customer Loyalty to Banking Industry in Sri Lanka? Asian Research Journals, 1(3).
- Sivesan, S., & Velnampy.T. (2012). Determination of Key Factors on Customer Value in Sri Lank, Mobile Service Industries. SMART Journal of Business Management Studies, 8 (2).
- Sivesan. S., & Velnampy, T. (2012). Determinations of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka: An application of exploratory Factor Analysis. Industrial Engineering Letters, 2(6).
- Sivesan, S. (2012). Impact of Relationship Marketing on customer Loyalty on Banking Sectors, South Asian Journal of Marketing & Management Research, 2 (3).
- Sivesan, S. (2012). Service Quality and Customer Satisfaction: A case study – Banking Sectors in Jaffna District, Sri Lanka. International Journal of Marketing, Financial Services & Management Research, 1(10).
- Sivesan, S. (2012). Heritage Attributes and its role in the satisfaction of tourist in Sri Lanka, KKIMRC. International Journal of Research in Social Sciences and Humanities, 1, (1).
Research and Development
Book Chapter
- Sivesan, S. “Rural Tourism and Community Development” in B.Taheri and S. Zerman. Sustainability and rural development in Asian Pacific, UK: Cambridge Scholars Publishing, (expected 2026).
- Sivesan,S. The reflection of ancient trade on contemporary trade practices. In Department of Education (ed). Kalai Gnanam, Deparment of Education, Faculty of Arts, University of Jaffna, Sri Lanka, 2025. P 33 – 42.
- Sivesan,S, Sangam era Poems by Women Poetries Tamil Culture a Critical Review. In Aru. Thirumurugan (ed). Thangath Thamil, Sri Durgadevi Devasthanam, Sri Lanka. (2025).
- Sivesan,S. “Peace through Dark Tourism: A Critique” in Sivesan,S., Anu Chandran, T., and Reena Esther Rani.J (edi). Tourism and Peace, Sri Lanka: University of Jaffna & Pondicherry University India, 2024 (Commemorative Volume – World Tourism Day Celebration – 2024).
- Sivesan,S. “Tourism Governance: A Conceptual Perspective” in Sivesan,S., Anu Chandran, T., and Reena Esther Rani.J (edi). Tourism and Peace, Sri Lanka: University of Jaffna & Pondicherry University India, 2024 (Commemorative Volume – World Tourism Day Celebration – 2024).
- Sivesan, S. “Emerging Trends and Predictions: The Future of Health Tourism in South Asia” in Cooper, M. Gnanapala, W. A. C. and Ratnayake, I. the Global Context of Health Tourism in Asian Pacific, UK: Cambridge Scholars Publishing, 2023.
- Hensman G.H (2022) & Sivesan.S (2022),Radicalisation and its impact on social changes in Nallinakkapuram, in Wijaya Jayatilaka, Discourses on Youth Radicalisation in Sri Lanka, Center for Poverty Analysis- 2022.
- Sivesan, S. “Factor Analysis of Perceived Service Quality of Hospitality Industry in Jaffna District: An Application of Servqual Model” in Kanakasingam, V. Sustainable Development – India, 2019.
- Sivesan, S. and Reeves, K. “Tourism, history, identity, and community resilience in the World Heritage City of Kandy, Sri Lanka”, in Cheer, J. and Lew, A. Tourism and Resilience: Transnational and Comparative Perspectives, New York: Routledge, 2017.
- Sivesan, S. (2017). The Development of Tourism in Northern Province – Sri Lanka: A Political and Economic Framework. In J. Veenus (ed.), Historical Monuments: History, Culture, Heritage and Beyond (pp 25 -33). India.
Presentation in National and International Conference
- Sivesan, S. (2025). Tracing the road to sustainable business development. 5th International Conference on Viksit Bharat 2047: Sustainable Business Development Strategies for Inclusive Growth (ICSBDSIG- 2025), Department of Corporate Secretaryship, School of Management, Alagappa University, India.
- Shameem, M. and Sivesan, S Revitalizing Tourism in Sri Lanka Post-COVID-19: A Qualitative Exploration of Marketing Strategies” was presented at the 6th International Research Conference organized by the Trincomalee campus Eastern University of Sri Lanka. (26th & 27Th September 2024).
- Shameem, M. and Sivesan, S “Golden Years in Paradise: Exploring Leisure Retirement Tourism in Sri Lanka” was presented at the 1st National Sustainable Tourism Conference (NSTC-2024) organized by the Department of Peradeniya, University of Peradeniya. (17th December 2024).
- Herath,P & Sivesan, S (2023) Animal welfare and Tourism Controversy on use of elephants in ceremonial Proceedings, Emerging Voices for Animals in Tourism Conference on March, 10 2023 – Japan.
