Dr.V.Kumaradeepan.
PhD (Malaysia), MBA (RUSL), BBM (Hons), PGDipM (SL), MSLIM, MIMSL, MCIM(UK),
Senior Lecturer Gr. I
0777666394
kumaradeepan@univ.jfn.ac.lk
Research Interests:
Academic Profile
Teaching
Admin Roles
Research & Publications
Awards & Grants
Activities
Academic Profile
Degrees:
- Master of Business Administration- MBA (RUSL)- Rajarata University of Sri Lanka
- Bachelor of Business Management -BBM (Hons).,
PROFESSTIONAL QUALIFICATION
- Post Graduate Diploma in Marketing -PGDipM (SL)- Sri Lanka Institure of Marketing- SLIM
Professtion Membership
- Member of Sri Lanka Institute of marketing (MSLIM).,
- Member of Iinstitude of Management Sri Lanka (MIMSL)
- Member of Charted Intitude of Marketing (MCIM -UK)
- Member- Life- Jaffna Science Association since 2011
Resource Person:
- Being as Resource person for the two day Training Programme on Soft skills for Arts students on 11.02.2021: Target audience of 200 second year arts students
- Being as Resource person for the two day Training Programme on Basic employability Skills for newly recruited staff for the government services by Maritimepattu DS Office on 11.02.2019: Target audience of 40 officers
- Orientation Programme speaker on Balancing University life and Personal life to freshers of Faculty of Management studies and Commerce students on 30.01.2019
- Being as Resource person to the Training Programme on Marketing and Buisness motivation organized by organized by Sivanarul Manufacturing Killinochchi on 03.02.2019: Target audience of 26 Admin officers, Marketing and production staff of Sivanarul
- Being as Resource person to the Training Programme on Time Management and Motivation organized by Sivanarul Manufacturing Killinochchi on 02.02.2019: Target audience of 80 Admin officers, marketing and production staff including widows and disable people of Sivanarul
- Being as Resource person to the Training Programme on Presentation Skills and Soft Skill organized by Kandavalai District Secretariat on 19.11.2018: Target audience of 50 Field officer, Grama Nilathari officer (GS) and Samurthi officer from Kandavalai DS office
- Being as Resource person to the Teachers EB Workshop on 20.04.2018 at Velanai Saraswathy Vidyalayam organized by Island Educational Zone
- Being as Resource person to the Training Programme on Time Management and Social ethics organized by Kandavalai District Secretariat on 26.11.2018: Target audience of 50 Development Officers from Kandavalai DS office
- Being as Resource person to the Training Programme on Communication Skill organized by Kandavalai District Secretariat on 27.11.2018: Target audience of 50 Development Officers from Kandavalai DS office
- Being as Resource person to the Training Programme on Basic Communication Skills for Drivers and Peons organized by Killinochchi District Secretariat on 11.11.2017: Target audience of 30 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Personal Skill Development organized by Killinochchi District Secretariat on 10.11.2017: Target audience of 50 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Advance Presentation Skills organized by Killinochchi District Secretariat on 06.10.2017: Target audience of 50 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Knowledge Management organized by Killinochchi District Secretariat on 16.06.2017: Target audience of 45 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Innovation and Techniques organized by Killinochchi District Secretariat on 15.06.2017: Target audience of 45 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Soft Skill Development organized by Killinochchi District Secretariat on 16.09.2016: Target audience of 50 Development Officers and management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the Training Programme on Presentation Skills and Communication Skills organized by Killinochchi District Secretariat on 23.09.2016: Target audience of 50 Development Officers and Management Assistants from Kandavalai, Karachi and Poonakari DS offices
- Being as Resource person to the workshop on empowering banking staff on positive attitude and CRM organized by regional head office of SANASA Development bank in Jaffna on 07.11.2013 (one day workshop with co resource person Prof. M. Sinnathamby. Target audience of 42 from all branches of north
- Being as Resource person to the workshop on empowering banking staff on Leadership and CRM organized by regional head office of Regional Development bank in Batticoloa on 18.10.2013 (one day workshop with co resource person Prof. M. Sinnathamby. Target audience of 76 from all branches of east
- Being as Resource person to the workshop on empowering banking staff on positive attitude and CRM organized by regional head office of Regional Development bank in Killinochchi on 29.09.2013 (one day workshop with co resource person Prof. M. Sinnathamby. Target audience of 49 from all branches of north and east
- Conducted a Seminar on “Relationship Marketing, CRM and data base marketing” for Vavuniya branch sales personals of The Finance company (Pvt) Ltd on 28th of Jan, 2009.
