Prof.Sivesan Sivanandamoorthy
B.Com (Hons), M.Com(Kelaniya), PhD(Aus)
Professor in Marketing
0772644065
sivesans@univ.jfn.ac.lk
Research Interests:
Marketing, Consumer Psychology, Tourism, Cultural heritage tourism, Sustainable tourism, Sustainable Development, Community development & Rural Development
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Academic Qualification
- Ph.D in Tourism (Federation University, Australia) – 2017.
- M.Com in Marketing (University of Kelaniya, Sri Lanka) – 2012.
- B.Com special in Marketing (University of Jaffna, Sri Lanka) – 2006.
Postgraduate supervision
Degree of Doctor of Philosophy (PhD)
- Shameem, ALMA, “Key Determinants of Buying Behavior of Farmers towards Agro-Based Products in Sri Lanka”, Reading for PhD in Management, University of Jaffna, June .2021 – June 2024.
Master of Business Administration (MBA)
- S.Suganthini Sustainable practices in small – scale construction companies: A Post – COVID – 19 Case study in the Northern Province; Degree awarded in 2023.
- N.Pathmaseelan, “Role of Local Governance on Tourism Development in Northern Province”, Degree Awarded in 2020.
- T. Abira. T.’ “Challenges and Opportunities for sustainable marketing of Organic Products in Jaffna District”, Degree awarded in 2020.
- P. Shayanthan, Customer Relationship Marketing and Customer Value Creation in Commercial Bank of Ceylon Plc, in Jaffna Peninsula, Degree Awarded in 2018.
Master of Science
- K.Sayanthan, “An investigation of the role of community-based agro-tourism in rural livelihood development in Northern Province – Sri Lanka, Reading for MSc in Tourism and Hospitality Management, University of Colombo, 2021.
- S.Vasantharajah, “Key determinants of religious tourists’ satisfaction in Jaffna district, Reading for MSc in Tourism and Hospitality Management, University of Colombo, 2021.
Resource Person
- Resource person for a one day – Workshop on the Development Strategies uplift Siddha Medicine (Indigenous Medicine) in the Eastern Province, organized by Eastern University of Sri Lanka, April 04, 2024.
- Resource person for discussion on Industrial policy and strategy and five years strategy plan for industrial development in the Northern Province, organized by the Department of Industries, April 19, 2024.
- Guest lecture on Resetting Tourism via Refreshing Marketing, organized by Department of Tourism Studies, Pondicherry University – India on April 02, 2024.
- Guest lecture on developing marketing strategy for SMEs in Digital era, Organized by by Dr.D.Y.Patil B- School, Pune in India, on April 04, 2024.
- Resource person for one day workshop on “sustainable marketing framework for events for hoteliers and students of higher educational institutions, organized by Sri Lanka Convention Bureau in Thinnai on October 04, 2023.
- Resource person for one seminar on “drafting strategic plan for regional development for government employees, organized by Department of Industries, August 16, 2023.
- Resource person for workshop on developing marketing strategies for exporter, organized by Department of Industries, December and HNB 01, 2023.
- Serve as a resource person for curriculum drafting workshop for Bachelor of Science on Sustainable Development.
- Resource Person for twodays workshops for tour guide, organized by GIZ – Vocational Training in SriLanka May 20 & 21, 2023.
- Resource person for five days workshop for Industrial Policy development and Strategy plan development – next 10 years organized by Department of Industry from May 09 to May 16, 2023.
- Resource person for one day workshop for pre – school teachers, organized by Kids Park –Preschool on April 21, – 2023.
- Resource person for the International e- symposia at PSGR Krishnammal College for Women – Coimbatore, India on March, 07 – 2023.
- Resource person for one day workshop for tourist guide by Gnanam Education trust on April 27th2022.
- Resource Person for three days workshops for tourism and hospitality service providers by Ministry of tourism development, Sri Lanka- January, 2022.
- Resource Person for International lecturer on sustainable marketing; Myth or Reality in the Contemporary Business World, Sai Ram Institute of Management Studies, Sai Ram Engineering College, India – May, 2022.
- Resource Person on the subject BBM -3203 Consumer Behaviour for the third year of the second semester of the BBM degree programme of the Faculty of Management Studies and Commerce from 05.04.2021 to 12.09.2021.
- Resource Person for TOT Training Programme – ILO SURAR Project – 22.07.2021 to 24 .07.2021.
- Resource Person for three days Capacity Building workshop for Cooperative Development Officers (CDOs) on the search for a market for your business, idea formulation and business skills development seminar conducted by Department of cooperative – Northern Province – Sri Lanka- July, 2021.
- Resource Person for three days workshops for tourist guides on exploring digital tourism culture, conducted by Northern Province Tourism Bureau, Sri Lanka- March, 2021.
- Resource Person for a seminar on promotional strategies for tourism activities in Northern Province conducted by International Knowledge Pool – Jaffna – Sri Lanka- February, 2021.
- Resource Person for a seminar on the opportunities and threats for development of the Wellness Industry in Sri Lanka for the Spa Operators in Sri Lanka conducted by Sri Lanka Wellness Tourism Association (SLWTA) – August, 202O.
- Resource Person in the International Management Development Programme “ Motivation” at Sri Subramaniyaswamy Government Arts College – Tiruttani -631209 – India – 28th of December 2017.
- Guest Lecturers for MBA students on “Services Marketing Strategies” at Dhaanish Ahmed College of Engineering, Dhaanish Nagar, Padappai – Chennai 601301 – India,- 26th of December 2017.
- Guest Lecturers for MBA students on “Business and Social Responsible Business”, at S. A. Engineering College, Poonamallee, Chennai 600077 – India, – 23rd of December – 2017.
- Guest Lecturers for MBA students on “Public Relation Management” at Tagor Engineering College, Rathinamangalam, Melakattalyur, Chennai 127- India, 22nd of December -2017.
- Guest Lecturers for MBA students on “Challenges for Sustainable Tourism Development”, in Sai Ram Institute of Management Studies Chennai 44 – India, 21st of December – 2017.
- Destination development and Heritage management, organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in the informal sector of Tourism Industry, at Jaffna Public Library – 12th of November – 2017.
