On August 6, 2024, BBAM 31043 students from the Department of Marketing, led by Dr. S. Rajumesh and Mr. V. Kumaradeepan, visited the Thalsevana Army Welfare Resort in Kankesanturai. The tour, guided by Lieutenant Colonel L.M.P.K.N. Abeysinghe, Senior Operations Manager, provided an in-depth look at Customer Relationship Management (CRM) in the hospitality sector. Students explored various areas of the resort, including the front office, hotel rooms, kitchen, and restaurant, gaining valuable insights into CRM processes, customer care, and fine dining etiquette.