- Sivesan, S & Madhushika G.H.P.H (2022) Developing sustainable marketing framework for World Heritage site in Sri Lanka, international Research Symposium, Biodiversity and Sustainable Tourism, jointly organized by Ministry of Environment and University of Colombo, Sri Lanka
- Shammem and Sivesan, S (2022). The impact of social media on the behavior of Sri Lankan Tourists international Research Symposium, Biodiversity and Sustainable Tourism, jointly organized by Ministry of Environment and University of Colombo, Sri Lanka
- Sivesan, S. (2019), Sustainable Tourism Development in Jaffna, Sri Lanka, 2nd International Conference Responsible Tourism Practices in India: Issues and Challenges, Department of Tourism Studies, School of Management, Pondichery University and Ministry of Tourism, Government of India, Pondichery, India
- Sivesan, S. (2018), Green marketing practices and customer satisfaction in hotel industry, 7th Annual International Research Conference on Enhancing Green Environment through Innovative Management Approach, South Eastern University – Sri Lanka.
- Sivesan.S (2018). Gains and Pains of Tourism in Northern Province – Sri Lanka. Presented at National Conference on opportunity and Challenges in Present Global Business Scenario, Adhiparasakthi Engineering College – Melmaruvathur , India.
- Sivesan.S (2018). Green Environmental Sustainability in Northern Province – Sri Lanka. Presented at National Conference on opportunity and Challenges in Present Global Business Scenario, Adhiparasakthi Engineering College – Melmaruvathur , India.
- Sivesan. S., and Hensman, G., H. (2017). Tourism and Economic Social Development in Jaffna District, 6th International Conference of Sabaragamuwa University of Sri Lanka on Flouring knowledge beyond contemporary Paradigms, Kandy, Sri Lanka.
- Sivesan, S., and Kajanthy, S. (2017). Determinants of customer Relationship Marketing in Commercial Banks with special Reference to Jaffna District, 6th International Conference of Sabaragamuwa University of Sri Lanka, on Flouring knowledge beyond contemporary Paradigms, Kandy , Sri Lanka
- Sivesan, S. (2012). Effective of Promotional Mix on Brand Equity: Mobile services providers. Presented at Annual Research Conference on Emerging Issues in Management and Finance, South Eastern University of Sri Lanka, Oluvil, Sri Lanka.
- Sivesan. S., Achchuthan, S., Manusuthan, Y., and Priyatharsan, T. (2012). Relationship Marketing and its Impact on Customer Loyalty; Moderating Effect of Personal Demographic Variable. Presented at Annual Research Conference on Emerging Issues in Management and Finance, South Eastern University of Sri Lanka, Oluvil, Sri Lanka.
- Sivesan, S.,Sivanenthira, S., Lajitha, S., Antonyraj, T. (2012). The impact of the Service quality on Customer Satisfaction: Annainaga and Cargils Super markets in Jaffna District, Annual Research Conference on Emerging Issues in Management and Finance, South Eastern University of Sri Lanka, Oluvil, Sri Lanka.
- Sivesan, S. (2011). The impact of customer relationship marketing on market performance a special reference to the Sri Lanka telecom – Jaffna branch. Presented at International Symposium, South Eastern University of Sri Lanka, Oluvil, Sri Lanka.
- Sivesan, S. (2011). The influence of personal demographic variable on conflict management styles: A study on Bank employees in Jaffna Peninsula. International Symposium, South Eastern University of Sri Lanka, Oluvil, Sri Lanka.
- Sivesan, S. (2011). An investigation of the factors impacting customers’ willingness to adopt internet banking in Sri Lanka. Presented at International conference on Modern Trends in innovative Management, Rajarata University of Sri Lanka, Mihintale, Sri Lanka.
- Sivesan, S. (2011). the impact of the service quality on customer satisfaction: A Case Study of Colombo Stock Exchange Sri Lanka. International Conference, University of Kalaniya – Sri Lanka, Kaleniya, Sri Lanka.
- Sivesan, S. (2011). Will China overtake USA at 2020. International conference on Modern Trends in Innovative Management, Rajarata University of Sri Lanka, Mihintale, Sri Lanka.
- Sivesan, S. (2011). An empirical study on Relationship Marketing and Customer Retention in telecommunication industry. Annual Research Conference, Vauvniya Campus of the University of Jaffna, Vauniya, Sri Lanka.
- Sivesan. S., & Velnampy. T. (2010). Impact of Role of Marketer’s Characteristics towards Quality of Service and Customer Satisfaction of HSBC Bank. Presented at International Conference Sabaragamuwa University of Sri Lanka.