- Entrepreneurship and Enterprising in Tourism and Hospitality, Organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in the informal sector of Tourism Industry, at Jaffna Public Library – 12th of November – 2017.
- Tourism Development in Sri Lanka and Global Tourism and Future trends, Organized by Northern Province Council, Provincial Seminar Under Capacity Enhancement Programme on Tourism Development for Service Providers in the informal sector of Tourism Industry, at Jaffna Public Library – 05th of November – 2017.
- Sustainable Tourism Development in Northern Province, Organized by Northern Province Council, Provincial Seminar to Mark World Tourism Day – 2017 at Jaffna Public Library – 25th of September – 2017( Guest Speech).
- Tamil Cultural Heritage: A Critical Analysis Organized by J/Sri Somaskanda College 10th of September 2017 (Memorial Speech).
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Kilinochchi 25th of October – 2017.
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Kilinochchi 15th of October – 2017.
- How to write research papers reviewing journal articles, organized by Staff Development Centre, Trincomalee Campus – Eastern University, Sri Lanka, 28th of August 2017.
- Opportunity for Tourism Development in Jaffna District, Organized by Divisional Secretariat Office – 21st of July .2017.
- Career Guidance work for Ilavalai St Henry’s College organized by Valikaaddy, at 23.05.2017.
- Strategies for Tourism Development, Organized by Divisional Secretariat Office – Jaffna 26th of April – 2017.
- Career Guidance work for School levers in Kilinochchi, organized by Valikaaddy, on 14.03.2017.
- Career Guidance work for School levers in Jaffna, organized by Valikaaddy, at 10.03.2017.
- Sustainable Tourism Development in Kandy, Organized by Central Provincial Council 24th February 2017.
- Tourism Development in Northern Province: Gain and Pain, Organized by the Northern Provincial Council and Sri Lanka Tourism Development Authority –Sri Lanka, 2015.
- Business Innovation and Creativity in Northern Sri Lanka, Organized by the Faculty of management Studies & Commerce –University of Jaffna, and the UNDP, Mullaitivu, Kilinochchi Thunukkai – Sri Lanka, 2012.
- Women Empowerment Organized by the UNDP, Mullaitivu, Kilinochchi Thunukkai – Sri Lanka, 2013.
- Building Public Relation with the community, organized by Divisional Secretariat, Valikama East – Kopay- Sri Lanka, 2012.
- Workshop on Industrial Training, organized by the faculty of Management studies and Commerce – Sri Lanka, 23rd of October, 2012.
- The Business Plan Writing – A/L students, Organized by St.John’s College, Jaffna – Sri Lanka, 2012.
- The Business Plan Writing and Marketing –Teachers (Business studies), Organized by the Divisional Education Office –Uduvil, – Jaffna- Sri Lanka, 2012.
- The Investigating Customer Satisfaction in Banking Sectors, Organized by Bank of Ceylon- Regional office, Jaffna- Sri Lanka, 2012.
- The Developing Customer Loyalty, Organized by Regional office, Jaffna- Sri Lanka, 2011.
- The Building Positive Attitude among the Postal Employees in the Postal Department, Organized by Regional office, Jaffna- Sri Lanka, 2011.
- Leadership and Personality Development – Principals and Vice- Principals, Organized by the Divisional Education Office –Uduvil, – Jaffna- Sri Lanka, 2009.
- Promoting the Leadership Quality-Samurthi Bank Managers, Organized by Divisional Secretariat- Nallur DS office, Jaffna- Sri Lanka, 2008.
- Internal customer relationship in post office, Organized by Regional office, Jaffna- Sri Lanka, 2007.
Institutional Development
- Draft the curriculum for Sri Lankan History and Heritage tourism
- Developed Curriculum for Diploma in Tourism and Hospitality Management, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka – 2023.
- Developed Syllabi for MBA 21033 Managing Sustainability for Master of Business Administration, Faulty of Management Studies and Commerce, University of Jaffna 2023
- Developed Curriculum for Tourism and Hospitality Management, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka – 2021.
- Contributor as a consultant in curriculum development for Tourism and Leisure Management, Faculty of Business Studies, University of Vavuniya, Sri Lanka, 2021- 2022.
- Contributor to finalizing detail Syllabi for BBAM 1123: Business Environment, BBAM 2212: Business Law, BBAM 3313: Service Marketing, BBAM 3223: Marketing Communication and BBAM4152: Hotel and Heritage Marketing for Bachelor of Business Administration specialization of Marketing, University of Jaffna – Sri Lanka
- Contributor in introducing a new degree programme Bachelor of Business Administration specialization in Tourism and Hospitality Management – 2014
- Developed the degree programme – Tourism and Leisure Management of Department of Business and Management Studies, Faculty of Communication and Business Studies, Trincomalee Campus.
- Developed Syllabi for MBA (E) 2I2l Hospitality Management for Master of Business Administration, Faulty of Management Studies and Commerce, University of Jaffna.
- Developed curriculum for Bachelor of Commerce with specialization of Accounting and Finance and Business Technology Management along with Prof K.Thevrajah Head/ Commerce – 2013.
- Contributor in introducing Social Harmony for Bachelor of Business Administration in 2012 along with other two members of Faculty of Management Studies and Commerce, University of Jaffna.
- Developed syllabi for DMKG – 1344: Global Marketing, DMKG 1341: Sales Management, DMKG 1243: Marketing Services for Diploma in Marketing – 2011.
Keynote Speech – International Conference
- Delivered (2024), 4th Annual International Conference on Reshaping Global Business Landscape through Digital Transformation, organized by Dr.D.Y.Patil B- School, Pune in India in collaboration with EMAA Business School, Moroccor; The Centre of Economic Diplomacy, Croatia, Europe: Dr. Soetomo University, Indonesia: Boston International College, Nepal: Jansons School of Business, Coimbatore, India: Association of Indian Management Schools, India; and Centre for Education Growth & Research, India.
- Delivered (2023), First International Conference on Sustainable Business Development, Department of Commerce, Auxilium College (Autonomous), Vellore, Tamil Nadu, India.
- Delivered (2019), Developing Professionals Ethics of Tour Guides on Felicitation Ceremony – Yarl Explorers – A six month training programme of grooming the community tour guides of the North, organized by Jwitin Hotel and Northern Province Tourism Bureau, July 12, 2023.