- Conducted a Seminar on “Relationship Marketing, CRM and data base marketing” for sales personals of Ceylinco Building Society Ltd (CBSL) and trained them build up good relationship with customers on 29th of Jan, 2009
- Conducted seminar on “ Production and Operation Management”, 2008 for the Advance Level Students, V/ Saivapragasa Ladies College, Vavuniya
- Functioned as resource person to conduct a popular talk on the heading of “Importance of Keeping Balance between Social and Economic Aspects” for the workshop on World Habitat Day held on 2nd of October 2008 organized by National Housing Development Authority, Vavuniya
- Functioned as resource person and Special guest on the seminar on “Career guidance and Counseling” for School students who awaiting for the Ordinary level Results on 21st of Dec at Rambaikulam Girls Maha Vidiyalayam, Vavuniya
- Functioned as resource person and Special guest on the seminar on “Career guidance and Counseling” for School students who awaiting for the Ordinary level Results on 27th of December at V/ Saivapragasa Ladies College organized by “Elite Institute”, Vavuniya
- Functioned as Resource Person and special guest to conduct a Seminar on the heading of “How to prepare for Advance level and Self-evaluation with the application of SWOT analysis” for a workshop on Career Guidance and counseling held at Thavasiyakulam school on 28th of January, 2009 organized by the Department of Education, Omanthai, Vavuniya North
- Faculty Representative Social Reconciliation of the University
- Part time Warden Balasingam Hostel
INSTITUTIONAL DEVELOPMENT
- Member of Curriculum Committee for Faculty of MSC since 2019
- Member of editorial committee of Journal of Business Studies for faculty since 2019
- Member of Business Incubation Cell for Faculty subcommittee since 2019
- Member of Board of Study (Faculty Representative) BCom (external) from Jan 2021
- Member of Editorial board European Modern Studies Journal
- Chairman, Annual Board of Survey, 2017 (Hostels and Canteens of University of Jaffna)
- Chairman, Annual Board of Survey, 2017 (Guest Houses of University of Jaffna)
- Chairman of Inquiry committee for a Arts Faculty incident held on 26.12.2018
- Member of Business Incubation Cell for Faculty of MSC from 2018 November to three years
- Member of Cultural committee of ICCM 2018/2019
- Member of Editorial committee of ICCM 2018/2019
- Chairman of Correspondence committee of ICCM 2018/2019
- Member of Inquiry committee for a Medical Faculty incident held on 06.01.2019
- Chairman of Inquiry committee for a Management Faculty incident held on 19.12.2018
- Chairman of Inquiry committee for a Innuvil Hostel incident held on 13.09.2018
- Member of Policy Making of Staff Welfare Society Jan 2021
- Chairman of Inquiry committee for a Science faculty incident held on 22.06.2018
- Chairman of Inquiry committee for a Arts faculty incident held on 21.03.2018
- Chairman of Inquiry committee for a Kaithady Male Hostel incident held on 14.08.2018
- Member of Inquiry committee for a Technology Faculty incident held on 02.06.2018
- Member of Inquiry committee for a Management faculty incident held on 23.05.2018
- Secretary for the University IQAC subcommittee for the components review of Learning resource students support and progress of IQAC
- Person in charge for the components review of Learning resource students support and progress of IQAC- faculty level
- Member of Enquiry committee for a science faculty incident held on 09.07.2017
- Chair Publicity Committee for ICCM 2017
- Member of Inquiry committee for a Science Faculty incident held on 21.09.2020
- Member of Inquiry committee for a Management Faculty incident held on 21.09.2020
- Coordinator for a Technical session of International Conference on Contemporary Management ICCM 2021
- Member of Health Promotion Committee of International Conference on Contemporary Management ICCM 2021
- Member of Cultural and Entertainment Committee of International Conference on Contemporary Management ICCM 2021
- Member of Sponsoring Committee of International Conference on Contemporary Management ICCM 2021
- Chairman, Annual Board of Survey, 2018 (Welfare unit, Maintainace, SCR, UTA etc))
- Chairman, Annual Board of Survey, 2018 (Zoology)
- Department appointed Member of Curriculum revision committee of BBM Online degree programme, CODL 2019/2020
- Coordinator for a technical session for International Conference on Contemporary Management- ICCM-2019
- Member of Inquiry committee for a Science Faculty incident held on 10.07.2019
- Chairman of Inquiry committee for a Technology Faculty incident held on 26.12.2018