- Sivesan. S., & Ratnam, E. (2010). Impact of marketer’s characteristics on quality of service with special reference in HSBC Bank. Eighteen Annual sessions, Jaffna Science Association, Sri Lank.
- Sivesan, S. (2010). Critically Analyze Relationship between the Quality of Service and Customer Satisfaction of HSBC Bank. Annual Research conference, University of Eastern, Sri Lank.
- Sivesan, S. (2010). The Impact of Customer Relationship Management (CRM) on Service Quality with special reference to the HSBC bank. Annual Research conference, University of Jaffna, Sri Lank.
- Sivesan, S., & Velnampy, T. (2008). Impact of Performance Appraisal and Job Satisfaction in HNB Assurance, Jaffna District. 7th Annual Sessions, Jaffna Science Association, Jaffna, Sri Lanka.
Full Research Papers in Conference Proceedings
- Sivesan, S. (2025), Tracing the road to sustainable business development. 5th International Conference on Viksit Bharat 2047: Sustainable Business Development Strategies for Inclusive Growth (ICSBDSIG- 2025), Department of Corporate Secretaryship, School of Management, Alagappa University, India.
- Sivesan, S. (2024). Reshaping Global Businesss Landscape through Digital Transformation. 4th Annual International Conference. DPU Dr. D.Y.Patill B.School, Pune – India.
- Sivesan, S. & Maran, K. (2017). Opportunities and challenges for employment in Tourism industry in the Northern Province – Sri Lanka. International Conference on Managing the Metamorphosis of Make in India in the Global era – Roadmap and Challenges Ahead (ICMIIGE – 17) . Department of Management Studies, Saveetha Engineering College, India.
- Sivesan, S. (2012). The Empirical Study of the Contribution of Promotional mix on Brand Equity: Mobile Service Providers, International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead, 1.
- Sivesan, S., & Velnampy, T. (2011). Impact of e- banking functionality on service quality in commercial banks, International Conference Proceeding on Competency Building strategies in business & Technology, 2, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S. (2011). Impact of the service quality on customer satisfaction; A case study of Colombo stock exchange, International Conference Proceeding on Competency Building strategies in business & Technology, 1, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S., & Karunanithy, M. (2011). Relationship Marketing and Customer Retention; A Case Study, International Conference Proceeding on Competency Building strategies in business & Technology, 1, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S. (2011). Impact of Customer Relationship Marketing on customer Retention; An Empirical Study Insurance Industry in Jaffna District Sri Lanka, International Conference Proceeding on Innovative Business & Technology Strategies for Developing Countries. 1, Putra International College, Malaysia.
Books Publication
- Sivesan.S, (2025). Socio –Economic Development in Ancient Tamil Literature. Tamil Research Studies Centre, India (In printing process).
- Sivesan,S, Anu Chandran, Reena, (2024) Tourism and Peace. University of Jaffna, and Pondicherry University, India, ISBN 978-624-93953 – 1 -2.
- Sivesan, S., (2024). Trade and Trade Practices in Sangam Literature, ISBN 978-81-96952-15-0.
- Sivesan, S., (2021). Sri Lankan Cultural Heritage Tourism, Sri Lanka Tourism Development. ISBN 12366890605.
- Sivesan, S., (2018). Gain and Pain of Tourism Development, Northern Province Tourism Bureau. ISBN 9786249508705.
- Sivesan, S., (2017). Tourism Studies- Part -01. Lanka Book Depot. ISBN 978- 955- 06345 – 08 – 12.
- Sivesan, S., (2011). Service Marketing – An Introduction. Chemamadu Poththakasalai. ISBN 978- 955 – 1857 – 92 – 9.
- Sivesan, S., (2011). Business Studies – Part -02. Lanka Book Depot. ISBN 978- 955- 0635 – 08 – 5.
Articles in News Papers and Journal
- Shameem,M. and Sivesan, S. Wanderlust and Wellness: The Psychological Dimensions of Travel. Ceylon Today, 21 July 2024. https://ceylontoday.lk/2024/07/20/wanderlust-and-wellness-the psychological-dimensions-of-travel/
- Shameem,M. and Sivesan, S. Arugam Bay: The Surfing Paradise of Sri Lanka. Daily News, 20 September 2024. https://www.dailynews.lk/2024/09/20/featured/633928/the-surfing-paradise-of-sri-lanka/#google_vignette
- Shameem,M., Sivesan, S. Gnanapala,A,. Unlocking the Potential of Wellness Tourism in Sri Lanka: A Path to Holistic Health and Sustainable Growth. Sunday Observer, 24 November 2024. https://www.sundayobserver.lk/2024/11/24/education/38357/unlocking-the-potential-of-wellness-tourism-in-sri-lanka/
- Sivesan, S. Reshaping Global Business Landscape through Digital Transformation. Sunday Observer, 04 August, 2024. https://www.sundayobserver.lk/2024/11/24/education/38352/digital-pathways-to-success/
- Shameem,M., Sivesan, S. and Ahamed, T,S,. Exploring the Role of Brand Journalism in Enhancing the Sri Lankan Tourism Industry’s Reputation and Consumer Engagement. Daily News, 25 November 2024. https://www.dailynews.lk/2024/12/23/featured/693100/storytelling-as-strategy/#google_vignette
- Sivesan, S., (2023). Role of Women in Tamil Heritage, published in Uthayan Newspaper on March 26, 2023.