- Delivered (2022), First International Conference on Environmental Issues in Business and Road Map for Innovative solution (ICEIB- 2022), Department of Commerce, Government Arts College for Women Affiliated to mother Terasa Women’s University Kodiakanal, Tamil Nadu- India.
- Delivered (2022), Two Day International Conference on Contemporary Trends and Challenges in FINTECH Services in VUCA World, Department of Cooperative Secretaryship, School of Management, Alagappa University, Karaikudi, Tamil Nadu, India.
- Delivered (2022), One–Day Research colloquium (Virtual), School of Management Studies, Vels University, India.
- Delivered (2019), Emerging Challenges of Global Business and Road Map for Innovative Solutions, First International Conference Emerging Challenges of Global Business and Road Map for Innovative Solutions (ICGB -2019), PG & Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu, India.
Memorial Speech
- Delivered Dr. Arunasalam Somasundarampillai Memorial Lecture – 2023 on Culturally Formed Trade and Trade Practices of Tamils: A Study Based on Sangam Literature.
Pannell Member/ Resource Person – International Conference
- Serve as a Chair person (2023) the interactive and networking session with Senior Prof.Ranjith Dissanayake on Rubber, Plastic, Fiber Based Industry Related Research Presentation and Networking Forum – 2023 Organized by Ministry of Industries with Collaboration of Ministry of Education, Universities, and Research Institutions.
- Serve as a panel member (2023) Explore regional event opportunities MICE Training programme for the hoteliers in the Northern Province, Organized by Sri Lanka Convention Bureau incollaboration with the Northern Province Tourism Bureau at Thinnia 04 October 2023.
- Serve as a panel member the forum on Sustainable development was organized by University of St Andrews – UK, University of York -UK, Center Children’s Happiness and Thinnai, on March 02, 2023.
- Serve as a panel member (2022) Explore regional event opportunities MICE Training programme for the hoteliers inthe Northern Province, Organized by Sri Lanka Convention Bureau incollaboration with the Northern Province Tourism Bureau at Thinnia 12 October 2022.
- Serve as a member of the Scientific Committee of the Inaugural International Conference in Marketing Management (2020). Organized by Sri Lanka Institute of Marketing – 2020.
- Serve as a resource person (2019). Community participation in responsible tourism ventures, International Conference on Responsible Tourism Practices in India: Issues & Challenges, Department of Tourism Studies, School of Management, and Pondicherry University, Puducherry, India.
- Serve as a resource person (2019). Destination Management, Market Intelligence, Competitiveness and Human Capital Development in Tourism, 5th International Tourism Research Conference, Department Economic, University of Colombo, Sri Lanka.
Chairperson – Technical Session at International Conference
- Serve as a Chair person (2024) 1st Global Sustainable Tourism Research Conference on Harnessing the untapped potential for inclusive sustainable tourism by Sustainable Tourism Unit, Faculty of Arts, University of Colombo.
- Serve as a Chairperson for Technical session – 1 (2023), 11th Annual International Research Conference, 2022 Faculty of Commerce and Management South Eastern University of Sri Lanka.
- Serve as a Chairperson (2022), 4th Management Undergraduates’ Research session in collaboration with young Scientists forum (MURS – 2022) Faculty of Management Sabragamuwa University.
- Serve as a Chairperson (2022), 4th Research Conference on Business Studies (RCBS) on “Business Readiness to the Pandemic: A Time for Paradigm Shift”. Track of “Marketing, Tourism, Business, Economic and Business Communication”, Faculty of Business Studies, University of Vauniya, Sri Lanka.
- Serve as a Chairperson (2020), 10 International Online Conference on Impact of COVID – 19 on Local & Global Economy & Recovery Strategies, Sri Sairam Institute of Management Studies, Tamil Nadu – India.
- Serve as a Chairperson (2019), First International Conference Emerging Challenges of Global Business and Road Map for Innovative Solutions (ICGB -2019), PG & Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu, India.
- Serve as a Chairperson (2019), 8th Annual International Research Conference (AIRC) on sustainability through Business, Humanities and Technologies, Faculty of Management Studies and Commerce, South Eastern University, Sri Lanka.
- Serve as a Chairperson (2019), 4th Annual Research Conference (TRInCo2019) on sustainable entrepreneurship, Tricomalee Campus, Eastern University – Sri Lanka.
- Serve as a Chairperson (2018), 7th Annual International Research Conference (AIRC – 2018) on Enhancing Green Environment through Innovative Management Approach, Faculty of Management Studies and Commerce, South Eastern University, Sri Lanka.
- Serve as a Chairperson for Technical session – 2 (2017), 1st International Research Conference on Managing the Metamorphosis of Make in India in the Global Era – Roadmap and Challenges ahead (ICOMIIGE 17), Saveetha Engineering College, India.
- Serve as a Chairperson for Technical session – 1 (2017), 1st International Research Conference on Managing the Metamorphosis of Make in India in the Global Era – Roadmap and Challenges ahead (ICOMIIGE 17), Saveetha Engineering College, India.
Consultancy Experience
- 09/May, 2023. Appointed as consultant for Industrial policy development and Strategy plan developing for 10 years for Northern Province, Organized by the Department of Industry
- 09/2022: Appointed as consultant for Preparing Master Plan for Northern Province Tourism development.
- 06/2022: Appointed as consultant for setting up Business Development Unit (05 Cooperative) at Co–operative Societies in Northern Province (ILO – Project).
- Micro skills Business Development – Cooperative Society – Northern Province, Jaffna, 2021.
- Contribute as Consultant Skills Development Program in the Tourism and Hospitality Industry – Central, Eastern and Northern Province – 18 and 19.
- Developed the five years strategic plan for tourism development in Kilinochchi -2017
- Developed the five years strategic plan for tourism development in Mulaitivu -2017
- Developed the Five years Strategic Plan for Tourism Development in Jaffa District, The Five years Strategic Plan for Tourism Development in Jaffa District, sponsored by Jaffna District Secretariat office- 2017.
- Sustainable tourism Development in Asian Pacific Region, sponsored by Monash University Australia (one of the members of team), 2016.