- Chair Cultural Committee for ICCM 2017
- Member of local subcommittee- Transport- ICCM-2017
- Member of local subcommittee- Decoration and hall arrangement- ICCM-2017
- Member of Career Guidance Cell for the Faculty since 2015
- Member of Publicity Committee- JUICE-2016
- Person in charge- (TOR 3 –Activity 2.1) Training for external training Institute’ staff- External Degree Program (EDP), UOJ
- Member of evaluation panel for Industrial Visit Under QIG/HETC- UOJ 2014
- Member of Advertising Committee for Trade Exhibition (Business Incubation Cell) 2015
- Person In charge for Road walk as promotional Activity for trade exhibition 2015
- Member of judging panel for UOJHACK- University Mobile Development 2014- faculty of Science, UOJ
- Representative from probationary Lecturer to the Faculty board since ………..to 20.03.2015
- Member of JSA- Section D 2015/2016
- Publicity Chair- ICCM-2015
- Member of Advisory Board- SRS- 1st Students Research Forum 2015- HETC QIG-
- Member of local subcommittee- Transport- ICCM-2015
- Chairman- Board of Survey-(Siddha medicine), UOJ (2013)
- Chairman- Board of Survey-(Chemistry), UOJ (2013)
- Member of Hall Arrangement committee- ICCM 2014
- Member of Transport Committee- ICCM 2014
- Person In charge of Industrial Visit of the HETC /QIG-BBA program since 05.03.2013-31.12.2015
- Refreshment committee member of 2011 Jaffna University International conference (JUICE-2012)
- Member of Information Line/ Contact Person- JUICE 2012
- Coordinator for candle Aid Lanka Project for monitor student who get scholarship
- Director: Karunniya Foundation since 2013 to the date
- Action committee member of VCARS, Vavuniya Campus Annual Research Session, 08
- Registration Committee member of Member of annual research Conference University of Jaffna, 2010
Teaching
Undergraduate Teaching
- BBAM 3272 Advertising Management
- BBAM 3123 Strategic Marketing
- BBAM 2212 Business Law
- BBAM 31043 Customer Relationship Management
- BBAM 21053 Business Legislation and ethics
Inter-faculty Teaching
- AMKG 32063 Advertising Management
- Faculty of Arts, SMKG 3126 Marketing Management
- SMKG 3226 Advertising Management- Faculty of Science
- MC 9030 Business Law- Faculty of Engineering,
Postgraduate Teaching:
- Customer Relationship Management- MBA-University of Jaffna
CODL/UOJ
- COMD 2203 Business Law,
- BBM 2113 Business Law,
- Ex. ACOS Marketing Management
Visiting Lecturer:
- MAR 4123 Customer Relations in Marketing and BPM 2243 Logistic and Supply Chain Management- Faculty of Business Studies.
Include other relevant headings:
- COM 1123 Corporate Law- BCom- CODL and Business Law- BBM-Online
Admin Roles
- Coordinator for BBAD 1252 SH Social harmony since 16.11.2020
- Patron of Muslim Majlis, University of Jaffna from Oct, 2020
- Chairman of subcommittee Resource Mobilization of GEE from 2021
- Chairman Health Promotion Committee-(HPC) Faculty of Management Studies Commerce since 2020
- Member of Exco-Pineer committee of Gender Equity and Equality (GEE) from 2021
- Chairman of Project Monitoring Committee for Faculty of MSC since 2019
- Student Counselor since 24.10.2011 to the 31.01.2017
- Assistant Treasurer and Exco-member of JSA PLC 2018/2019
- Chairman of Building Committee for Faculty of MSC from 2018 November
- Senior Treasurer/ Management Student Society-MSS 2017/2018, 2018/2019,2019/2020 and 2020/2021
- Treasurer and Exco-member of JSA PLC 2019/2020
- Treasurer and Exco-member of JSA 2019/2020
- Faculty Representative- Soft skill- (HETC/ UDG) 01.01.2014- 31.12.2014
- Faculty Representative- Ethnic Cohesion (HETC/UDG) 01.01.2014 to 31.12.2014
- Treasurer to Senior Common Room (SCR) University of Jaffna from June 2016 to June 2017
- Faculty Representative of Sport Advisory Board of the University of Jaffna since 2013-2015
- Academic Career Guidance Advisor for the Faculty 02.06.2014
- Chairperson of the section D of Jaffna Science Association 2012/2013
- Secretary of the section D of the Jaffna Science Association (JSA) 2011/2012
- Coordinator for Basic Science for Non Science student (BSNS) since 18.04.2011 to the date
- Part time Sub warden to the Balasigham male hostel and currently Rajaveethi Male hostel of University of Jaffna from 21.09.2010 to 31.12.2013
- Coordinator for candle Aid Lanka Project for monitor student who get scholarship
- Director: Karunniya Foundation since 2013 to the date
Research & Publications
- Kumaradeepan, V., Azam, F., & Tham, J. (2023). Factors Influencing of Social Media on Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper. International Journal of Professional Business Review, 8(5), e01571-e01571.