- Sivesan, S., (2022). Business and Business Ethics from Ancient Tamil epoch to the Contemporary period, published in Kalaikathir daily newspaper on 27th May 2022.
- Sivesan, S., (2022). Series of Article on the Contemporary Sri Lankan Economic Crises, published in Uthayan Newspaper on 26th June 2022, 3rd and 10th of July 2022.
- Sivesan, S., (2020). The Coronavirus and its impact on economic sustainability in Sri Lanka, https://freemedia.lk/the-new-coronavirus-and-its-impact-on-economic-sustainability-in-sri-lanka/
- Sivesan, S., (2015). Tourism Development in Northern Province: – Gains and Pains, Valampuri News Paper, Jaffna, Sri Lanka.
- Sivesan, S., (2014). Investment Opportunities in North, Uthayan News Paper, Jaffna, Sri Lanka.
- Sivesan, S., (2013). E- commerce and its trends in Sri Lanka, Commerce Student Union, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2012). “The changes in tourism trends in Sri Lanka”, Commerce Student Union”, Faculty of Management Studies & Commerce, university of Jaffna, Sri Lanka.
- Sivesan, S., (2011). Application of Balance Score Card in Baking Sectors, Journal of Catalyst, Bank of Ceylon, – Sri Lanka.
- Sivesan, S., (2010). “Synopsis of modern marketing”, Commerce Union St.John’s College, Jaffna, Sri Lanka.
- Sivesan, S., (2010). Colombo Stock Exchange – A Review, Makudam Annual Publication, T/ Sri Shanmuga Hindu Ladies’ College – Trincomalee, Sri Lanka.
- Sivesan, S., (2009). Introduction to Green Marketing, Commerce Student Union, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2008). E- Marketing in Business, Maththiya Vaniham,Jaffna Central College, Jaffna, Sri Lanka.
- Sivesan, S., (2008). Pricing System in marketing, Annual Magazine, J/Kokkuvil Hindu College, Kokkuvil, Sri Lanka.
- Sivesan, S., (2008). E-Commerce in Modern Business, J/Holy Family Convent, Jaffna, Sri Lanka.
- Sivesan, S., (2008). Leadership, Virucham, Commerce Union, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2008). Application of Balanced Score Card in Banking Sectors, Samathalam, Provincial Cooperative Training Institute, Vavuniya, Sri Lanka.
Keynote Speech at International Conferences
- Delivered (2025), Circular economy and Branding. International Conference on Innovations in Architecture, Design, Business, Society, Language and Literature, School of Social Science, Vellore Institute of Technology – India
- Delivered (2025), Tracing the road to sustainable business development. 5th International Conference on Viksit Bharat 2047: Sustainable Business Development Strategies for Inclusive Growth (ICSBDSIG- 2025), Department of Corporate Secretaryship, School of Management, Alagappa University, India at March 10, 2025.
- Delivered (2025), Impact of Industry 5.0 on Business Development. Viksit Bharat 2047: Future of Business – Smart Technology and Industry 6.0, Department of Commerce and Commerce with Computer Applications, Vidhyaa Giri College of Arts and Science (Affiliated to Alagappa University), Karaikudi, India at March 11, 2025.
- Delivered (2025), Understanding the adaptation of Industry 6.0 Technologies in Improving Business Sustainability. 3rd International Conference on Recent Technology and Sustainable Business Development – 2025, organized by Dr.Zakir Husain College, Ilayangidi, India at March 12th 2025.
- Delivered (2024), “Reshaping Global Business Landscape through Digital Transformation”. 4th Annual International Conference, Organized by DPU Dr. D.Y.Patill B.School, Pune – India from April 3- 5, 2024.
- Delivered (2024), “The reflection of Traditional Business Practices of Tamils in Modern Business World: A Critical Analysis through Sangam Literature” Organized by The Department of Tamil Studies of Eastern University Sri Lanka organized an International Conference on Arts and Culture of Tamils with the Collaboration of University of Vavuniya, Sri Lanka, Pondicherry University, Anna University, and Vellore Institute of Technology Vellore India at Eastern University Sri Lanka on June 13, 2024.