- Market Survey on Dairy Products in Jaffna District: an Empirical Study, sponsored by Land “O” Lakes (one of the members of team), 2011.
- Survey on Vocational Training for Skilled Laborers sponsored by WUSC (one of the members of team) – 2010.
National Contribution
- Serve as a member of developing the institution for Sri Lanka History at National Level, formed by UGC – 2023
- Member of Technical Committee on commercialization of inventions and innovations on product and process developments for plastic, Rubber and Fiber based industries networking Forum – 2023 organized by Ministry of Industry
- Member of Tourism and Hospitality Bench marking committee – University Grand Commission – 2022 – 2023
- Serve as a member of consultancy team for drafting curriculum national briefing 05 day workshop programme on Grass root tourism stakeholders capacity building, funded and organized by Ministry of Tourism – Sri Lanka.
- 01/ 2022: Served as Direct Board Member Cooperative Society – Northern Province
- 02/2020 to up to now : Served as Member of the Board of Management of Northern Provincial Tourism Bureau – Sri Lanka
- 02/2021: Served as Consultant for Micro Skills Business Development – Cooperative Society – Northern Province – Jaffna (ILO – Project has been completed).
- 02/2020: Served as member of the Board of Management of Northern Provincial Tourism Bureau – Sri Lanka
- 01/2019: Served as a one of member of Project Appraisal Committee, Tourism Bureau Northern Province, Northern Province – Sri Lanka.
- 08/2018: Served as a member of the Technical Evaluation Committee for Procurement of Invitation for expression of Interest for the production of video film on Tourism Promotion in the Northern Province, Chief Minister’s Ministry Northern Provincial Council.
- 5/2018: Served as a member of the Investment Policy Making for Northern Province, Chief Minister’s Ministry Northern Provincial Council.
- 09/2018: Served as chairman for the technical evaluation Committee for the research works related to Tourism, Chief Minister’s Ministry Northern Provincial Council.
- 06/2018: Served as a one of Board of Directors of Northern Tourism Bureau – Northern Province – Sri Lanka.
- 04/2017 – 11/ 2019: Consultant for Tourism Sector of the Northern Provincial Government, Chief Minister’s Ministry Northern Provincial Council.
Teaching
Undergraduate Teaching
- MKG 1121 – Business Environment
- MKG2231: Business Law
- MKG 3133 – Service Marketing
- MKG 3135( E) – Public Relations
- MKG 3231 – Research Methodology in Marketing
- MKG 3234 – Marketing Communication
- BBAM 1233 – Business Environment
- BBAM 3313: Service Marketing
- BBM: 3223: Marketing communication
- BBAM 3213- Research Methodology
- BCOM BTM E 41062: Supply Chain Management
- BBAT – 12052 Tourism and Hospitality Management
- BBAT – 22012 Event Management
- COM.4135 Marketing of Service
- BBAT 21013 Events Management
- BBAM 31062 – Entrepreneurial Marketing
Inter-Faculty Teaching
- MC 9150 Sustainable Development
- MC9060 Rural Economic Development and Technology
- CST203BC2: Food Marketing and Business Economics
- ACTC 21023 Tourism Planning and Development
- AAYC 41073 Hotel Management
- AMKG 22063 Sri Lankan Business Environments
- MAR 3123 – Service Marketing (Vavuniya Campus of University of Jaffna 28.06 .2021 to 03.09.2021).
- CST 203BC2 – Food Marketing and Business Economics – Faculty of Technology – University of Jaffna 24.03.2021 to 10.09.2021.
- CTCH 41043: Cultural Heritage Marketing (Faculty of Arts – 2023/2024)
- CTCH 41043: Politic and Tourism (Faculty of Arts – 2023/2024)
Postgraduate Teaching
- MBA (E) 212l – Hospitality Management (University of Jaffna – Sri Lanka)
- MBA Marketing Management (University of Jaffna – Sri Lanka)
- MBA ESBM 2131 – Entrepreneurship and small business (Open University – Sri Lanka)
- DTEHM C503: Hotel & Resort Operations and Consumer Service Development (University of Colombo)
- MHM 10403: Operations Management and Marketing in Health Organizations (University of Jaffna).
Visiting Lecturer
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 2022.
- MAR 3123 – Service Marketing, University of Vavuniya – Sri Lanka in 2022.
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 2021.
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 22nd August 2012 to 30th of February 2018.
- MAN 3228 Evaluating and Managing International Marketing Programs, High National Diploma in Marketing (HNDM), Advanced Technological Institute (ATI), Jaffna – Sri Lanka, 4th of November 2017 to 15th April 2018.
- MAN 3227 Managing International HRM Policies and Processes, High National Diploma in Marketing (HNDM), Advanced Technological Institute (ATI), Jaffna – Sri Lanka, 4th of November 2017 to 15th April 2018.
- HTM 1243 Hospitality and Event Management, Master of Heritage Management (MHM), at Institute of Archeology (IA) – Sri Lanka, 4th of April 2017 to 17th of 2017.
- DMKG 1344 Global Marketing, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMKG 1345 Project Report, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMKG 1341 Sales Management, Diploma in Marketing, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMF 1345 Research Project Report, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 30th of November 2013 to 30th of April 2014.
- DMF 1242 Industrial Psychology, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 04th of May 2013 – 29th of September 2013.
- DMKG 1243 Marketing Services, Diploma in Marketing, at Faculty of Management Studies and Commerce, 04th of May 2013 to 29th of September 2013.
- DMKG 1242 Integrated Marketing Communication, Diploma in Marketing, at Faculty of Management Studies and Commerce, 04th of May 2013 to 29th of September 2013.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2012 to 31st of December 2012.
- MAN 3227 Managing International HRM policies and Process, High National Diploma in Marketing (HNDM), at Advance Technical Institute (ATI), 1st of January 2012 to 5th of May 2012.
- DMKG 1144 Marketing Research, Diploma in Marketing, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DMKG 1143 Communication Skills, Diploma in Marketing, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DMF 1145 Legal Environment of Micro Finance, Diploma in Micro Finance, at Faculty of Management Studies and Commerce, 22nd April 2012 to 30th of June 2012.