- Kumaradeepan, V. (2023) Impact of eco-friendly marketing strategies on purchase intention. Int. J. Business Excellence, Inderscience Publication, Early issue
- Kumaradeepan, V. (2023). Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic condition. MENTOR/ Journal of Business Studies, 07(01), 28-35
- Kumaradeepan, V (2020) Social media advertising on consumer buying behavior: Conceptual paper, published in Journal of Management by South Eastern University of Sri Lanka, 2020 vol: Issue: pp:
- Senavirathe, T.N and Kumaradeepan, V (2020) The relationship between product quality and purchase intention on women’s skincare products in Sri Lanka; Special reference to Anuradhapura, published in Shanlax International Journal of Management by Shanlax, Vol: 08, Issue 02, Octomber 2020, pp: 85-89, Doi: https;//doi.org/10.34293/management.v812.3314
- Senavirathe, T.N and Kumaradeepan, V (2020) Evaluation of Consumer attitudes towards purchase intention on women’s skincare products in Sri Lanka; Special reference to Anuradhapura, published in Journal of Business Management by Vavuniya campus of the University of Jaffna, Vol: 03, Issue 01, June 2020, pp: 84-97
- Kalaimahal, K and Kumaradeepan,V (2019) “Brand equity in Influencing purchase intention, A concept Paper, published on European Modern Studies Journal (EMSJ), Vol: 03, No;01 (2019), pp: 01-10, http://journal-ems.com/index.php/emsj/article/view/46/41
- Kalaimahal, K and Kumaradeepan,V (2019) “ Role of Brand equity in Influencing purchase intention branded baby soaps: Case study in Jaffna District, Sri Lanka, published on International Journal of Scientific Research and Management (IJSRM), Vol: 07, Issue: 02, February, 2019, pp: 986-991
- Rajumesh, S and Kumaradeepan,V (2018) “ Factors that influence on specialization selection in the Bachelor of Business Administration: Special reference to University of Jaffna “ published on International Journal of Research in Social Sciences, Vol: 08, Issue 07 July, 2018, pp: 414-427
- Kumaradeepan,V and Pathmini MGS (2017) “ Customer Satisfaction and Customer Loyalty Leading Supermarkets in Jaffna District published on Journal of Business management and Strategy , Micro Think Institute INC (MTI), Vol: 08, Issue: 02, November, 2017, pp: 67-76
- Rajumesh, S., Karunanithy, M., Kumaradeepan,V., and Sivanentra, S (2017) “ The Impact of Marketing mix in Brand preferences: special references in Lubricant Market in Jaffna district published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 183-199
- Karunanithy, M., Kumaradeepan, V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 111-121
- Kumaradeepan,V and Sivanentra, S (2017) Impact of Sales promotion on Brand Loyalty of Annai naga Food City in Jaffna published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 200-208
- Kumaradeepan,V (2017) Impact of Customer satisfaction on customer Retention in Bank of ceylon published on GLOBAL Journal of Business and Management Research: A Double Blinded Peer Reviewed Referred (Sairam) (listed in Ultra international Directory, Volume 05, Issue 01, September 2017, pp:106-113
- Kumaradeepan,V and Pathmini MGS (2016) Impact of Customer satisfaction on customer loyalty of leading Super Markets in Jaffna District published on Wayamba Journal of Management: Department of Business management of the Wayamba University of Sri Lanka, Volume 07, Issue 02, December 2016, pp: 01-09
- Kumaradeepan,V and Pathmini MGS (2015) A review of Literature on service strategies for customer satisfaction and customer loyalty in store super markets published on Journal of Managements Matters: faculty of Management Studies of the Rajarata University of Sri Lanka, Volume 02, Number 01, September 2015, pp: 27-40
- Kumaradeepan,V and Sivanentra, S (2015) The Impact of Service Quality on Customer Satisfaction and Customer Loyalty in HSBC in Jaffna District published on International Journal of Commerce and Management Research, Kanataka, India (PIJCMR) Impact No: 2.532, Special issue, November 2015, pp: 244-248
- Kumaradeepan,V and Grace, H (2015) “ Impact of Philanthropic and Ethical Responsibility on Customer satisfaction in State Commercial Banks in Jaffna District, Sri Lanka on International Journal on Management Science, Vol:07, Issue 01, October 2015, pp-89-93
- Kumaradeepan,V., Ratnam, E and Sivanentra, S (2015) “ Entrepreneurial orientation and organizational performances; special reference to tourist hotel and hospitality industry in Jaffna District, Sri Lanka published on International Journal of Management and Technology, double blind peer reviewed referred journal (SANKHYA) Vol: 04, Issue: 02,October 2015 pp: 62-65
- Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2015) “ The Impact of creativity on Customer satisfaction and Brand Loyalty ; Special reference to Mobile markets in Jaffna District, Sri Lanka published on Global Journal of Business and Management Research, Vol: 03, Issue: 03, October 2015, pp: 01-04
- Kumaradeepan,V Rajumesh, S and Sivanentra, S (2015) “ Marketing Channels strategy in Emerging rural Market; Special reference to rural area of Jaffna District, Sri Lanka published on Annamalai Journal of Management “A Journal of Virta” special issue, October 2015, pp: 114-118
