Prof. Shivany Shanmugathas,
Chartered Marketer CIM(UK)
B. Com (UOJ), ACIM(CIM), MBA(UOC), PhD (UOJ), MSLIM(SL), Fellow MCIM(UK)
Professor in Marketing
0772622371
shanshivany@univ.jfn.ac.lk
Research Interests:
Equity, Ethics, Inclusion and Diversity in Marketing , Entrepreneurial marketing, Women and businesses, Curriculum design for student-oriented teaching, Business ethics and sustainable consumption, Sustainable higher education in management & Gender disputes
Degrees
- Doctor of Philosophy in Management (Marketing), University of Jaffna, Sri Lanka, 2014
- Master of Business Administration in Marketing, University of Colombo, Sri Lanka (2009)
- Bachelor of Commerce (Special in Marketing ) (Hons), University of Jaffna, Sri Lanka, 2001.
Professional Qualifications
- Charted Marketer (Chartered Institute of Marketing ,UK)
- Continuous Professional Development (2020 to 2025) (Chartered Institute of Marketing ,UK)
- Advanced certificate in Marketing (CIM,UK), 2003
Resource Person
Served as a resource person for an orientation session titled “Gender Equality” for the freshers of the Faculty of Hindu Studies on August 23, 2024. During the session, I discussed the importance of gender equality in contemporary society, explored key concepts, and facilitated discussions to encourage students to engage with the topic thoughtfully. The talk aimed to empower the students with knowledge and perspectives that foster a more inclusive and equitable environment.
Served as a resource person for the Women Studies Certificate Course conducted by the Women Education and Research Centre at the University of Jaffna, in collaboration with the Staff Development Centre and CGEE, from December 2023 to January 2024. My focus was on the topic of feminist research methodology, where I provided insights and guidance on various approaches and techniques that empower women’s voices in research.
On May 9, 2024, I contributed as a resource person to a workshop organized by the Jaffna District Cooperative Council, focused on increasing the operational efficiency of purchasing officers. The workshop brought together cooperative managers, procurement officers, storekeepers, and branch supervisors. I shared best practices in procurement processes to streamline operations and enhance consumer services. My sessions included interactive discussions on negotiation techniques and supplier relationship management, along with real-world case studies showcasing successful purchasing strategies that led to cost savings and improved service quality.
Served as a resource person for students specializing in Christianity, focusing on the module that addresses critical topics such as gender equality and social inclusion, gender-based violence, gender and cultural change, and gender sensitivity. Through this module, I aimed to equip students with a comprehensive understanding of these issues within the context of Christian teachings and values, fostering a deeper awareness of gender dynamics in society in 2023 and 2024.
Served as a resource person for the certificate course titled “Inclusive Public Service Administration,” where I delivered a session on “Gender Equality through Diversity.” This course aimed to equip participants with the knowledge and skills necessary to foster inclusivity and promote gender equality in public service settings, conducted by Department of sociology, faculty of Arts in 2024.
Resource person in the youth leadership program conducted by UNDP and Vavuniya University on Gender sensitivity and GVB response on 02.04.2023, 16.04.2023, in Killinochhci and Jaffna.
served as a resource person in the workshop focused on the role of business stakeholders in sustainable water resource management, part of the Water Security Participatory Action Research (WASPAR) initiative, held on December 21, 2022.
On October 23, 2023, I had the privilege of serving as a resource person at a dynamic workshop for nurses focused on “Gender Equality and Women’s Empowerment in Healthcare.
On January 10, 2022.Resource person in a capacity-building program for A/L 2022 students specializing in Business Studies on the 12th of January 2022.
Served as a resource person for the capacity development program for Sri Lanka Teaching Educator Service Class II at Jaffna National College of Education, in collaboration with Jaffna National College of Education, on December 19, 2022.
Served as a resource person for the Guru Sis Nina Laura program for teachers and students, conducted by the Ministry of Education in collaboration with the University Grants Commission and vice-chancellors. The sessions took place from August to September 2022.
On December 24, 2022, served as a resource person for a capacity development program tailored for Sri Lanka Education Administrative Service officials, including ZDE, DDE, ADEs, and in-service advisers from the Kilinochchi Zone. The session focused on qualitative research methodologies, grounded theory, and an introduction to NVIVO software, enhancing their research skills.
On December 21, 2022, contributed as a resource person in a workshop discussing the role of business stakeholders in sustainable water resource management. This workshop was part of the Water Security Participatory Action Research (WASPAR) initiative, emphasizing collaborative approaches to water security.
panel member for the Yarl Geek Challenge Session 2, organised by Yarl IT Hub on November 4 and 20, 2022. This role involved evaluating innovative projects and providing constructive feedback to aspiring tech entrepreneurs.
On December 19, 2022, I was a resource person in a capacity development program for Sri Lanka Teacher Educator Service Class II. The training, organized by the Jaffna National College of Education in Kopay, focused on data analysis using SPSS, equipping educators with essential analytical skills.
On September 10, 2022, I facilitated a workshop for schoolteachers and students at Jaffna Central College, focusing on “Adult Learning and How to Overcome Barriers.” This session aimed to empower educators with strategies to support adult learners effectively.
On September 19, 2021, served as a resource person in an insightful discussion on marketing curriculum development, alongside esteemed colleagues Prof. Samantha and Dr. Udurawana. This event, organized by the Department of Marketing at the Faculty of Business Studies, Vavuniya University, aimed to enhance educational frameworks and better equip students for the dynamic marketing landscape.
Served as a resource person for the orientation session for advanced-level students at Jaffna Central College on December 2, 2021, discussing the topic “Overcoming Constraints During Adulthood and Succeeding in Life.”
On August 8, 2021, contributed as a resource person in a focused seminar on microcredit marketing strategies for students enrolled in the diploma program in microcredit. This session provided valuable insights into effective marketing techniques tailored specifically for the microfinance sector, empowering students with the knowledge to drive impactful change in their future careers.
Served as a visiting resource person for the “Seminar in Marketing” course at the Faculty of Business Studies, University of Vavuniya, in 2021 and 2022.
On July 13, 2021, served as a resource person in training sessions focused on sexual and gender-based violence, aimed at empowering subcommittee members of the Center for Gender Equity and Equality (CGEE). This initiative was crucial in promoting awareness and fostering a safe, equitable environment.
Facilitated two dynamic workshops on data analysis using SPSS for the Faculty of Arts’ fourth-year students on March 17 and 18, 2021. Held in the Computer Lab, these sessions were part of the AHEAD initiative under the World Bank projects, equipping students with vital analytical skills for their academic and professional pursuits.
On November 12, 2020, as a resource person in a Faculty and Industry Interaction session discussing the “Impact of COVID-19 on Small Businesses in Northern Sri Lanka.” This session provided valuable insights into the challenges faced by local businesses during the pandemic.
Resource person in the orientation training program on ‘Basic Marketing’ for graduates at the Kopay Christian College Centre on September 23, 2020. This program aimed to lay a solid foundation for graduates entering the marketing field.