- Delivered (2024), Leadership in the hospitality industry”. 3rd the MICE Regional Conference, organized by Sri Lanka Convention Bureau and Sir Lanka Institute of Tourism Hotel School at North Gate Hotel – Jaffna on November 26 & 27, 2024.
- Delivered (2024), “Technological Innovation on Tourism Sustainability”. 9th International Conference on Synergizing Sustainable Technologies Management Practices (STAMP – 2024), Organized by Bhikaji Cama Subharti College of Hotel Management, Swami Vivekanand Subharti University, Delhi in Collaboration with Food Safety and Drug Administration, Government of Uttar Pradesh on 7th & 8th December, 2024.
- Delivered (2022), First International Conference on Environmental Issues in Business and Road Map for Innovative solution (ICEIB- 2022), Department of Commerce, Government Arts College for Women Affiliated to mother Terasa Women’s University Kodiakanal, Tamil Nadu- India.
- Delivered (2022), Two Day International Conference on Contemporary Trends and Challenges in FINTECH Services in VUCA World, Department of Cooperative Secretaryship, School of Management, Alagappa University, Karaikudi, Tamil Nadu, India.
- Delivered (2022), One – Day Research colloquium (Virtual), School of Management Studies, Vels University, India.
- Delivered (2019), Emerging Challenges of Global Business and Road Map for Innovative Solutions, First International Conference Emerging Challenges of Global Business and Road Map for Innovative Solutions (ICGB -2019), PG & Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu, India.
Panelist Member/ Resource Person – International Conference
- Pannel member (2025). Human Resource Development in Sustainable Tourism, Organized by Department of Economics, University of Colombo, Sri Lanka at October 1, 2025.
- Pannel member (2025). Eco Tourism, Retirement Home, Recreational & Sport Facilities, Skills Development, organized by UBL, University of Jaffna in collaboration with Canadian Tamil Association at May 31, 2025.
- Pannel member (2024), Theory Vs Practice. 4rd the MICE Regional Conference, organized by Sri Lanka Convention Bureau and Sir Lanka Institute of Tourism Hotel School at North Gate Hotel – Jaffna on November 26 & 27, 2024
- Pannel member (2024), Opportunity and Challenge to develop the MICE industry in the Northern Province, Organized by Sri Lanka Convention Bureau in collaboration with the Northern Province Tourism Bureau at Thinnia 12 October 2022.
- Panel Member (2023) the Forum on Sustainable Development, Organized by University of St Andrews –UK, university of York – UK, Centre Children’s Happiness and Thinnai.
- Panel member (2022) Explore regional event opportunities MICE Training programme for the hoteliers in the Northern Province, Organized by Sri Lanka Convention Bureau incollaboration with the Northern Province Tourism Bureau at Thinnia 12 October 2022.
- Serve as a member of the Scientific Committee of the Inaugural International Conference in Marketing Management (2020). Organized by Sri Lanka Institute of Marketing – 2020.
- Resource person (2019). Community participation in responsible tourism ventures, International Conference on Responsible Tourism Practices in India: Issues & Challenges, Department of Tourism Studies, School of Management, and Pondicherry University, Puducherry, India.
- Resource person (2019). Destination Management, Market Intelligence, Competitiveness and Human Capital Development in Tourism, 5th International Tourism Research Conference, Department Economic, University of Colombo, Colombo, Sri Lanka.
Chairperson – Technical Session at International and National Conference
- Chairperson for Technical session – 1 (2023), 11th Annual International Research Conference – 2022, Faculty of Commerce and Management South Eastern University of Sri Lanka.
- Chairperson (2022), 4th Management Undergraduates’ Research session in collaboration with young Scientists forum (MURS – 2022), Faculty of Management Sabragamuwa University.
- Chairperson (2022), 4th Research Conference on Business Studies (RCBS) on “Business Readiness to the Pandemic: A Time for Paradigm Shift”. Track of “Marketing, Tourism, Business, Economic and Business Communication”, Faculty of Business Studies, University of Vauniya, Sri Lanka.
- Chairperson (2020), 10th International Online Conference on Impact of COVID – 19 on Local & Global Economy & Recovery Strategies, Sri Sairam Institute of Management Studies, Tamil Nadu – India
- Chairperson (2019), First International Conference Emerging Challenges of Global Business and Road Map for Innovative Solutions (ICGB -2019), PG & Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu, India.
- Chairperson (2019), 8th Annual International Research Conference (AIRC) on sustainability through Business, Humanities and Technologies, Faculty of Management Studies and Commerce, South Eastern University, Sri Lanka.