- Kumaradeepan,V and Sivanentra, S (2015) “The Impact of Service Quality on Consumer Perceived Value in medical clinics published on Journal of Marketing and Consumer Research, Vol: 08, 2015, pp; 21-26
- Pushpavathani. K & Kumaradeepan. V, (2013) Consumer preference and consumer buying behavior of foot ware industry in Vavuniya District, Sri Lanka. Published on TRANS Asian Journal of marketing and Management Research (TAJMMR), Volume: 02, Issue 3-4, March-April 2013, ISSN: 2279 0667, pp 56-69
- Kumaradeepan. V, Rajumesh, S, (2013) The impact of Service Reliability on Customer Switching Behaviour In telecommunication Jaffna In District, Sri Lanka. Published on South Asian Academic Research Journal (SAJMMR), Volume: 03, Issue 02, June 2013, ISSN: 2249 877-X ,pp 74-83
- Nalin Abeysekara and Kumaradeepan, V. (2012) Customer relationship marketing as a strategy for better banking relationship- a comparative study of state bank and private bank publish on International Journal of Marketing and Technology, Volume 02, Issue 04, April 2012, ISSN: 2249 1058 pp: 45-54
- Kumaradeepan. V (2012) “The impact of service quality on customer switching in telecommunication industry, Jaffna district Sri Lanka” published on ZENITH International Journal of Business Economics and Management Research, May-2012, Volume 02 Issue 05, ISSN: 2249 8826, pp 222-23124.
- Kumaradeepan. V, Rajumesh, S, (2012) Service Responsiveness On Customer Switching Behaviour In Banking Industry Jaffna In District, Sri Lanka. Published on International Journal of Marketing and technology Volume: 02, Issue 06, June 2012, ISSN: 2249 1058, pp-1-12
FULL PAPER PROCEEDING
- Kumaradeepan, V (2021) The nexus between Determinants of Social Media Effectiveness and Purchase Intention: Special reference to women led SMEs in Northern Province of Sri Lanka. Published in proceeding of the International conference on Contemporary Management ICCM 2021, April 2021,
- Wimalaweera, W.C.S and Kumaradeepan, V (2020) The relationship between promotional strategies and parents satisfaction in international schools in anuradhapura district. published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020,
- Senavirathe, T.N and Kumaradeepan, V (2020) Analysis of Customer Attitude towards purchase intention on skin care products in Anuradhapura District, Sri Lanka, published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020,
- Sutharsana, S.A & Kumaradeepan, V (2019) “The Impact of Privacy Risk on Face book fan Page loyalty, Emperical study of Face book users: Abstract proceeding of (ICCM 2019), International Conference on Contemporary Management 2019, 29th and 30th of July 2019, pp: 43
- Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on Brand preference special references in Lubricant Market in Jaffna district published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27th January 2017, pp: 14
- Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27th January 2017, pp: 35
- Kumaradeepan. V, Nalin Abeysekara, (2011). “Customer Relationship as a Strategy for better Banking relationship- a comparative study of Peoples Bank and Sampath Bank, proceeding of International Symposium post war economic development through science, Technology and Management, of South Eastern University of Sri Lanka, April, 19th, 20th and 21st, 2011, pp- 38
- Kumaradeepan. V, Nalin Abeysekara, (2011). “Application of model of 3Cs in Banking industry in Sri Lanka- Special Reference to Commercial Banks,” Proceeding of Eighteenth Annual Sessions of Jaffna Science Association of University of Jaffna, Sri Lanka, April, 06th and 8th, 2011, Vol: 18, No: 01, pp- 26
- Kumaradeepan. V, Nalin Abeysekara, (2010). “The Impact of Customer Relationship Marketing on Customer Satisfaction- A case study of state bank” Proceeding of 09th Annual Research Session, on Towards post war development, of Eastern University of Sri Lanka, Dec, 17th & 18th , 2010, pp- 38
- Kumaradeepan. V, Nalin Abeysekara, (2010). “Transformational Leadership of salesperson for better Customer Relationship- Special reference to Insurance Market in Sri Lanka” Proceeding of University of Jaffna, Annual Research Session, on Knowledge for Reconciliation and Development” , Nov, 15th , 2010, pp- 94
- Rajumesh S and Kumaradeepan. V, (2011). “EMPATHY OF SERVICE PROVIDER ON CUSTOMER SWITCHING IN TELECOMMUNICATION INDUSTRY IN JAFFNA” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2011) Nov, 16, 2011, pp- 32
- Kumaradeepan. V, (2010). “Community Based Structures to Become the focal point in all development Activities in Villages towards sustainable development: A case study in vavuniya District” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2010) Oct, 27, 2010, pp- 32
- Kumaradeepan. V, Nalin Abeysekara, (2009). “The Impact of Internal Marketing Strategy consumer satisfaction: A case study of Peoples’ Bank, Vavuniya” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2009) Nov, 18, 2009, pp- 60
- Kumarasamy. K & Kumaradeepan. V, (2009). “Working Capital Management and firm’s Performance: An analysis of Sri Lankan manufacturing companies” proceeding of International Conference on Indigenous management Practices (ICIMP-2009), Annamali University, Chithamparam, India. July, 16, 17 & 19, 2009, pp- 57