On October 2, 2020, I as a resource person for the orientation training program on the Management Package, focusing on Innovation and Creativity at the Vaddukoddai Centre. This session inspired graduates to harness creative thinking in their management practices.
Delivered an insightful talk on “The Impact of Attire on Learning,” emphasizing the importance of self-presentation in an academic environment.
Served as a resource person for the orientation program for freshmen, presenting on “The Role of IQAC in Ensuring Quality in Higher Education,” highlighting the significance of internal quality assurance.
Resource person in the comprehensive workshop focused on quantitative data collection methods for a pivotal study on ragging and Sexual and Gender-Based Violence (SGBV) within the Sri Lankan University System, in collaboration with UGC and UNICEF.
Workshop on ‘Led a specialized workshop on qualitative data collection techniques, furthering the research initiative on ragging and SGBV in Sri Lankan universities, sponsored by UGC and UNICEF.
Engaged students from the Commerce Department in a dynamic session about “Internal Quality Assurance: Steps Toward Program Review,” fostering awareness of quality standards in education on 6th of September 2018.
Served as a resource person in a transformative workshop on women empowerment, organized by Sari Connection in collaboration with PARCIC (Pacific Asia Resource Centre for Inter-People’s Cooperation). The workshop focused on promoting gender equality and enhancing the socio-economic status of women in the Mullaithivu District on 16th and 17th of november 2027.
Facilitated an engaging awareness session for the academic staff, focusing on “Internal Quality Assurance and Steps Forward to Program Review.” This session aimed to enhance understanding of quality assurance processes and foster a culture of continuous improvement within the faculty on 27th of october 2017.
Served as a resource person in an orientation programme titled “Living in Jaffna,” providing valuable insights into the cultural, social, and educational landscape of Jaffna. The session aimed to help participants navigate their new environment effectively on 18th of January 2017.
Served as a resource person for an engaging one-day introductory workshop on the SPSS package for final-year students. This hands-on training was designed to enhance their research capabilities, equipping them with essential skills to effectively conduct their fourth-year research projects on the 29th of December 2017.
Delivered an informative seminar for third-year external students on the principles of Applied Economics, enhancing their understanding of economic concepts and applications.
Resource person in the awareness session for both academic and non-academic staff, of the commerce department focusing on internal quality assurance and the steps necessary to achieve excellence within the department on 25th of October 2017.
Facilitated a workshop on research methodology for principals in the Jaffna district, aimed at equipping educators with essential research skills for the upcoming Principal Research Conference on June 27th 2016.
Engaged as a resource person for “Creativity Day,” a dynamic event for entrepreneurs, students, and staff, promoting innovative thinking and entrepreneurial skills on 25th August 2016.
Contributed as a resource person in a youth development program organized in collaboration with the European Union, UNDP, Sri Lankan government, and the University of Jaffna, focusing on empowering young individuals on 16th January 2016.
conducted training workshops on project implementation and monitoring focused on SWOT analysis for community-based organizations. These sessions were held on July 4, 5, and 11, 2015, at the District Secretariats in Mannar and Murunkan, organized by UNDP. Through these workshops, I empowered community members with essential analytical tools to assess their projects effectively.
Served as a resource person in another youth development initiative, also organized by the European Union, UNDP, Sri Lankan government, and the University of Jaffna, fostering skills and opportunities for local youth on January 3 and 9, 2016.
Resource person in the youth development program organized in collaboration with the European Union, UNDP, the Sri Lankan government, and the University of Jaffna, which took place in the Killinochi District on January 16, 2016. This program focuses on equipping young individuals with essential skills for personal and professional growth.
Delivered training on “Correlation and Regression Analysis in SPSS” to the academic and executive staff of the University of Jaffna on March 28, 2015. This training provided participants with critical statistical analysis skills, enhancing their research capabilities.
On June 29, 2015, I facilitated a workshop on “Dairy Business Management” for small-scale dairy farmers, milk traders, transporters, and processors in Mullaithivu District. Organized by World Concern, an international non-governmental organization, this workshop aimed to strengthen the local dairy industry through effective management practices.
Served as a resource person for the Youth Development Training Program (YLD) under the joint project of Governance for Local Economic Development (SDDP), GLED, and UNDP. This program included social mapping through a participatory rural approach at Nagathalvu Village in the Mannar District on August 29, 2015, helping community members engage in local development efforts.
Conducted training workshops on project implementation and monitoring on July 30, 2015, for community members involved in social mapping work. Organized by UNDP and the District Secretariat in Mannar, this initiative aimed to foster collaboration between community members, government officials, and trainees in enhancing local development through effective project management.
Facilitated a training workshop on business and management capacity development for rural entrepreneurs on April 23, 2015. This workshop aimed to equip rural entrepreneurs with vital skills to enhance their business operations.
Resource person in the workshop on “Correlation and Regression Analysis via SPSS,” organized by the Jaffna Science Association for the academic staff of the University of Jaffna, held on March 23 and 24, 2014. This training enhanced their research capabilities by introducing them to essential statistical methods.
Delivered a seminar on “Data Analysis in SPSS” for the academic staff of the University of Jaffna from February to March 2013. This session aimed to strengthen their data analysis skills.
On May 29, 2012, I conducted a workshop on the Statistical Package for Social Sciences (SPSS), organised by the Operational Technical Secretariat (OTS), which provided faculty members with essential tools for their research.
Served as a resource person in a workshop aimed at school teachers, focusing on the essentials of business plan preparation. This session provided educators with valuable insights and tools to effectively guide their students in developing comprehensive business plans on December 14th 2014.
Facilitated workshops on project implementation and monitoring with a focus on SWOT analysis for community-based organizations in Kilinochchi on December 4 and 10, 2011, organized by UNDP and the District Secretariat of Kilinochchi in collaboration with the University of Jaffna.
Seminar conducted for beneficiaries of CARE International on “Basic Marketing Approaches” on September 11, 2012, where I shared foundational marketing strategies.
Served as a resource person for training workshops on project implementation and monitoring, as well as SWOT analysis, held on December 4 and 10, 2011, for community-based organizations at the District Secretariat in Mullaithivu. This initiative was organized by UNDP and aimed to empower local organizations with essential project management skills.
Conducted a seminar on designing service marketing strategies for beneficiaries of CARE International on July 13, 2011. This session focused on developing effective marketing approaches to improve outreach and service delivery.
Facilitated a seminar on supervisory control for training nurses at the Teaching Hospital in Jaffna on February 20, 2010, aimed at enhancing the training process for nursing staff.
Led an orientation program on Applied Economics for external third-year students on February 12, 2012, providing them with valuable insights into economic principles and applications.
Served as a resource person for a workshop on regression analysis using SPSS for third-year students in the Department of Philosophy at the Faculty of Arts, University of Jaffna, on May 26, 2015.
Conducted a marketing seminar for CBF and ACBF students at Jaffna College’s undergraduate department on February 25, 2007. This seminar focused on fundamental marketing principles, preparing students for their future careers in the field.