- Chairperson (2019), 4th Annual Research Conference (TRInCo2019) on sustainable entrepreneurship, Tricomalee Campus, Eastern University – Sri Lanka.
- Chairperson (2018), 7th Annual International Research Conference (AIRC – 2018) on Enhancing Green Environment through Innovative Management Approach, Faculty of Management Studies and Commerce, South Eastern University, Sri Lanka.
- Chairperson for Technical session – 2 (2017), 1st International Research Conference on Managing the Metamorphosis of Make in India in the Global Era – Roadmap and Challenges ahead (ICOMIIGE 17), Saveetha Engineering College, India.
- Chairperson for Technical session – 1 (2017), 1st International Research Conference on Managing the Metamorphosis of Make in India in the Global Era – Roadmap and Challenges ahead (ICOMIIGE 17), Saveetha Engineering College, India.
Research Paper Reviews (Selected)
- Content Providers’ Engagement with Merchants in Affiliate Marketing Program in Sri Lankan Travel and Tourism Industry, 17th International Research Conference Management and Finance – University of Colombo – Sri Lanka -2022.
- Nature of Homestay Entrepreneurs with Reference to Southern Coastal Area, Journal of Management and Tourism Research (JMIR) – 2022 – Faculty of Management, Uva Wellassa University, Sri Lanka.
- Knowledge about Retail Marketing Mix among Retail Handloom Marketers in Maruthamunai, Journal of Marketing Management – 2022, Faculty of Management and Commerce, South Eastern University of Sri Lanka.
- Impact of COVID – 19 in Tourism Industry of Sri Lanka – A View, Research Conference on Business Studies (RCBS – 2022), Faculty of Business Studies, Vavuniya University of Jaffna – Sri Lanka.
- Potential to promote a Ayurvedic Tourism COVID – 19 Pandemic in Western Province, Research Conference on Business Studies (RCBS – 2022), Faculty of Business Studies, Vavuniya University of Jaffna – Sri Lanka.
- Does Social Media Advertising Enhance Consumers’ Purchase Intention? Research Conference on Business Studies (RCBS – 2020), Faculty of Business Studies, Vavuniya Campus of the University of Jaffna – Sri Lanka.
- Shortest route for the most important tourist places in Sri Lanka. 27th Annual session, Jaffna Science Association – 2020.
- Green consumer values: Consumer’s lifestyle towards eco-friendly products and purchase intention in the fast moving consumer goods (FMCG) sector. Research Conference on Business Studies (RCBS – 2020), Faculty of Business Studies, Vavuniya Campus of the University of Jaffna – Sri Lanka.
- Factors Affecting on Tourist Homestay in Kandy Sri Lanka. Journal of Business Studies – 2020, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka.
- Re-examining the value of UK University Business Studies Courses for post-graduation Nepalese graduates returning to Nepal, Journal of Education and Research -2020, Kathmandu University School of Education, Nepal.
- Role of Services Quality Dimension and Customers’ Demographics in Predicting Customer Satisfaction in Internet Banking, Mentor, Journal of Business Studies – 2019, Eastern University – Sri Lanka.
- Wow Feeling Effect on Repeat Visit Intention with Special Reference to Five Stars Hotel in Down South, 5th Internal Conference on Contemporary Management (ICCM)- 2019, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Service Quality and Customer Satisfaction in Banking Sector, Research Conference on Business Studies (RCBS – 2018) – 2018, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna – Sri Lanka.
- Are the Corporate Social Responsibility Practices in Northern Province Organizations Adequate? Managers’ Perspectives, Jaffna University International Research Conference (JUICe -2018) – 2018, University of Jaffna – Sri Lanka.
- Forecasting Tourist Arrivals: Time Series Approach Jaffna University International Research Conference (JUICe -2018) – 2018, University of Jaffna – Sri Lanka.