- Kumaradeepan. V, (2009). “Culture and its influence in Hotel industries” Proceeding on the Conference of Food Culture and healthily Life, Pandit G. P. Wickramarachchi Memorial Research Symposium, University of Kelaniya, March 03, 2009, pp: 28
- Kumaradeepan. V, & Selvarajan. P, (2008). “Changing Role of Sri Lanka Customs in International Trade” Empirical study, proceeding of Vavuniya Campus Annual Research Session (VCARS-2008) Nov, 18, 2008, pp- 38
- Kumaradeepan. V, (2008). “Importance of Internal marketing and its application in Service Sector, (Special reference in Banking Sector), Proceeding of NCAS Conference on Fundamental and Operational Research for development conference on Humanities and Social Science, Oct, 2008, pp: 56
- ABSTRACT PROCEEDING: Kumaradeepan, V (2021) The nexus between Determinants of Social Media Effectiveness and Purchase Intention: Special reference to women led SMEs in Northern Province of Sri Lanka. Published in proceeding of the International conference on Contemporary Management ICCM 2021, April 2021
- Wimalaweera, W.C.S and Kumaradeepan, V (2020) The relationship between promotional strategies and parents satisfaction in international schools in anuradhapura district. published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020
- Senavirathe, T.N and Kumaradeepan, V (2020) Analysis of Customer Attitude towards purchase intention on skin care products in Anuradhapura District, Sri Lanka, published in Jaffna Science Association Annual Session Proceeding Vol: 08, October 2020
- Sutharsana, S.A & Kumaradeepan, V (2019) “The Impact of Privacy Risk on Face book fan Page loyalty, Emperical study of Face book users: Abstract proceeding of (ICCM 2019), International Conference on Contemporary Management 2019, 29th and 30th of July 2019, pp: 43
- Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on Brand preference special references in Lubricant Market in Jaffna district published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27th January 2017, pp: 14
- Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on International Conference on Advanced Marketing 2017 ; Marketing for next Generation (ACAM-2017) Organized by TIIKM, 26th and 27th January 2017, pp: 35
- Kumaradeepan. V, Nalin Abeysekara, (2011). “Customer Relationship as a Strategy for better Banking relationship- a comparative study of Peoples Bank and Sampath Bank, proceeding of International Symposium post war economic development through science, Technology and Management, of South Eastern University of Sri Lanka, April, 19th, 20th and 21st, 2011, pp- 38
- Kumaradeepan. V, Nalin Abeysekara, (2011). “Application of model of 3Cs in Banking industry in Sri Lanka- Special Reference to Commercial Banks,” Proceeding of Eighteenth Annual Sessions of Jaffna Science Association of University of Jaffna, Sri Lanka, April, 06th and 8th, 2011, Vol: 18, No: 01, pp- 26
- Kumaradeepan. V, Nalin Abeysekara, (2010). “The Impact of Customer Relationship Marketing on Customer Satisfaction- A case study of state bank” Proceeding of 09th Annual Research Session, on Towards post war development, of Eastern University of Sri Lanka, Dec, 17th & 18th , 2010, pp- 38
- Kumaradeepan. V, Nalin Abeysekara, (2010). “Transformational Leadership of salesperson for better Customer Relationship- Special reference to Insurance Market in Sri Lanka” Proceeding of University of Jaffna, Annual Research Session, on Knowledge for Reconciliation and Development” , Nov, 15th , 2010, pp- 94
- Rajumesh S and Kumaradeepan. V, (2011). “EMPATHY OF SERVICE PROVIDER ON CUSTOMER SWITCHING IN TELECOMMUNICATION INDUSTRY IN JAFFNA” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2011) Nov, 16, 2011, pp- 32
- Kumaradeepan. V, (2010). “Community Based Structures to Become the focal point in all development Activities in Villages towards sustainable development: A case study in vavuniya District” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2010) Oct, 27, 2010, pp- 32
- Kumaradeepan. V, Nalin Abeysekara, (2009). “The Impact of Internal Marketing Strategy consumer satisfaction: A case study of Peoples’ Bank, Vavuniya” Proceeding of Vavuniya Campus Annual Research Session (VCARS-2009) Nov, 18, 2009, pp- 60
- Kumarasamy. K & Kumaradeepan. V, (2009). “Working Capital Management and firm’s Performance: An analysis of Sri Lankan manufacturing companies” proceeding of International Conference on Indigenous management Practices (ICIMP-2009), Annamali University, Chithamparam, India. July, 16, 17 & 19, 2009, pp- 57
- Kumaradeepan. V, (2009). “Culture and its influence in Hotel industries” Proceeding on the Conference of Food Culture and healthily Life, Pandit G. P. Wickramarachchi Memorial Research Symposium, University of Kelaniya, March 03, 2009, pp: 28
- Kumaradeepan. V, & Selvarajan. P, (2008). “Changing Role of Sri Lanka Customs in International Trade” Empirical study, proceeding of Vavuniya Campus Annual Research Session (VCARS-2008) Nov, 18, 2008, pp- 38