Undergraduate Teaching
- BBAM 32053: People skills (2024)
- BBAM 22043: Public Service Management (2023)
- BBAM: 1131: Sri Lankan Business Environment (2021, 2022, 2024)
- BBAM1213: Marketing Management (2017,2018,2019,2020)
- MKG1231: Principle of marketing (2011, 2012)
- BBAM 1123: Business environment (2015,2016)
- MKG3231: Research Methodology in Marketing (2012)
- BBAM 4113: Computer application in research in marketing (2017,2018,2019)
- MKG 2131: National Economy Management (2010,-2015)
- BBAM 2113: Managerial Economics (2015-2020)
- MKG 3131: Consumer behaviour (2015)
- BBAM 3113: Exploring consumer behaviour (2020)
- MKG 4134: Retail Marketing Management(2016,2017)
- BBAM 3151: Bank Marketing Essentials (2017,2018,2019,2020)
- COM 41023: International Trade and Finance (2017,2018,2019)
- COM 32023: Computer Application for Research (2009-2021)
- COM 3133: Strategic Marketing Management (2010,2011,2012)
- COM 3233(M): Marketing Communication (2009,2010)
- COM 4134(M): Advertising Management (2010,2011)
- COM 4231: Information Strategy (2005,2006, 2011,2012)
- COM 4233(M): International Marketing (,2010, 2011,2012)
- Com 3134(M) : Sales Management (2011,2012)
Inter-faculty Teaching
- MKG (1) 2227: Sri Lankan Business Environment to the second-year undergraduate students for three academic batches from 2016 to 2018.
- APS401XM2: Industrial Management to the fourth-year science faculty students for five academics batched from 2013to 2018.
- MC 9030: Marking and Finance to the third-year Engineering faculty students for four academic batches from 2017 to 2020.
- AMKG 31063: Marketing management to the third-year Arts faculty Students for the one academic batch in 2019.
Postgraduate Teaching
- MBA (E) 2223: Consumer Psychology to the second-year Master of Business Administration Students for two academic batches in 2020 and 2021.
- MBA 2131: Business Research Methodology to the second-year Master of Business Administration Students for one academic batch in 2018.
- PGDM 1233: Marketing Management to the second-year Master of Business Administration Students for two academic batches in 2018 and 2019.
External Degree Programmes
- EX.COM 1131: Business Environment to the first-year Bachelor of Commerce (External) for four academic batches from 2017 to 2020.
- Ex.COM 3135: Consumer behaviour to the third-year Bachelor of Commerce (External), for two academic batches from 2020 and 2021.
- Ex.COM 4134: National Economy Management to the third-year Bachelor of Commerce (External) in 2020.
- BBM 1131: Business Environment to the first year first semester students of Bachelor of Business Management degree in 2021.
Visiting Lecturer
- Environmental economics in the Master of Environmental Management conducted by Faculty of graduate studies at the University of Jaffna in 2011/2012 batch- 1st semester from 02.03.2012 to 10.06.2012.
- Visiting Lecturer at Jaffna college undergraduate department for banking courses (CBF, ACBF), organisational management for CIMA, and management for AAT (stage II), 2003-2004.
- “Univenture” Institute of Business Management, for the subject management for CIMA in the academic year 2003-2004.
Director
- Director, Center for Gender Equity and Equality (CGEE), University of Jaffna 2021-2022.
- Acting Director, Internal Quality Assurance Unit (IQAU) in 2018.
Member
- Qualitative experts in the study of Streamlining the management of atrial fibrillation using a mHealth real-time decision support platform in the Jaffna district: A feasibility study Led by DCFM, the University of Jaffna is collaborating with the University of Birmingham, United Kingdom, to shed light on the AF situation in the Northern Province of Sri Lanka.
- Collaborative research member of water quality Multi-Stakeholder Approach for Water Security in Northern Province, Sri Lanka: Through Participatory Action Research, AHEAD, World Bank funded project 2019-2022.
- Panel for the selection interview for the Master of Business Administration, batch 2019/2020, on the 26th and 28th of February 2021.
- Member of the editorial board, Sri Lanka Journal of Marketing, published by the Department of Marketing, University of Kelaniya, Sri Lanka. 2020 to date
- Fellow member, Charted Institute of Marketing (UK), 2020.
- Charted Institute Marketing (UK), 2016-2020.
- Sri Lanka Institute of Marketing (SLIM)2016 to date.
- Publicity Committee Jaffna University Research Conference (JUICE), 2018
- The Senate standing committee of the Quality Assurance Centre of the University of Jaffna, 2017-2020, 2021 to date.
- The panel of Judges for evaluating Climathon Projects, at the Climathon event 2020, the evaluation via Zoom on 9th, 10th, 12th, and 13th of November 2020.
- member of the Standing Committee of the CGEE, University Grant Commission, from 2021.
- Curriculum Development and Monitoring Committee, Faculty of Management Studies and Commerce. 2017-2020.
- The Regional Management Committee of the Wellbeing Centre, University of Jaffna2019-2020.
- Panel of evaluators of the research proposals of Master of Education, Faculty of Graduate Studies.
- Grievance Committee, The Center for Gender Equity and Equality (CGEE) University of Jaffna, 2020.
- Industrial Liaison Cell, 2017-2020.
- Editorial Board-International Conference on Contemporary Management, ICCM-2017.
- Curriculum revision committee under QIG/HETC project
- The local organizing committee, Jaffna University Research Conference 2012
- Technical evaluation Committee, Stationaries (QIG/BBA study Program/R1/W1)
- Faculty-level committee on the township planning 2015.
- Postgraduate Diploma leading to Master of Business Administration, Faculty of Management Studies, Curriculum Development Committee 2011.
- curriculum development committee or BBA study program under the QIG/HETC Project in 2014.
- Course module preparation for Strengthen the Research Capacity of a School principle in North Sri Lanka, 2018.
- the organising committee, Annual Research Conference, University of Jaffna 2010
- The self-evaluation writing team for Bachelor of Commerce and Bachelor of Business Administration, 2017-2018.
- Course module preparation –Business Environment-Ex.com 1131
Coordinator
- Research Coordinator, University of Jaffna, for the Study on Ragging and Gender-Based Violence (SGBV), conducted by UGC and UNICEF, 2018 -2019.
- Faculty Coordinator, University Business Linkage (UBL), University of Jaffna, 2015-2020
- Coordinator, Business Incubation Cell, of the Faculty of Management Studies and Commerce, 2015-2020.
- Coordinator, Internal Quality Assurance Cell of the Faculty of Management Studies and Commerce 2017- 2020.
Treasure
- Senior treasure, Commerce Student Union, Faculty of Management Studies &Commerce, 2012-2013.
Others
- President, Alumni Association, Faculty of Graduate Studies, University of Jaffna, 2017-2020.
- Chairperson, Research and Higher Degree Committee, Faculty of Management Studies and Commerce 2020-2023.
- Part-time warden of women’s hostel Thiruvelvely Anantha Kumarasamy Hostel from 2019-2020.
- Student Counsellor, 2014 – 2019.
- Chief Examiner, Advanced level paper Marking for the subject Business Studies, appointed by the Department of Examination, Sri Lanka, 2018- to date.
- Convener, International Conference on Contemporary Management 2017.