- Impact of advertising on consumer purchase decision with reference to Shri Harini Media Ltd, Chennai, 4th Internal Conference on Contemporary Management (ICCM) – 2018, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Marketing Strategies and Customer Satisfaction: A Study with Reference to Auto Component Vendors in Chennai, 4th Internal Conference on Contemporary Management (ICCM – 2017), Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Impact of the quality of Non – Clinical Services on Patient’s Satisfaction: A Study of Colombo South Teaching Hospital, Sri Lanka, 4th Internal Conference on Contemporary Management (ICCM) -2017, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Identification of Potential to Develop spiritual Tourism in Sri Lanka: with Special Reference to Badualla District, 4th Internal Conference on Contemporary Management (ICCM) – 2017, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Vegetable Market and Brokers in Jaffna District, 4th Internal Conference on Contemporary Management (ICCM) – 2017, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Examination of Postwar Tourism in Northern Province – Sri Lanka – 2017, 4th Internal Conference on Contemporary Management (ICCM), Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Interest rate and Its Impact on Economic Sustainability, 4th Internal Conference on Contemporary Management (ICCM)- 2017, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Assessing the skills Demand for the hospitality Industry in the Northern and the Eastern in Sri Lanka, 4th Internal Conference on Contemporary Management (ICCM)-2017, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Understanding the Initial Career Decision of Hospitality Management Graduates in Sri Lanka – 2016, 4th Internal Conference on Contemporary Management (ICCM), Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Customer Satisfaction through Market Orientation: Empirical Investigation of the three Market Oriented Components, 4th Internal Conference on Contemporary Management (ICCM) – 2016, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- A Sustainable Approach for Improving Religious Tourism in Jaffna District, 1st Internal Conference on Contemporary Management (ICCM) – 2014, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Tourism Competitiveness: A Cluster Based Approach for the Sri Lanka, 1st Internal Conference on Contemporary Management (ICCM) – 2014, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- The Possibilities of Cultural Tourism to Construct Peace: Cease Study in Kataragama Division, Monaragala District, Sri Lanka, 1st Internal Conference on Contemporary Management (ICCM) – 2014, Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka.
- Impact of Promotional Mix and Firm Performance in banking industry in South India, South Asian Academic Research Journals – 2014, Haryana-India.
Awards & Grants
Awards
- Global Hospitality & Tourism Leadership Award – 2024, Bhikaji Cama Subharti College of Hotel Management, Delhi – India.
- International Postgraduate Research Scholarship (IPRS) – Australia.
- Federation University Australia Postgraduate Research Scholarship (FedUniPRS-Stipend).
- Best Research Paper Award in the international conference – India 2011 “Relationship Marketing and Customer Retention.
- Best Research Paper Award in the international conference – India 2011 “e- Banking Functionality on Service Quality in Commercial Banks”.
- Best Student Award in Fourth Examination in Marketing, University of Jaffna – 2005.
Research Grants
- University Research Grant – 2018 (URC Reference No. URG/2018/DMCSCE/28), Research Project: The factor influencing on tourism policy formation of the Northern Province, (LKR 310,300.00).
- Youth Research Fellowship -2018, Co-creating Alternative Narratives; Mobilising Youth for Social Change, Centre for Poverty Analysis – Sri Lanka (LKR, 150,000, with Grace. H.Hensman)
Activities
Project and Consultancy Experiences
- Consultant – Industrial Policy Development and Strategy Plan for the MSMEs – 2023 – 2024 in the Northern Province – the Department of Industry – May 09, to August 09, 2023.
- Consultant – Preparing Master Plan for Northern Province Tourism Development – Tourism Bureau Northern Province – August 20, 2022 – January 31, 2023.
- Consultant – Preparation of Integrated Rapid Development Plan (IRDP) for Northern Province – 2023.
- Member of technical committee for Rubber, Plastic, Boat building and Automobile Component Research Presentation and Networking Forum -2023 under the programme A path for Commercialization of Research Findings & Innovations with the collaboration of academia, public and private sector, organized by ministry of industries.
- Resource Person – Capacity Building of Tour Operators, GIZ – Sri Lanka- March 01, – May 01 – 2023.
- Consultant – Setting up Business Development Unit (05 Cooperative) at Co–operative Societies in Northern Province (ILO – Project) – June 01 – December 31-2022.
- Consultant – Micro Skills Business Development – Cooperative Society – Northern Province, Jaffna, 2021.
- Strategic Advisor- Developing Marketing Strategy for Empowering Wellness Tourism during the Post COVID -19 Pandemic era in Sri Lanka, funded by Sen Wellness Sanctuary – 2021
- Strategic Advisor – Survey on Need Assessment of the Hospitality Industry in Jaffna and Vauniya District, Funded by World University Service of Canada – March 01, – May 31, 2018.
- Consultant – Skills Development Program in the Tourism and Hospitality Industry – Central, Eastern and Northern Province – January 01, – March 31, 2018.
- Consultant – The Five Years Strategic Plan – 2017 -2022 for the Tourism Sector in Kilinochchi – UNDP. March 01 – August 01, 2017.
- Consultant – The Five Years Strategic Plan – 2017 -2022 for the Tourism Sector in Mulaitivu – UNDP. March 01 – August 01, 2017.
- Consultant – The Five Years Strategic Plan – 2017 -2022 in Jaffa District, UNDP. January 01 – April 01, 2017.
- Consultant – The Tourism Sector of the Northern Provincial Government, Chief Minister’s Ministry Northern Provincial Council, April 01, 2017 – November 30, 2019.
