The Department of Marketing at the Faculty of Management Studies and Commerce, University of Jaffna, is honoured to commemorate the birthday of the eminent person in modern marketing, Professor Philip Kotler. This celebration marks the third consecutive year our Department has hosted this significant event in collaboration with our esteemed partner organizations: SLIM, Ontomatrix Pvt Ltd, ACDIM, and Hemas Manufacturing organisation.

  Through this occasion, we aim to heighten awareness of Kotler’s pioneering contributions to the field of marketing while also connecting his foundational work to the evolving dynamics of the marketing landscape, particularly in the era of Artificial Intelligence.

The Theme of the Event: ‘Socially Responsible Marketing in the Age of AI era’