- Kumaradeepan. V, (2008). “Importance of Internal marketing and its application in Service Sector, (Special reference in Banking Sector), Proceeding of NCAS Conference on Fundamental and Operational Research for development conference on Humanities and Social Science, Oct, 2008, pp: 56
Research works
- MBA thesis: Strategies for Customer Satisfaction and Customer Loyalty in leading supermarkets in Jaffna District
- PG- SLIM thesis: Impact of Internal Marketing Strategy on Customer Satisfaction in Peoples Bank in Vavuniya”: Case Study
- BBM thesis: “Changing role of Sri Lanka Customs in International trade”
- BBM research report: Research study on “Modern dress spot in Vavuniya
Awards & Grants
- include university prizes, best paper awards, president’s awards, etc..
Impact of Philanthropic Responsibility and Ethical responsibility on state banks in Jaffna District Sri Lanka on 6th International Conference on banking, Finance, Business & Technology for Sustaining economic development in Global Market (IBFBT 15) organized by Sri Sairam Institute of Management Studies, Chambaram, Chennai, India held on 09th and 10th of October 2015
Research Grants:
- received grant worth of 301500.00 LKR for the year 2021
Activities
Scholarly Work:
- Book on Dictionary in Marketing (English- Tamil-Sinhala) 2017
- Book on Service Strategies for Customer Satisfaction and Loyalty, 2019
- Book on Business Law, an Introduction Tamil, 2019, Guru Printers
Attended Conferences and workshops:
Workshop:
- One day workshop on “Counselling and psycho social support” conducted by Staff development center on 20.11.2019
- One day workshop on “Google featuring” conducted by the Staff Development center on 01st of July 2019
- 05 day Workshop on “Counselling Skills” conducted by the Well Being Center (WeBe) of University of Jaffna on 21.01.2019 to 25.01.2019 at Staff Development Center, University of Jaffna
- Workshop on “Ragging and sexual and Gender violence (SGBV) in the Sri Lankan University system” conducted by the UGC and UNICEIF on 18.12.2018 in the board Room, University of Jaffna
- Participated on quantitative data collection from 26th to 28th November 2018 for the study on “Ragging and sexual and Gender based violence (SGBV) conducted by the UGC and UNICEIF
- Participated on qualitative data collection from December 2018 to January 2019 for the study on “Ragging and sexual and Gender based violence (SGBV) conducted by the UGC and UNICEIF
- Participated on brainstorm the plan for the quantitative data collection at faculties of university of Jaffna for the study on Ragging and sexual and Gender based violence and implementing/ proposing interventions and mechanism for combatting ragging and sexual and gender based violence (SGBV) in the Sri Lankan University system by UGC AND UNICEF ON 31.10.2018
- Workshop on “Introduction of SCP Resource Pack to Tertiary / University Education sector” organized by University of Jaffna collaboration with SWITCHASIA and European Union in Green Grass Hotel on 05.12.2018
- Workshop on “Ragging and sexual and Gender based violence and implementing/ proposing interventions and mechanism for combatting ragging and sexual and gender based violence (SGBV) in the Sri Lankan University system” conducted by the UGC and UNICEIF on 31.10.2018 in the board Room, University of Jaffna
- Participated the Residential workshop on Curriculum revision for BBM (online) degree programme organized by faculty of Management studies and Commerce at guest house Kanagarayan Kulam, 18th and 19th of March 2017
- Participated the workshop on Ragging and Sexual gender based violence (SGBV) Priminister office, Galadari Hotel
- Participated the workshop on Drug prevention Presidential House at Galadari Hotel
- Participated the workshop on online complaints and redness mechanism for ragging and sexual violence (SGBV) organized by SDC Jaffna
- Participated in Faculty development programme on Business and Management capacity Development of Rural Women Entrepreneurs of India and Sri Lanka organized by Asia Foundation organized by South Eastern University of Sri Lanka during 25th and 27th of February, 2015
- Attend the workshop on “preparation on Self- learning materials” organized by CODL University of Jaffna (batticoaloa) during 25th to 27th of April, 2015
- Participated three day capacity building training programme on Cleaner production conducted for academics of the university of Jaffna organized by National cleaner production Centre (NCPC) on 29th to 31st of October 2013
- Participated three day training programme for career guidance unit staff of the universities organized by standing committee on career guidance of the UGC in collabrotion with HETC project on 25th to 27th of November 2014 at hotel Janaki
- Attended the workshop on “Academic, Career and Counseling” organized by Staff Development Centre (SDC) of the University of Jaffna 0n 25th of November, 2013 at University (resource person: Dr.B.M.K Perera)
- Attended the workshop on “Strategic Planning and Management” organized by Staff Development Centre (SDC) of the University of Jaffna 0n 24th of November, 2013 at University (resource person: Dr.B.M.K Perera)
- Attended the workshop on “Curriculum workshop on LMS” organized by QIG/HETC- BBA project of the University of Jaffna 0n 18th and 19th of November, 2013 at University.