- DHRM 1144 Organizational Culture and Change, Diploma in Human Resource Management, at Faculty of Management Studies and Commerce, 01st of December 2011 to 15th of March 2012.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2011 to 31st of December 2011.
- Entrepreneurship and Small Business, Diploma in Management, in Department of Management at Jaffna Regional Study Centre, 01st of January 2010 to 31st of December 2010.
Admin Roles
- Member of the Board of Student Discipline, University of Jaffna – 2023
- Member of Academic Mentoring Programme Committee
- Deputy Proctor of the faculty of management studies from 11/2022
- Member of SER – 2023 write-up team of BBA degree programme
- Member of SER – 2023 write-up team of MBA degree programme
- Chairman/ Academic Students Counselling Committee – 2021 to date
- Member of the Board of Study of Management and Commerce of the Faculty of Graduate Studies – University of Jaffna – Sri Lanka
- Member of the Board of Study of Master of Business Administration – University of Jaffna – Sri Lanka.
- Coordinator – Tourism and Hospitality Management Honours Degree Programme 2019 to date
- Coordinator – Faculty to the Strategic Planning and MIS Unit, University of Jaffna – 2017/ 20
- Chairman – Career Guidance Cell – 2019 to 2022
- Member – Curriculum Development Review Management Committee 2020 to date
- Member – Editorial board of Journal of Business management – Faculty of Management Studies and Commerce – University of Jaffna – 2019
- Action committee member – International Conference on the Contemporary Management – 2021
- Member – Publicity committee – International Conference on the Contemporary Management – 2021
- Person in Charge for Jaffna University International Conference – 2018
- Coordinator – World Tourism Day Programme – 2018
- Faculty Representative – Jaffna University International Conference – 2017
- The Member of Editorial Committee of International Conference on Contemporary Management (ICCM) – 2017.
- Member of corresponding committee of International Conference on Contemporary Management (ICCM) – 2017.
- Member of sponsor committee (ICCM) – 2017.
- Action Committee Member of International Conference on Contemporary Management (ICCM) – 2014.
- Member of Food and Refreshment committee of International Conference on Contemporary Management (ICCM) – 2014.
- The activity coordinators of the Activity – 1 the BBA study programme under the quality & Innovation Grant of the HETC Project – 2013 – 2014.
- Member Faculty Building Committee of Faculty of Management Studies and Commerce, university of Jaffna, Sri Lanka, 2013- up to now.
- Member of Commonwealth of Learning Review and Improvement Model Committee (COL RIM) – 2013.
- Representative of Probationary Lecturers to the Faculty Board, University of Jaffna, Sri Lanka, 2011-2013.
- Mentor for Inter University Innovation competition – 2013 -2014, (SIIIP).
- Member of Syllabus Drafting Committee for MBA – 2012.
- Member of Syllabus Drafting Committee for Social Harmony – 2012.
- Member of HETC Proposal Writing Committee of Faculty of Management Studies and Commerce, university of Jaffna, Sri Lanka, 2012-2014.
- Co- coordinator for the workshop on Curriculum Revision, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka 2012.
- Track Committee Member for Jaffna University International Research Conference JUICE – 2012.
- Member of HETC proposal Writing Sub- Committee – 2011.
- Treasurer of Senior Common Room of University of Jaffna – Sri Lank 2011 to 2014.
- Person in Charge for Food Organizing Committee- Annual Research Conference-ARC 2011, University of Jaffna.
- Faculty Representative for Research Work Arrangement Committee – Staff Development Centre – University of Jaffa.
- The member of registration committee for Annual Research Conference – 2010.
- Member of Syllabus Drafting Committee for Marketing Diploma in Marketing – 2012
Research & Publications
- S.Sivesan (2022) Marketing strategy for empowering wellness tourism industry during the post – COVID – 19 in Sri Lanka, SEUSL Journal of Marketing, Vol. VII, No.1
- Sivesan.S. (2021). Exploring the impact of COVID -19 on wellness Industry, International Journal of Spa and Wellness, 1- 14
- Sivesan, S. (2020). Beyond Collapse: The Message of COVID–19 to the Sri Lankan Tourism Industry. Journal of Tourismology, 6(2), 147-154.
- Sivesan, S. (2020). Sustainable Tourism Development in Jaffna District. J. Tour. Hosp, 9, 1-6.
- Sivesan, S. (2019). Challenges of sustainable tourism in ancient cities: a case study based on Kandy, Sri Lanka. Journal of Business, 6, 1.
- Sivesan, S. (2018). Examining the Nature of Customer Relationship Marketing in the Case Study of Commercials Bank–Sri Lanka. Global Journal of Management and Business Research.
- Sivesan, S. (2017). Politics and tourism development: The case of Northern Province-Sri Lanka. Journal of Business Studies, 4(1).
- Sivesan, S., & Maran, K (2017). Opportunities and Challenges for Employment in Tourism Industry in Northern Province – Sri Lanka. Emperor International Journal of Finance and Management Research (EIJFMR), 3(8), 38-45.
- Sivesan, S., & Karunanithy, M. (2014). The Impact of Customer Orientation of Service Employees on Customer Satisfaction towards Retention in Finance Companies. European Journal of Business and Management, 6, (1), 25 -29.
- Sivesan. S., & Velnampy,T. (2013). Factor Analysis of Service Quality in University Libraries in Sri Lanka – An Application of Servqual Model. Industrial Engineering Letters, 3(5), 2013, 40- 49
- Sivesan, S., & Karunanithy, M. (2013). Personal Demographical Factors and their Influence on Customer Satisfaction from Customer Perspective. European Journal of Business and Management, 5 (20), 42- 45.
- Sivesan S, Achchuthan S & Umanakenan R (2013), Green Marketing Practices and Customer Satisfaction: A Special Reference to Leather Goods. Global Journal of Management and Business Research Accounting and Auditing, 13(3), 51-59.
- Sivesan,S., & Thusyanthi, N, (2013). An empirical study of tourists’ expectations and tourists’ perceptions with reference to heritage attributes of Sri Lanka. Industrial engineering letters, 3(10), 1-6
- Sivesan, S., & Karunanithy, M. (2013). The Impact of Heritage Attributes on the Satisfaction of Tourism in Sri Lanka. European Journal of Business and Management, 5,(27), 76- 81
- Sivesan, S. (2013). Impact of celebrity endorsement on brand equity in cosmetic product. International Journal of Advanced Research in Management and Social Sciences, 2(4), 1-11.