- Person in charge- uploading handouts on LMS, QIG/HETC project 2015 to 2018.
- Student counsellor, Faculty of Management Studies & Commerce 2011-2019.
- Managing editor- Journal of Business Studies, Faculty of Management Studies and Commerce, 2013- 2016.
- Associate Editor, Journal of Business Studies, Faculty of Management Studies and Commerce 2017- 2020.
- Person in charge of uploading course units for the QIG (window 1) BBA study
Program, R1,W1), in 2015.
Books
- Shivany, S. (2020). Data analysis in SPSS) Semamadu Publication, ISBN-978-955-685-162-9.
- Shivany, S. (2020). Consumer Behaviour Lanka Book Depot Publication. ISBN -978-955-705-402-5.
- Shivany, S. (2020). Consumer psychology. Kumaran Book House Publication.ISBN-955659703-4.
- Shivany, S. (2020). Case studies in marketing, Semamadu Publication. ISBN-978-955-685-161-8.
- Shivany, S. (2017). Marketing Management Guru Printers Publication. ISBN- 978-955-4511-01-09.
- Shivany, S. (2017). Business Environment, Guru Printers Publication, first edition ISBN-978-955-4511-02-6.
- Shivany, S. (2017). My Articles. Guru Printers Publications. ISBN-978-955-4511-03-3.
2024
- Rathna S.N.K.K & Shivani S, (2024). Developing Personal Brands through Social Media Platforms: A case of university academics in Sri Lanka, Abstract in the Proceedings of the 28th Annual Technological Advances in Science, Medicine, and Engineering (TASME 2024) Conference (Hybrid Conference). Toronto, Canada. July 6-7.Page:40 .
- Jegashini, K, and Shivany, S (2024). Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users, First International Conference on Criminology & Criminal Justice NEW HORIZONS IN CRIMINOLOGY AND CRIMINAL JUSTICE University of Sri Jayewardenepura, Sri Lanka October 3 – 4, 2024, Page No 54.
- Shivany, S (2024) Economic Crisis and Women-Led MSMEs In Sri Lanka: Opportunities, Challenges, and Strategies, Journal of Entrepreneurship and Innovation in Emerging Economies (EIE), Sage publication (under review).
- Shivany, S. Dilogini, K.Jegashini, P.Pathmarajah. (2024) The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. MENTOR The Journal of Business Studies, Faculty of Commerce and Management, Eastern University, Sri Lanka, Volume,8, Issue 2 Pages 67-84.
- Sangarathas, S. Shanmugathas M.A.A. Malkanthie (2024). Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behaviour of mobile banking application users in Sri Lanka, Asian Journal of Marketing Management (AJMM) 2023, Vol (I1I), Issue (1), 56-104 Copyright© University of Sri Jayewardenepura ISSN: 2820-2031 (Printed) ISSN: 2820-2082 (Online) DOI: https://doi.org/10.31357/ajmm.v3i01.7305 Reprints and Permission: ajmm@sjp.ac.lk
2023
- Shivany, S (2023). Sustainable Marketing Strategies taught by Milk-White Soap Kanagarajah: lessons for new businesses (Poster Presentation) International conference on multidisciplinary research, jointly organized by the Centre for Multidisciplinary Studies, the Eastern University of Sri Lanka and Sri Sathya Sai University for Human Excellence Sri Lanka held at the 3rd and 4th of January Sri Lanka.
- Thasika, T. Hensman G H., Dilogini S. and Shivany, S. (2023) Career Disruption of women from the perspectives of Male Counterparts an explorative investigation in Sri Lanka. 2nd International Conference on Gender Disparities. Organised by the Centre for Gender Studies, University of Kelaniya. Abstract book page 23.
2022
Vethanayagam Antony Sheron, Shivany S, Tiffany E. Gooden, Mahesan Guruparan, Balachandran Kumarendran, Gregory Y. H. Lip, Semira Manaseki‑Holland, Krishnarajah Nirantharakumar, Kaneshamoorthy Shribavan1, Kumaran Subaschandren, Rashan Haniffa, Rajendra Surenthirakumaran, G. Neil Thomas, Powsiga Uruthirakumar, Sheila Greenfield, Deirdre A. Lane, Abi Beane6 and NIHR Global Health Research Group on Atrial Fibrillation Management (2022) Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri Lanka: a rapid evaluation of barriers and facilitators to care, BMC health service research 22:1078, Springer Nature Publication, https://doi.org/10.1186/s12913-022-08440-1. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9429
Shivany, S and Kumarendran B (2022) Business stakeholders’ role in sustainable water resource management in Jaffna district, Midway symposium, organized by Water Security through Participatory Action Research (WASPAR) University of Jaffna, a project funded by AHEAD held on 21st November 2022.
Dinesh Coonghe, G. Sriskanthan, S., Shivany, S Karthiga, I. Dishalini (2022), Engaging School Students for Enabling Water Security: Systemic Challenges and Search for Opportunities, Midway symposium, organized by Water Security Through Participatory Action Research (WASPAR), Faculty of Graduate Studies University of Jaffna, project funded by AHEAD held on 21st November 2022.
2021
Shivany, S. (2021). Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management. In: Dhiman S., Samaratunge R. (eds) New Horizons in Management, Leadership, and Sustainability. Future of Business and Finance. Springer, Cham, Pages: 393-412. https://doi.org/10.1007/978-3-030-62171-1_19.http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9449
Shivany, S (2021). Entrepreneurial marketing dimensions: Evidence from women-owned SMEs in Sri Lanka. Sri Lanka Journal of Marketing, Volume 7: issue 3, September December 2021, Pages 181-211. Published by Department of Marketing, University of Kelaniya, Sri Lanka. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/6159
Shanmuganathan,K, & Shanmugathas,S. (2021). Factors Determining Social Media Marketing Adoption of Micro, Small, and Medium Enterprises (MSMEs) In the Northern Province, Sri Lanka. Wayamba Journal of Management. Volume 12, Issue 01, June 2021, Pages 125-151. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/4145
2020
Shivany,S.(2020).Violence against women: a content analysis of Tamil paper news, the first international Tamil conference, historical perspective of Tamil Research, Publication of research papers, organised by Department of Tamil, University of Jaffna 2020.01.10, pages:722-731. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9448
Chathuranga, W.M.N. and Shivany, S. (2020). Application of e-Marketing Tools at Keells Super, Sri Lanka. M-Infiniti Journal of Management. Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vol.14, Issue -1, February 2020, ISSN 0973-7197, 194-216. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1759
Kavitha, S. & Shivany, S. (2020). Marketing Problems of Women Handy-Craft Producers in Jaffna District, Global Journal of Business and Management Research, Published by Sairam Institute of Management Studies, Sai Ram Engineering College. Vo l6, Issue.1, February 2020, ISSN 2347-7814., Pages 139-152. .