Member of Projects Team
- Youth Research Fellowship -2018, Co-creating Alternative Narratives; Mobilising Youth for Social Change, Centre for Poverty Analysis – Sri Lanka, 2020
- Sustainable Tourism Development in Asian Pacific Region under AHA conference, sponsored by Monash University Australia and Collaborative Research Centre in Australian History (CRCAH) -2016.
- Market Survey on Dairy Products in Jaffna District: an Empirical Study, sponsored by Land “O” Lakes- 2011.
- Survey on Vocational Training for Skilled Laborers sponsored by WUSC- 2010.
Board of Member in Government Institutions
- Member of Technical Committee on Commercialization of Inventions and Innovations on product and process developments for plastic, Rubber and Fiber based industries networking Forum – 2023 organized by Ministry of Industry.
- Member of Board of Management of Cooperative Society – Northern Province – Sri Lanka 1/1/2022 – Present
- Member of Project Appraisal Committee, Tourism Bureau Northern Province, Northern Province – Sri Lanka, 2019
- Member of Board of Management of Northern Provincial Tourism Bureau – 2018 – present.
- Member of the Technical Evaluation Committee for Procurement of Invitation for Expression of Interest for the Production of Video Film on Tourism Promotion in the Northern Province, Chief Minister’s Ministry Northern Provincial Council, 2018.
- Member of the Investment Policy Making for Northern Province, Chief Minister’s Ministry Northern Provincial Council, 2018.
- Chairman for the Technical Evaluation Committee for the Research Works Related to Tourism, Chief Minister’s Ministry Northern Provincial Council, 2018.
Workshop – Participation
Training Programmes for Trainers
- For the Open Development Training Trainers Workshop in Sri Lanka conducted by the World Bank, June – 2013.
- Two – Day workshop on training career guidance Advisors in Universities, organized by the standing committee on career guidance & student welfare in Universities of the University Grants Commission in collaboration with the High Education for Twenty – First Century (HETC) Project and EDEX Career Services, September 25th and 26th in 2013 in The Hotel Janaki, Colombo 05.
- Technology and Innovation Support Center (TISC) Training Seminar on Developing the TISC Project and Innovation Support Through Access to Technological Knowledge, conducted by the World Intellectual Property Organization and the National Intellectual Property Office (NIPO) of Sri Lanka, September, 4, 2013.
- Training on Learning Management System for Academic Staff of Universities, organized information and communication technology Centre University of Kelaniya, December 2013.
- Workshop on Research Methodology and Computer Applications, organized by Faculty of Management Studies and Commerce – University of Jaffna, 30th and 31st October 2013.
- Social Harmony and Conflict Resolution Training of Trainers Course conducted by The Institute for the study of Human Rights at Columbia University in the City of New York, – 15 – 17th June – 2012.
- Application of SPSS on Marketing Research conducted by Knowledge Centre, University of Kelaniya, Sri Lanka, 2011.
- Econometric Modelling Using E –Views software conducted by Central Bank of Sri Lanka Centre for Banking Studies – 2011.
Workshop – Participation
- Tourism Research Symposium Emerging Themes in Tourism Research, 18/March/2016, in Monash Melbourne.
- After the Carlton inn: Heritage protection in a development Boom, 17/ November/ 2016, in RMIT Centre for Urban Research, RMIT University – Melbourne.
- The threat of terrorism at major events in Melbourne, 21/ November/ 2016 in William Angliss Institute – Melbourne.
- Spiritual Tourism workshop, 20/ November/2015 in Monash Melbourne.
- Seminar – Perspectives on the Indian Construction, contractor, from colonial Railways to contemporary Satire, 21/April /2015 in SMB campus, Federation University – Ballarat.
- ANZAM – midyear Doctoral workshop, organized by the Australian and New Zealand Academy of Management (ANZAM) July- 19 – 20 2014 in RMIT in Melbourne.
- The Economics of World Heritage: Exploring the business case and cultural significance of a World Heritage Bid for the Central Goldfield – 23 – 24/ October /2014 in Fryestown School, 5 Camp Street.
- Participate imagine innovate – Revitalizing historic cities – 2nd International Symposium on UNESCO’s recommendation on the historic Urban Landscape, 20 – 21/ February / 2015 in Ballarat Mechanics’ Institute – Ballarat
- Workshop on Industrial Training, organized by Faculty of Management Studies and Commerce – University of Jaffna, 21th and 22nd October 2013.
- Peace and Cross – Cultural Education conducted by Faculty of Graduate Studies, University of Colombo, Weeramanty International Centre for Peace Education & Research, and South Asian Institute, University of Heidelberg.