- Karunanithy, M., & Sivesan, S. (2013). An empirical study on the promotional mix and brand equity: Mobile service providers. Industrial engineering letters, 3(3), 1-9.
- Sivesan, S., & Achchuthan, S. (2013). Customer Perception towards Relationship Marketing and Personal Demographic Variables: A study of Jaffna District, Srilanka. Management and Administrative Sciences Review, 2(1), 67-78.
- Sivesan, S. (2012). Service quality and customer satisfaction: a case study-banking sector in Jaffna district, Sri Lanka. International Journal of Marketing, Financial Services & Management Research, 1(10), 1-9.
- Sivesan, S., & Achchuthan, S. (2012). How Relationship Marketing Contributes to Gaining Customer Loyalty to Banking Industry in Sri Lanka? Asian Journal of Multidimensional Research, 1(3).
- Velnampy.T and Sivesan.S. (2012), Determinants of Key factors on customer value in Sri Lankan mobile service industries, SMART International Journal of Management, 8(2),11-17.
- Velnampy, T., & Sivesan, S. (2012). Determinants of Employees’ Job Satisfaction: A Study of Banking Industries in Sri Lanka. Global Journal of Management and Business Research, 12(22).
- Velnampy, T., & Sivesan, S. (2012). Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka:-An application of Exploratory Factor Analysis. Industrial Engineering Letters, 2(6), 10-15.
- Velnamby, T., & Sivesan, S. (2012). Impact of Customer Relationship Marketing on Customer Value Creation in Mobile Service Providers, Herald Journal of Marketing and Business Management 1(1), 16-21.
- Velnampy, T., & Sivesan, S. (2012). Customer relationship marketing and customer satisfaction: a study on mobile service providing companies in Sri Lanka. Global Journal of Management and Business Research, 12(18), 318-324.
- Sivesan, S. (2012). Heritage Attributes and its role in the satisfaction of tourist in Sri Lanka, KKIMRC. International Journal of Research in Social Sciences and Humanities, 1, (1),
- Sivesan, S. (2008). Application of Balance Score Card in Baking Sectors, Journal of Catalyst, Vo-01, No-03, Sri Lanka.
Awards & Grants
Awards
- International Postgraduate Research Scholarship (IPRS) – Australia.
- Federation University Australia Postgraduate Research Scholarship (FedUniPRS-Stipend).
- Best Research Paper Award in the international conference – India 2011 “Relationship Marketing and Customer Retention.
- Best Research Paper Award in the international conference – India 2011 “e- Banking Functionality on Service Quality in Commercial Banks”.
- Best Student Award in Fourth Examination in Marketing, University of Jaffna – 2005.
Activities
Presentations
- Herath,P & Sivesan, S (2023) Animal welfare and Tourism Controversy on use of elephants in ceremonial Proceedings, Emerging Voices for Animals in Tourism Conference on March, 10 2023 – Japan (Accepted)
- Madhushika.G.H.P.H & Sivesan.S (2022) A Developing Sustainable Marketing Framework for World Heritage Sites in Sri Lanka. International Research Symposium Biodiversity and Sustainable Tourism, jointly organized by Ministry of Environment and University of Colombo.
- Sivesan, S. (2022), Rural Agro Marketing in Sri Lanka, 5th International Conference sustainable Marketing Practices, School of Management, Pondichery UniversityIndia (online).
- Sivesan, S. (2019), Sustainable Tourism Development in Jaffna, Sri Lanka, 2nd International Conference Responsible Tourism Practices in India: Issues and Challenges, Department of Tourism Studies, School of Management, Pondichery University and Ministry of Tourism, Government of India, Pondichery, India
- Sivesan, S. (2018), Green marketing practices and customer satisfaction in hotel industry, 7th Annual International Research Conference on Enhancing Green Environment through Innovative Management Approach, South Eastern University – Sri Lanka.
- Sivesan.S (2018). Gains and Pains of Tourism in Northern Province – Sri Lanka. Presented at National Conference on opportunity and Challenges in Present Global Business Scenario, Adhiparasakthi Engineering College – Melmaruvathur , India.
- Sivesan.S (2018). Green Environmental Sustainability in Northern Province – Sri Lanka. Presented at National Conference on opportunity and Challenges in Present Global Business Scenario, Adhiparasakthi Engineering College – Melmaruvathur , India.
- S., and Hensman, G., H. (2017). Tourism and Economic Social Development in Jaffna District. Presented at 6th International Conference of Sabaragamuwa University of Sri Lanka, conducted by Sabaragamuwa University of Sri Lanka.
- Sivesan, S., and Kajanthy, S. (2017). Determinants of customer Relationship Marketing in Commercial Banks with special Reference to Jaffna District. Presented at 6th International Conference of Sabaragamuwa University of Sri Lanka, conducted by Sabaragamuwa University of Sri Lanka.
- Sivesan, S. (2012). Effective of Promotional Mix on Brand Equity: Mobile services providers. Presented at Annual Research Conference on Emerging Issues in Management and Finance, conducted by South Eastern University of Sri Lanka.
- Sivesan, S. (2011). An investigation of the factors impacting customers’ willingness to adopt internet banking in Sri Lanka. Presented at International conference on Modern Trends in innovative Management, conducted by Rajarata University of Sri Lanka.
- Sivesan, S. (2011). Will China overtake USA at 2020. Presented at International conference on Modern Trends in innovative Management, conducted by Rajarata University of Sri Lanka.
- Sivesan, S. (2011). The impact of customer relationship marketing on market performance a special reference to the Sri Lanka telecom – Jaffna branch. Presented at International Symposium, conducted by South Eastern University of Sri Lanka.
- S., & Velnampy. T. (2010). Impact of Role of Marketer’s Characteristics towards Quality of Service and Customer Satisfaction of HSBC Bank. Presented at international conference 26th – 28th August, conducted by Sabaragamuwa University of Sri Lanka.
- Sivesan, S., & Velnampy, T. (2008). Impact of Performance Appraisal and Job Satisfaction in HNB Assurance, Jaffna District. Presented at Seventeenth Annual Sessions, conducted by Jaffna Science Association, Sri Lanka, 2008.