2019
Jayasooriya, T., S. Shivany, S. Vaikunthavasan, S. (2019) Intention towards Mobile Multimedia Message (MMS) Advertisements, International Journal of Engineering Applied Sciences and Technology. Volume 4, Issue 5, Pages 138-149. ISSN No. 2455-2143. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1769
Shivany, S. (2019). The protagonist of Tamil Females in the processing and marketing of dry fish in coastal villages of Jaffna, Sri Lanka. International Journal of Sales & Marketing Management, Research, and Development. Vol. 9, Issue 1, Jun 2019, Pages 41-58. SSN (P): 2249-939; ISSN (E): 2249-8044. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1773
Shivany, S. (2019). Factors influencing the career progression of married female staff International Conference on Contemporary Management (ICCM 2019). The Faculty of Management Studies of the University of Jaffna, held on July 29-30, 2019. Pages: 942-955. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2114
Queenmary X.M., & Shivany, S. (2019). Marketing Strategies for The Seasonal Offers at Manner Retail Stores, 8th Annual International Research Conference, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pages:205-214.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8193Shivany, S. (2019). Impediments and Approaches for Management Faculty and SME Linkage: An Institutional Case Study, 16th International Conference on Business Management (ICBM 2019), Organised by the University of Sri Jeyawarthanapura and Monas University, Australia, held in Monas University, Melbourne, Australia from 12 -14 of December 2019, Page No: 120.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1768Kavitha, S., & Shivany, S. (2019). Enlightening the Livelihoods of Handy craft Producers in Jaffna District: The Ways Forward, Sustainability through Business, Humanities and Technology, 8th Annual International Research Conference – 2019, Organised by The Faculty of Management & Commerce, South Eastern University of Sri Lanka, on 25th November 2019, Pag No: 75.
2018
- Sujatha, N., & Shivany, S. (2018). Exploring the Factors Influencing Adoption of Internet Banking in Jaffna District. International Journal of Recent Science Research. Volume 9(4), pp. 26404-26415. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9549.
- Mary Theresa, S., & Shivany, S. (2018). Content Analysis of Promotional Messages Conveyed by Retailers in Manner District. International Review of Management and Business Research. Vol. 7, Issue. 01, pages:278-288. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9552.
- Malathy, R.K.M., & Shivany, S. (2018). Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District. International Journal of Latest Research in Engineering and Management. Volume 2 Issue 2, Pages: 16-28. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9551
- Shivany, S. (2018). Billboard Advertisement Strategies, International Journal of Application or Innovation in Engineering & Management. Volume 7, Issue 4, pages. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9550
- Dilogini, K.. Shivany, S. Asoka. Malkanthie, M.A.(2018) Customers’ characteristics of behaviour to use tech – marketing in banks: Propositions for future research at 2nd Research Conference on Business Studies RCBS (2018) held on 20th September 2018, Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8172
- Dilogini, K. Shivany, S. & M.A.Asoka Malkanthie. (2018). Customer Characteristics on Behavior to Use Tech Marketing in Banks: Propositions for Future Research, Paper Presented at The Research Conference on Business Studies, held on 20th September, 2018 ISSN: 2478-1126 (Pages 275-285), Organized by the Faculty of Business Studies, Vavuniya Campus, University of Jaffna. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8172
- Shivany, S (2018) ‘Wretchedness of Women in the postwar context: A comparative analysis of between literature and practice, A research collection Published by World Tamil Cultural Union, in February 2018, Pages 206-230.
- Sathyavany, N, &Shivany, S (2018), Interfaces among e-banking service qualities, e-customer satisfaction, and e-loyalty, International Journal of Business and General Management (IJBGM), ISSN (P): 2319-2267; ISSN (E): 2319-2275 Vol. 8, Issue 1, Dec- Jan 2019; Pages:1-18. (indexed in DOAJ). R-Repository /UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1770.
- Jayasingha, S.M & Shivany, S (2018), Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements, International Journal of Business Marketing and Management (IJBMM), Volume 3 Issue 12 December 2018, P.P. 01-16, ISSN: 2456-4559, Pages: 1-16. (indexed in COPERNICUS, Cite Seer) R-Repository/UoJ http://repo.lib.jfn.ac.lk.
- Suvethika, S and Shivany, S (2018), Retail business intention amidst the undergraduates, International Journal of Management and Economics Invention, ISSN: 2395-7220, DOI: 10.31142/ijmei/v4i10.03, Volume: 04 Issue: 10, Pages: 1964-1966. (Indexed in DOI, and Digital Identification Database System]R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1775.
- Sathiyavany, N, and Shivany, S (2018), E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual model, International Journal of Social Sciences, and Humanities Inventions, DOI https://doi.org/10.18535/ijsshi/v5i6.08, Vol5, No 6, Pages 4808-4820. (Indexed in, RSIS Virtual Library R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1765.
2017
Shivany, S. (2017). (Wretchedness of Women in The Post War Context in The Post War Context: A Comparative Analysis of Between Literatures and Practices). International Movement of Tamil Culture Canada, 13th International Conference on Challenges and Initiatives of Tamil Language and Culture, 5th And 6th of August 2017,
Shivany, S (2017) Exploring the Models for Linking Micro Marketers and The Management Faculty: An Institutional Case Study, Published at the 4th Annual Research Symposium on Social Science and Humanities, 20th Of December, 2017, Proceedings ARSSSH-2017, National Center for Advanced Studies In Humanities & Social Sciences, Sri Lanka. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8174
Suganya, S & Shivany, S (2017) Guerilla Advertising Weapon for Promotional Problems of Selected SMEs, In Mannar District (A Poster Presentation), Full Paper Published In The Proceedings of ICCM 4th International Conference on Contemporary Management, Conducted By, Faculty of Management Studies And Commerce, University of Jaffna. (Pp547-563). http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8175
Dilogini Kurunathan and Shivany S (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. International Journal of Business, Social, and Scientific. Research. Volume 6(1), Pages 27-36. R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1767.
Shivany,S, Shathana,V& Piriya, M (2017), Challenges Faced by Diary Producers for Pursing Sustainable Livelihood in Mullaithivu District, Journal of Business and Economics, ISSN 2155-7950, USA, August 2017, Volume 8, No. 8, pp. 680-687, DOI: 10.15341/jbe(2155-7950)/08.08.2017/006 (Indexed in SSRN), R-Repository/UoJ http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1762.
Suganya, S, & Shivany, S (2017), Exploring the meaning of Green Packaging on consumer viewpoint, Global Journal of Business Management, Research, Vol 05 Issue, 1. Published by Sairam Institute of Management Studies, Sai Ram Engineering College, India, 2017. Pages 189-206.
Janany, E & Shivany, S, (2017), The factors influencing on purchase intention toward beauty care products in Jaffna district, The International Journal of Research Publication, Vol, 07, No 04. Pages:1-13. R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1776.
Wijeyasuriya, A.P.S.M & Shivany, S (2017), Reasons for low sales of Nutri plus of Nutri range Product line in CBL food Pvt: An applied Marketing Research, Global journal of Business Management, Research, Vol, 5, Issue, 1. Published by Sairam Institute of Management Studies, Sai Ram Engineering College, India, Pages: 166-188. R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/1774.