- Attended the workshop on “ICT and Moodle” organized by QIG/HETC- BBA project of the University of Jaffna 0n 17th and 18th of November, 2013 at University.
- Attended the workshop on “Research Methodology and Computer Applications” organized by QIG/HETC- BBA project of the University of Jaffna 0n 30th of October and 1st of November, 2013 at University (resource person: Dr. Pavithra and Mr. Wannirajasingam)
- Attended the workshop on “Industrial Training” organized by QIG/HETC- BBA project of the University of Jaffna 0n 23rd and 24th of October, 2013 at University
- Attended the workshop on “ Industrial Training by Industrialist” organized by QIG/HETC- BBA project of the University of Jaffna 0n 21st and 22nd of October, 2013 at University (resource persons: Industrialist of Northern region)
- Attended the workshop on “ Revising courses in Career guidance and curriculum development” organized by UDG project though Soft skill project of the University of Jaffna 0n 13th and 14th of September, 2013 at University (resource person: Dr.B.M.K Perera)
- Attended the workshop on “ curriculum development: Part II for external degree program” on 19th of August, 2013 (Resource Person: Prof. Harischandra Abeygunawardena/ Chairman/ Standing committee on staff Development)
- Attended the workshop on “ curriculum Revision for University Academics and Stake holders” organized by HETC/QIG-BBA project on 09th and 10th of August, 2013
- Attended the trainer of Trainers workshop on “ TOT on soft skill in teaching ” organized by HETC soft skill project on ……………(resource person: Dr.B.M.K Perera)
- He have participate on following workshop to desiminate his knowledge on social works and NGO field.
- Workshop on Monitoring and Evaluation, 02 days, organized by Sewa Lanka Foundation
- Inclusion with Disability people, organized by Abina Academiy of performing Arts, 04 day program held in 2009 December.
- Participatory Rural Appraisal (PRA), 05 days workshop 20th of April to 24th of April, 2010, organized by Sewalanka Foundation
- Workshop on Psychosocial module preparation organized by Sewa Lanka Foundation with coordination of Norwegian Refugee council (NRC) (04 days)
- Training on Staff capacity Building program, 04 days training 16th of March to 19th of March, 2010, organized by Sew Lanka Foundation
- Workshop on Basic Awareness on Mine Action, half day program organized by UNCIEF
- Workshop of Psychosocial to relate to the project as a component, 01 day workshop
- Inclusion of people with Disabilities in community, two day program organized by Handicap International
- Workshop on Social Mobilization and Empowering the community, 05 days, organized by Sewa Lanka Foundation
- Workshop on Basic construction and methods, 02 days, organized by Sewa lanka Foundation
- Attended 10 days training workshop on Geographical information System (GIS) in Sewa Lanka foundation, SPSS, ARCVEIW packages
- Attended the workshop on “ Writing effective Research Papers” organized by National Centre for Advanced Studies in Humanities and Social Sciences (NCAS) on 22nd of August 2008
Reviewer:
- Reviewer for Journal of Business Management Vavuniya Campus of the University of Jaffna
- Reviewer for International Conference on Contemporary Management-ICCM-2019
- Reviewer for Research Conference on Business Studies (RCBS-2018) – Vavuniya Campus
- Reviewer for Research Conference on Business Studies (RCBS-2016) – Vavuniya Campus
- Reviewer for International Conference on Contemporary Management-ICCM-2017
- Reviewer for Annual Research Session 2017 (JSA-2017)
- Reviewer of International Conference on Contemporary Management ICCM 2021
- Reviewer for 3rd Research Conference on Business Studies (RCBS-2020) Vavuniya Campus of the University of Jaffna