- Sivesan, S. (2011). The influence of personal demographic variable on conflict management styles: A study on Bank employees in Jaffna Peninsula. Presented at International Symposium, conducted by South Eastern University of Sri Lanka.
- Sivesan, S. (2010). Critically Analyze Relationship between the Quality of Service and Customer Satisfaction of HSBC Bank. Presented at Annual Research conference, conducted by Eastern University, Sri Lanka.
- Sivesan, S., Sivanenthira, S., Lajitha, S., Antonyraj, T. (2012). the impact of the Service quality on Customer Satisfaction: Annainaga and Cargils Super markets in Jaffna District. Presented at Annual Research Conference on Emerging Issues in Management and Finance, conducted by South Eastern University of Sri Lanka.
- S., Achchuthan, S., Manusuthan, Y., and Priyatharsan, T. (2012). Relationship Marketing and its Impact on Customer Loyalty; Moderating Effect of Personal Demographic Variable. Presented at Annual Research Conference on Emerging Issues in Management and Finance, conducted by South Eastern University of Sri Lanka.
- S., & Ratnam, E. (2010). Impact of marketer’s characteristics on quality of service with special reference in HSBC Bank. Presented at Eighteen Annual sessions, conducted by Jaffna Science Association, Sri Lanka.
- Sivesan, S. (2010). The Impact of Customer Relationship Management (CRM) on Service Quality with special reference to the HSBC bank. Presented at Annual Research conference, conducted by University of Jaffna, Sri Lanka.
- Sivesan, S. (2011). the impact of the service quality on customer satisfaction: A Case Study of Colombo Stock Exchange Sri Lanka. Presented at International conference, conducted by University of Kalaniya – Sri Lanka.
Full Research Papers in Conference Proceedings
- Sivesan, S. (2012). The Empirical Study of the Contribution of Promotional mix on Brand Equity: Mobile Service Providers, International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead,
- Sivesan, S., & Velnampy, T. (2011). Impact of e- banking functionality on service quality in commercial banks, International Conference Proceeding on Competency Building strategies in business & Technology, 2, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S. (2011). Impact of the service quality on customer satisfaction; A case study of Colombo stock exchange, International Conference Proceeding on Competency Building strategies in business & Technology, 1, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S., & Karunanithy, M. (2011). Relationship Marketing and Customer Retention; A Case Study, International Conference Proceeding on Competency Building strategies in business & Technology, 1, Sri Sai Ram Institute of Management Studies, India.
- Sivesan, S. (2011). Impact of Customer Relationship Marketing on customer Retention; An Empirical Study Insurance Industry in Jaffna District Sri Lanka, International Conference Proceeding on Innovative Business & Technology Strategies For Developing Countries. 1, Putra International College, Malaysia.
Scholarly Work
Books
- Sivesan.S (2024), Trade and Trade Practices in Sangam Literature by Ezhilini Pathipagam (India).
- Trade and Trade Practices in Sangam Literature – 2024 (in the Press).
- S. (2021). Cultural Heritage Tourism in Sri Lanka. Sri Lanka Kumaran Book House.
- S. (2019). Governance, Heritage and Sustainability. India; New Saraswati House.
- S. (2018). Gains and Pains of Tourism Development in the Northern Province. Sri Lanka: Northern Province Tourism Bureau.
- S. (2018). Tourism Studies: An Introduction. Sri Lanka: Lanka Book Depot (pvt) Ltd.
- S. (2011). Service Marketing – An Introduction. Sri Lanka: Chemamadu Poththakasalai.
- S. (2011). Business Studies – 13 – 1. Sri Lanka: Lanka Book Depot (pvt) Ltd.
Book Chapter
- Hensman G.H (2022) & Sivesan.S (2022),Radicalisation and its impact on social changes in Nallinakkapuram, in Wijaya Jayatilaka, Discourses on Youth Radicalisation in Sri Lanka, Center for Poverty Analysis- 2022.
- Sivesan, S. “Emerging Trends and Predictions: the Future of Health Tourism in South Asia” in Cooper, M. Gnanapala, W. A. C. and Ratnayake, I. the Global Context of Health Tourism in Asian Pacific, UK: Cambridge Scholars Publishing, 2021.
- Sivesan, S. “Factor Analysis of Perceived Service Quality of Hospitality Industry in Jaffna District: An Application of Servqual Model” in Kanakasingam, V. Sustainable Development – India , 2019.
- Sivesan, S. and Reeves, K. “Tourism, history, identity, and community resilience in the World Heritage City of Kandy, Sri Lanka”, in Cheer, J. and Lew, A. Tourism and Resilience: Transnational and Comparative Perspectives, New York: Routledge, 2017.
- Sivesan, S. (2017). The Development of Tourism in Northern Province – Sri Lanka: A Political and Economic Framework. In J. Veenus (ed.), HistoricalMonuments: History, Culture, Heritage and Beyond (pp 25 -33). India.
Articles in News Papers and Journal
- Role of women in Human life special reference from Sanga literature (in Tamil), March 27, 2023 on Uthayan Newspaper.
- Trade and Trade Practices on Sanga literature (in Tamil), from July 27 to October 20, 2023 (a series of Article), on Uthayan Newspaper.
- Tourism and Green Investment (in Tamil), September 27, 2023, on Valampuri Newspaper.
- Business women in Sanga literature (in Tamil), February21, 2024
- Business and Business Ethics from Ancient Tamil epoch to the Contemporary period, published in Kalaikathir daily newspaper on 27th May 2022.
- Series of Article on the Contemporary Sri Lankan Economic Crises, published in Uthayan Newspaper on 26th June 2022, 3rd and 10th of July 2022.
- Sivesan, S., (2020). The Coronavirus and its impact on economic sustainability in Sri Lanka, https://freemedia.lk/the-new-coronavirus-and-its-impact-on-economic-sustainability-in-sri-lanka/
- Sivesan, S., (2015). Tourism Development in Northern Province: – Gains and Pains, Valampuri News Paper, Jaffna, Sri Lanka.
- Sivesan, S., (2014). Investment Opportunities in North, Uthayan News Paper, Jaffna, Sri Lanka.