Inthusha, S & Shivany, S (2017), Factors influencing the student adoption of e-learning, among Commerce and Management Undergraduates, SANKHNA, International Journal of Management and Technology, vol.6, Issue 1. Published by Sairam Institute of Management Studies, Sai Ram Engineering College, Pages: 235-247.
Sivagowry, K, & Shivany, S (2017), Analysis of supply chain problems in the fish processing sector, SANKHNA, International Journal of Management and Technology, vol.6, Issue 1. Published by Sairam Institute of Management Studies, Sai Ram Engineering College. India. Pages: 88-100.
2016
Shivany, S (2016), Critical Discourse analysis of Tamil Cultural identity in celebrity endorsement advertisements, Journal of Business Studies, Vol 03, issue 2, July December 2016, ISSN 2362-0269, published by the Faculty of Management Studies and Commerce, University of Jaffna. Pages: 56-80. R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2112.
Shivany, S &Velnampy, T (2016), Content Analysis of Tamil TV Commercials Aimed at Women in The Post War Context, Full Paper Published at the 13th International Conference on Business Management ICBM, on 7th And 8th of December 2016. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8177
Dilgini, K, & Shivany, S (2016), Framework of Technology in Marketing World: A Theoretical Review, Full Paper Published at the 13th International Conference on Business Management ICBM, on 7th And 8th of December 2016. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8178
Shivany, S (2016), Content Analysis of Green Advertisement Messages Conveyed by Small,Medium, And Micro Enterprises in Northern Province, Full Paper Published In The Proceedings of The Jaffna University Research Conference (JUICE), Which Was Held on 12th And 13th of 2016 (P100-106). http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8179
Shivany, S (2016). Challenges faced by the women entrepreneurs for adopting green marking strategies The Jaffna University Research Conference (JUICE), held on 12th And 13th of 2016(P130-136). http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8180
Bakeerathy, V. Vaishnavi,S. & Shivany, S. (2016).Exploring The Innovative Model For Waste Material Management (WMM) (A Poster Presentation). Published In The Proceedings Of International Conference On Contemporary Management -2016 (ICCM-2016, (Pp496-510). Faculty of Management Studies and Commerce. University of Jaffna.
Pavithra, S. Niththiya, N. & Shivany, S. (2016). Exploring the Factors Influencing Mothers Brand Choices on Baby Diaper Brands (An Applied Marketing Research) Published in The Proceedings of International Conference on Contemporary Management, 2016(ICCM-2016). Conducted by Faculty of Management Studies and Commerce, University of Jaffna. (pp579-592).
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8181Shivany, S & Velnampy, T. (2016). Consumer Responses Towards The 4PS Marketing Strategies in The Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach. 12th International Conference on Business Management ICBM. on 7th And 8th Of December 2016.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8182
2015
Shivany,S, Ratnam, E,Sivarajah,K ,Karunanithy,M, Rajumesh,S, Sivesan,S, Sathana,V, Kumaratheepan, V,Sivanenthira,S,& Dilogini,K (2015). Role of Marketing Department of a University. In Boosting Micro Marketers in An Unethical Business Environment, International Conference on Contemporary Management (ICCM). Full Paper Presented and Published in Third Proceedings, ISSN-2448-9883. Page No 930-946.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8183Shivany,S, Velnanpy, T and Kajendra, K (2015), The cases of women (Micro) Marketers in Northern Province, Sri Lanka. Journal of Business Studies Volume 1 (1), Published by Faculty of Management Studies and Commerce, University of Jaffna. Pages: 12-23.
R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2113.Shivany, S and Velnampy, T (2015), Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context, International Journal of Social Science and Management, Volume:04, Number: 11, March 2015 Page: 115-126. R-Repository/UoJ http://repo.lib.jfn.ac.lk.
Sivacamy, S, Shivany, S, & Sivanenthira, S (2015) Awareness of Food labelling and use of the information in purchasing prepacked food products among consumers in Jaffna District: Special reference to Supermarkets, International Journal of Commerce (IJC), Vol No3, J/D 2015, ISSN 2394-9597. Pages: 6-9. Published by Global Association of Commerce and Management, India.
Shivany, S, Velnampy, T, Kajendra, K (2015) Literature survey on post-war Marketing strategies for the conflict-affected areas of Sri Lanka, Annamalai International Journal of Business Studies and Research, special issue, October 2015, published by the University of Annamalai, India. Pages: 73-85. R-Repository/UoJ: http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2107.
Vahini Sothilingam, Shivany,S, Sivanenthira Sivapragasam, (2015), Determinants of Demand in Hotel Industry, Special Reference to Jaffna District, Annamalai, Business Review, special issue, October 2015, Published by the Annamalai University, India, Pages: 5-12., R-Repository/UoJ : http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2104.
2014
Shivany, S, Velnampy.T, and Kajendra K, (2014), Micro Credit Marketing Strategies In the marketing Context, Proceedings of The 1st International Conference on Contemporary Management(ICCM), Organized By The Faculty Of Management Studies And Commerce, University Of Jaffna. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8179.
2013
Velnampy.T. Kajendra, K. and Shivany, S. (2013). Marketing Strategies for The Livelihood Income Generating Activities in The Post War-Marketing Context, Proceedings of the 9th International Conference on Business Management, Turning Crisis into Opportunities. Meeting the Unmet ICBM 2012. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8185.
Sivanenthira, S, Shivany, S (2013), Factors influencing Customer Perceived Value of Services of Medical Clinics, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834, EIJMMS, Vol.3 (5). Pages: 254-270. Published by Zenith International Research and Academic Foundation (ZIRAF), Yamunanagar, R-Repository/UoJ http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/2105.
2012
- Shivany, S. (2012). The prominence of information bases & Media assessment in the post Conflict marketing environment, ACADEMICIA, International Multidisciplinary Research Journal, published by South Asian Research Journals,2(6), Pages: 70-81. A Publication of CDL College of Education, Jagadhri. Affiliated to Kurukshetra University Kurukshetra, Haryana, India.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8171
2011
Shivany,S.(2011). An Empirical Investigation of The Effect of Customer Participation on ATM’s Services Performance. 8th International –Conference on Business Management, Researching into Realities of Management -For Better Well-Being’s ICBM-2011. 8th And 9th of December, 2011, Pages 537-544.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8186Shivany,S. (2011). Exploring The Pattern Of Consumer Brand Choices In The Post Conflict Marketing Environment; Grounded Theory Approach, Paper Published In The International Conference on Leading Beyond Horizon; Engaging Future ,Organized By The Department of Business Administration , Annamalai University India, On 28th And 30th Of July2011, Pages 281-286. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8187.
Shivany,S (2011) Exploring Consumers’ Attitude Toward Local TV Commercials In The Post Conflict Marketing Environment: Grounded Theory Approach, Competency Building Strategies In Business & Technology, International Research. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8188.
Fazeela, J.A.&. Shivany,S. (2011). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services, and The Contribution of The Technology as A Moderator, Special Application to The Private Commercial Banks in Sri Lanka, International Conference on Leading Beyond Horizon: Engaging Future Organization, Annamalai University India. Pages 336-353. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8190.
Shivany,S and Sanchieef.A.(2011).Impact of Information Technology on Customer Satisfaction , Special Application to The Post Conflict Banking Environment . International conference on Competency building strategies in business and technology Vol.2. Sairam Institute of Management Studies, India. http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8192.
2010
Fazeela, J.A.& Shivany,S .(2010). Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services In Sri Lankan Commercial Banking Sector. International Research Conference on Management and Finance, University of Colombo, 2010 Pages 393-406.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/8190Shivany, S (2010). Attitude as determinant of Mobile Advertising Acceptance, and the Moderating Effect of Control Facilities. Annual Research Conference, University of Jaffna, Sri Lanka. 15th of November 2010.
http://repo.lib.jfn.ac.lk/ujrr/handle/123456789/9450.
Awards/Prizes
- University Prize for the Best Solution-Oriented Thesis Award -2016 (University Level): received for the Undergraduate Research supervision on “Branding problems of Jaffna Made Products: A Multiple case studies of Manufactures in Jaffna District, under the University Business Linkage Initiative Program, University of Jaffna, (Approved by University Grants Commission Circular No: 10/2016 of 25th July 2016& 4 /2016 of 01st March 2016), on 09th September 2016.
- Prize for the Best Solution-Oriented Thesis Award (Faculty Level)-2016, for the Undergraduate Research supervision on “Branding problems of Jaffna Made Products: A Multiple case studies of Manufactures in Jaffna District., by the University Business Linkage Initiative Program, the University of Jaffna (Approved by University Grants Commission Circular No:10/2016 of 25th July 2016 & 4 /2016 of 01st March 2016), on 09th September 2016.
- ‘Reasons for low sales of Nutri plus Nutri range Product line in CBL food Pvt: An applied Marketing Research’ 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
- ‘Exploring the meaning of Green Packaging on the consumer viewpoint,’ 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
Research Grants
- Received Scholarship award from UGC for Higher Studies -2014 to complete the Ph.D. at the Faculty of Graduate Studies. The University of Jaffna, from 2011 to 2014.
- Received a university research grant for ‘Exploring the models for linking micro marketers and the Management faculty” in 2016 October.
- Receiving research allowance in Circular No 01/2011, the Ministry of Higher Education received an annual research allowance from 2011 to 2021.
Travel Grants
- Granted to present a research paper at the 16th International Conference on Business Management (ICBM 2019), Organised by the University of Sri Jeyawarthanapura and Monas University, Australia, held in Monas University, Melbourne, Australia, from 12 -14 of December 2019.
- Granted to present research papers at the 7th International Conference on Social science for sustaining Business and economy in Global market, which was held in Sairam Institute of Management Studies, India, on 21st and 22nd of September 2017.
- consultation report to ‘CARE international Sri Lanka’ on marketing strategies for small Industries’ in 2013.
- proposal for the competitive grant for the center’s development for the open and distance learning for EDP fund from world bank 2013.
- Submitted an institutions vise report on ragging and sexual and gender-based violence (SGBV) to the UGC and UNICEF project by completing quantitative and qualitative phases of the study in January 2019
Presentations
- presented the institutional vise report in ragging and sexual and gender-based violence (SGBV) at the UGC on 14th January 2019.
- As the acting director of the Internal Quality assurance Unit (IQAU), I presented on the topic “Internal Quality Assurance Unit of the University and its role towards the quality assurance of Jaffna University” on 12th November 2018 to the Programme reviewers of Bachelor of Business Administration, Faculty of, Management Studies and Commerce.
Scholarly Work
Attended Conferences and workshops
- Webinar on ‘programme review’ on 16/01/2021 conducted by the staff development center, university of Jaffna.
- Three steps to create quality video content on a budget, (Webinar), by Kim Slade, held on 03rd November 2020, hosted by CIM (UK).
- Sustainability: is it time for marketing to grow a conscience (Webinar), on 19th November 2020, hosted by CIM Midlands (UK).
- Demystifying and simplifying Customer Journey Mapping (Webinar), by Marian Norwood, on 11th November 2020, hosted by C.I.M. Ireland (UK).
- Put the experience back into customer experience (Webinar), by Nick Baggatt, on 20th October 2020, hosted by CIM (UK).
- ‘Crisis communication” (Webinar), on 22nd October 2020, hosted by CIM CIG(UK).
- ‘What the brain reveals about your marketing Message’ (Webinar), by Katie Hart, on 08th October, hosted by CIM southwest (UK).
- ‘Leading and managing through change ‘(Webinar), on 21st September 2020, hosted by C.I.M. York shire (UK).
- ‘Future proof your digital marketing skill’ (Webinar), Daniel Rowles, hosted by CIM (UK).
- ‘The psychology of pricing’ (Webinar) by Michelle Carvill, on 19th August 2020, hosted by CIM (UK).
- ‘Adopted or overcome’ (Webinar)by Nilushi Jeyatilake, Brandon Morris, and Ravi Jayawardena on 29th July 2020, hosted by CIM (UK).
- ‘Advanced use of LMS’ on 08th July 2020, organised by the Staff Development Center (SDC), UOJ.
- Training workshop for reviewers 2020, organised by the Quality Assurance Council, Sri Lanka. On 16th June, 2020. The morning session was held via Zoom. The evening session was held at FGS, UOJ.
- ‘ஈழத்துப்படைப்புகளை ஆவணப்படுத்தல்’ by Dr.Kalpana Chandrasekar, Acting Librarian, University of Jaffna. Held on 07th March, 2020, organised by Alumni Association, Faculty of Graduate Studies, University of Jaffna.
- Turnitin-authenticate (Plagiarism detection tool), by Mr.S.Keetheshwaran, Mrs.T.Janes hosted by Staff Development Center, UOJ, held on 21st July 2020.
- Triangulation approach in research: Emerald Publishing, held on 31st July 2020, by Prof.P.G.S. Amila Jayarathne, Dr.N.Jayantha Dewasiri, Ms.Sangeetha Menon. Hosted by Sri Lanka Institute of Marketing (SLIM).
- Positive sleep in post lockdown world (Webinar), on 13th August 2020, by Giles Walkins, hosted by CIM Greater London.
- Driving consumer cations through brand interactions and experience (Webinar), held on 30th July 2020by Gerry Campbell, FCIM, owner of consultancy banking, hosted by C.I.M. Scotland.
- Training workshop for the reviewers-2020 held on 16th June 2020, organised by the Quality Assurance Council, Sri Lanka. The morning session was conducted via zoom, and the evening session was held at the Graduate Faculty, UOJ.
- Workshop on counseling and psychosocial support-follow-up Programme, held on 11of February 2020, organised by the wellbeing center, University of Jaffna.
- Workshop for the Academic staff on the OBE-SCL Approach New inputs To Intended learning outcomes on 02/03/2020(Monday) Organised by Faculty Quality Assurance Cell (FQAC).
- Participated in the Workshop for Curriculum Revision of Commerce Degree Programme, held on 03/03/2020(Tuesday and 04/03/2020(Wednesday), Organised by Faculty Quality Assurance Cell (FQAC).