- Sivesan, S., (2013). E- commerce and its trends in Sri Lanka, Commerce Student Union, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2012). “The changes in tourism trends in Sri Lanka”, Commerce Student Union”, Faculty of Management Studies & Commerce, university of Jaffna, Sri Lanka.
- Sivesan, S., (2011). Application of Balance Score Card in Baking Sectors, Journal of Catalyst, Bank of Ceylon, – Sri Lanka.
- Sivesan, S., (2010). “Synopsis of modern marketing”, Commerce Union St.John’s College, Jaffna, Sri Lanka.
- Sivesan, S., (2010). Colombo Stock Exchange – A Review, Makudam Annual Publication, T/ Sri Shanmuga Hindu Ladies’ College – Trincomalee, Sri Lanka.
- Sivesan, S., (2009). Introduction to Green Marketing, Commerce Student Union, Faculty of Management Studies & Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2008). E- Marketing in Business, Maththiya Vaniham,Jaffna Central College, Jaffna, Sri Lanka.
- Sivesan, S., (2008). Pricing System in marketing, Annual Magazine, J/Kokkuvil Hindu College, Kokkuvil, Sri Lanka.
- Sivesan, S., (2008). E-Commerce in Modern Business, J/Holy Family Convent, Jaffna, Sri Lanka.
- Sivesan, S., (2008). Leadership, Virucham, Commerce Union, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka.
- Sivesan, S., (2008). Application of Balanced Score Card in Banking Sectors, Samathalam, Provincial Cooperative Training Institute, Vavuniya, Sri Lanka.
Attended Conferences and workshops
- Tourism Research Symposium Emerging Themes in Tourism Research, 18/March/2016, in Monash Melbourne
- After the Carlton inn: Heritage protection in a development Boom, 17/ November/ 2016, in RMIT Centre for Urban Research, RMIT University – Melbourne
- The threat of terrorism at major events in Melbourne, 21/ November/ 2016 in William Angliss Institute – Melbourne
- Spiritual Tourism workshop, 20/ November/2015 in Monash Melbourne
- Seminar – Perspectives on the Indian Construction, contractor, from colonial Railways to contemporary Satire, 21/April /2015 in SMB campus, Federation University – Ballaratt
- ANZAM – midyear Doctoral workshop, organized by the Australian and New Zealand Academy of Management (ANZAM) July- 19 – 20 2014 in RMIT in Melbourne.
- The Economics of World Heritage: Exploring the business case and cultural significance of a World Heritage Bid for the Central Goldfield – 23 – 24/ October /2014 in Fryestown School, 5 Camp Street.
- Participate imagine innovate – Revitalizing historic cities – 2nd International Symposium on UNESCO’s recommendation on the historic Urban Landscape, 20 – 21/ February / 2015 in Ballarat Mechanics’ Institute – Ballarat – Australia
- For the Open Development Training Trainers Workshop in Sri Lanka conducted by the World Bank, June – 2013.
- Two – Day workshop on training career guidance Advisors in Universities, organized by the standing committee on career guidance & student welfare in Universities of the University Grants Commission in collaboration with the High Education for Twenty – First Century (HETC) Project and EDEX Career Services, September 25th and 26th in 2013 in The Hotel Janaki, Colombo 05.
- Technology and Innovation Support Center (TISC) Training Seminar on Developing the TISC Project and Innovation Support Through Access to Technological Knowledge, conducted by the World Intellectual Property Organization and the National Intellectual Property Office (NIPO) of Sri Lanka, September , 4, 2013.
- Training on Learning Management System for Academic Staff of Universities, organized information and communication technology Centre University of Kelaniya, December 2013.
- Workshop on Research Methodology and Computer Applications, organized by Faculty of Management Studies and Commerce – University of Jaffna, 30th and 31st October 2013.
- Workshop on Industrial Training, organized by Faculty of Management Studies and Commerce – University of Jaffna, 21th and 22nd October 2013.
- Social Harmony and Conflict Resolution Training of Trainers Course conducted by The Institute for the study of Human Rights at Columbia University in the City of New York, – 15 – 17th June – 2012.
- Application of SPSS on Marketing Research conducted by Knowledge Centre, University of Kelaniya, Sri Lanka, 2011.
- Econometric Modelling Using E –Views software conducted by Central Bank of Sri Lanka Centre for Banking Studies – 2011.
- Peace and Cross-Cultural Education conducted by Faculty of Graduate Studies, University of Colombo, Weeramanty International Centre for Peace Education & Research, and South Asian Institute, University of Heidelberg.
Reviewer
- Journal of Management and Tourism Research (JMIR), Faculty of Management, Uva Wellassa University, Sri Lanka, 2022.
- Journal of Marketing Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka – 2022.
- Journal of Management and Tourism Research (JMIR), Faculty of Management, Uva Wellassa University, Sri Lanka, 2021.
- International Journal of Religious Tourism and Pilgrimage, Technological University Dublin, 2021.
- Rajarata University Journal, Rajarata University of Sri Lanka, 2021.
- Journal of Business Economic, Faculty of Management and Commerce, South Eastern University, Sri Lanka, 2021.
- Journal of Education and Research, School of Education, Kathmandu University, Nepal, 2020.
- Journal of Business Studies – JBS, Faculty of Management Studies and Commerce, University of Jaffna – Sri Lanka, 2017 & 2020.
- Journal of Management, Faculty of Management and Commerce, South Eastern University, Sri Lanka, 2020 & 2021.
- Mentor, Journal of Business Studies – JBS, Faculty of Commerce and Management Eastern University – Sri Lanka, 2019.
- South Asian Academic Research Journals, Haryana-India, 2014 & 2016.
- Annual Research Session (ARS), Eastern University, Sri Lanka, 2015
- Vavuniya Campus Annual Research Session (VCARS), Sri Lanka, 2018, 2020
- Jaffna Science Association (JSA) Annual Sessions, 2020.
- Internal Conference on Contemporary Management (ICCM), Faculty of Management Studies and Commerce, University of Jaffna- Sri Lanka, 2014, 2016, 2017, 2019 & 2021.
- Jaffna University International Research Conference, University of Jaffna – Sri Lanka, 2018.