- Participated in the workshop on training for research coordinators for interventions for preventing or reducing ragging and SGBV-phase II at the UGC, held on 29th May 2019
- Participated the APQN (Asia Pacific Quality Network) conference on 29th and 30th of March 2019 at BMICH, Colombo.
- participated in the workshop on “An enhancement let approach to quality management focusing on the quality Assurance framework and Quality enhancement” organized by Edinburgh Napier University, and the British Council, Sri Lanka, on 27th and 28th of February 2019.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis and submission of University wise report on findings, Phase 1 at UGC on 24th January 2019 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the Prevention of Sexual and Gender-Based Violence in Higher Education Institution on 13/11/2019 in the University of Jaffna, Original by SDC and CGEE, University of Jaffna.
- Participated in the workshop on “An enhancement let approach to quality management focusing on the quality Assurance framework and Quality enhancement” organised by Edinburgh Napier University and the British Council, Sri Lanka, on 27th and 28th of February 2019.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 1 at UGC on 24th January 2019 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the workshop on training for research coordinators to prevent or reduce ragging and SGBV-phase II at the UGC, held on 29th May 2019.
- Participated in the APQN (Asia Pacific Quality Network) conference on the 29th and 30th of March 2019 in BMICH, Colombo.
- Participated in an awareness programme for the accreditation and evaluation process of institutional Review (IR) and Program Review (PR) of the non-state higher education sector on 15th November 2018, organised by the Ministry of Higher Education at Sri Lankan foundation affairs.
- Participated in the Workshop for Faculty level ELTA-ELSE proposal writers, under AHEAD, held on 11/06/2018.
- Training Programme on Introduction of SCP Resource Pack to Tertiary/University Education Sector on 05/12/2018 08.30 is to 02.00 PM at Jubilee Hall, Green Grass Hotel.
- Participated in the GCE A/L Examination chief examiners organised by the Department of Examination, Sri Lanka. A meeting relevant to the examination was held from 17th to 19th August 2018 in Colombo.3.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 7 at UGC on 07th December 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 6 at UGC on 12th October 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 5 at UGC on 14th September 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 3 at UGC on 26th August 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 1 at UGC on 16th July 2018 from 9.30 AM to 4.30 PM at the UGC Auditorium.
- Participated in the training on Empowerment of research coordinators in data collection, data analysis, and submission of University wise report on findings, Phase 2 at UGC on 26th July 2018 from 9.30 AM to 4.30 PM at the UGC mini board room,
- Participated in the workshop on business innovation training for the entrepreneurs, held on 10th February 2016. At this workshop, selected micro, small-medium entrepreneurs had participated and shared their expectations from each Faculty in Jaffna University. Conducted a team consultancy with Peter Sommer (GIZ consultants) and the university staff.
- Participated in the group discussion on the “Best Solution-Oriented Thesis Award” with Mr. Peter Sommer (UBL consultant) and contributed to draft the first copy of the content of that award to be offered to the students who would have the output which benefits the industrial sector. The discussion was also made with the Dean Faculty of Management Studies and Commerce on 05th May 2016.
- Under the UBL Initiative Programme, as a Faculty representative, I have participated in the National Event for sharing entrepreneurs’ successes stories, which was held at Uva Wellassa University, on Badulla, on 09th August 2016. In that event, ‘Managing UBL in Future’ was discussed by the Team of UBL from, University of Jaffna, Eastern University, South Eastern University, and the Uva Wellasa University.
- Workshop on qualitative data analysis of research material using Nvivo (version 09) at the ICY Center University of Kelaniya from 23rd to 26th April 2012.
- Workshops on Moodle learning Management system workshop held on 28/009/2011 and 03/11/2011 conducted by BBM online degree program, Faculty of Management Studies and Commerce.
- Workshops for the proposal writers for QIG-initial proposals undergraduate program (Window1&2), on 28th July 2011.
- Workshops on Econometric modeling using E-views conducted by Central Bank of Sri Lanka for banking studies from 25-29th April 2011.
- Skill development program held on 28th and 29th October 2010, conducted by MBA Alumni Association, University of Colombo.
- Data analysis using SPSS conducted by carrer.com institute on the 12th and 13th of February 2010.
- Seminar on Quantitative and qualitative research methodology conducted by the MBA Alumni Association June 2010.
- Workshop on Application of E. view software conducted by the Central Bank of Sri Lanka from 21/04/2011 to 25/04/2011.
- An International workshop on “International Corporation Conflict Resolution and Development” was conducted by the University of Colombo at the Auditorium, University of Colombo, School of Computing on 21/12/2007.
- Good corporate governance: the case of Business Joint-residential workshop for MBA students, conducted by Faculty of Management and Finance, the University of Colombo on 68th of December 2008.
- Workshop on credit and qualification framework in Commerce and Management Studies, at the Faculty of Management Studies and Commerce, University of Jaffna, on 30/10/2007.
- Workshop on soft skill development presented by Mr. Harsha, Fernando on conflict and conflict management conducted by Faculty of Management Studies and Commerce on 15/12/2007.
- Distance Education Partnership Programme workshop and discussion on learning outcomes presented by Dr. Sanath Jeyasena from 17/04/2006 to 21/04/2006 at the Faculty of Management Studies and Commerce, University of Jaffna.
- Distance Education Partnership programme workshop from 09/03/2006 to 11/03/2006 at the Faculty of Management Studies and Commerce, University of Jaffna.
- Instructional design for one-line learning in Sri Lanka was developed and delivered collaboratively by the Distance Education Partnership Programme and Red River College, Manitoba, Canada, in 2006.
Reviewer
- The program review panel of the higher education sector for the programme review for 2020
- Proposal evaluator of ELTA-ELSE, AHEAD, Department level Proposal in 2018
- Reviewer site visit for ELTA-ELSE, AHEAD, Department level Proposal in 2018
- Sri Lanka Journal of Marketing, published by Department of Marketing, University of Kelaniya, Sri Lanka Journal of Business Studies, Faculty of Management Studies and Commerce, 2020.
- International Conference on Contemporary Management, Faculty of Management Studies, University of Jaffna, 2015, 2016, 2017, 2018, 2019, 2021.
- International Conference on Contemporary Management 2017, UOJ.
- International Conference on Contemporary Management 2016, UOJ
- International Conference on Contemporary Management 2015, UOJ.
- Annual Research Conference, University of Jaffna,2010 2012, 2014, 2016
- Research conference on Business Studies Vavuniya Campus of the University of Jaffna, 2018.
- Research conference on Business Studies Vavuniya Campus of the University of Jaffna, 2017
- Journal of Business Management, Faculty of Business Studies, Vavuniya Campus.
- Annual research conference, South Eastern University, 2012.
- Students research Symposium, Faculty of Management Studies and Commerce, UOJ, 2015.
- Reviewer for Journal of Media and Communication Studies in 2015.
- Journal of fine and studio Art in 2015
- Journal of Management Matters, Faculty of Management Studies University of Rajarata, 2018.
- Journal of Business Studies, Faculty of Management studies and commerce, University of Jaffna.
- Third international conference on Dry zone Agriculture (ICDA). 2017
- Updated on May 5, 2026