All posts by: Editor Web

We are thrilled to introduce the pioneering Executive Committee of the Young Marketers' Club (YMC), Department of Marketing, University of Jaffna! This passionate and dynamic team is leading the way with innovative ideas, strong dedication, and a vision that will drive exciting initiatives and opportunities for the future of marketing at our university. Their enthusiasm and commitment will undoubtedly inspire future marketers, foster community engagement, and create a lasting impact on both academic and professional fronts. 🚀 Let’s come together to support their journey and celebrate this remarkable milestone in shaping the future of marketing at our..

To celebrate the unwavering dedication and heartfelt contributions of our retired staff, the Department of Marketing, University of Jaffna, has proudly created a special tribute wall featuring their photos. This heartfelt display is more than just a gesture—it’s a lasting reminder of the legacy, wisdom, and service they have gifted to our department. Their tireless efforts have helped shape who we are today, and their influence continues to guide us as we move forward. Every glance at this wall reminds us of the deep bonds we share and the paths they paved for our collective future. ❤️🫡📸 We extend our deepest gratitude and respect to all our retired staff—you will always remain an integral part of our Marketing family...

Our Creative Sparks: Content Creation Workshop was a vibrant success! 🎉 Organized as part of the Department of Marketing’s continuous efforts to foster hands-on learning, the workshop brought together creativity, strategy, and collaboration in one dynamic session. Led by our talented final-year marketing students, the event focused on exploring content creation techniques, practical marketing strategies, and expert insights that are essential for today’s digital landscape. Participants had the opportunity to brainstorm, create, and share ideas—unleashing their inner creators in a fun and interactive environment. 💡📸 A heartfelt thank you to all the students who participated with such enthusiasm and energy. 🙌 Your passion made this workshop not only educational but truly memorable!..

The Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, recently had the privilege of visiting OmegaLine Ltd. in Vavuniya, providing our students with a unique opportunity to gain valuable hands-on experience in the Apparel Manufacturing sector. This insightful industry visit allowed our students to engage with professionals in the field, gaining practical knowledge that directly complements their academic learning. It was an invaluable experience that enhanced their understanding of the apparel industry, fostering a deeper connection between classroom concepts and real-world applications. We extend our heartfelt thanks to OmegaLine Ltd. for their warm hospitality and for offering our students the chance to explore the industry first-hand. This collaboration plays a pivotal role in preparing our students for successful careers by offering practical insights into the dynamics of the manufacturing..

The Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, recently hosted an enlightening guest lecture for our final-year students specializing in Advertising Management. We were honored to welcome Mrs. Sumangalai Senthuran, the visionary Founder of Greshy Likes Organization, as our esteemed guest speaker. With her extensive industry experience and deep expertise, Mrs. Senthuran delivered an impactful session that explored contemporary advertising strategies, evolving consumer trends, and the creative dynamics that drive successful campaigns. Her real-world insights not only enriched our students’ academic understanding but also offered a glimpse into the practical challenges and opportunities within the advertising landscape. We extend our sincere gratitude to Mrs. Sumangalai Senthuran for her inspiring presence and for generously sharing her knowledge and professional journey with our..

As part of the Creativity and Innovation in Marketing course, two student groups from the Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, recently undertook meaningful assignments aimed at exploring inclusive marketing and social responsibility through community engagement. One group visited the Jaffna Jaipur Centre for Disability Rehabilitation (JJCDR), where they participated in a series of creative and impactful tasks, presenting their work directly to the JJCDR board members. This experience offered students valuable insights into the role of marketing in driving social impact, while fostering a deeper understanding of inclusivity and empathy in the marketing sphere. We extend our heartfelt gratitude to the JJCDR team for their warm welcome and continuous inspiration. A special note of remembrance and respect goes to Dr. Mrs. Ganeshamoorthy and the Late Dr. Mrs. Deivendra for their..

The Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, proudly presents the successful completion of the “Skill Synergy: Mastering Training Meta Tools and SEO Concepts” workshop — a four-hour, hands-on training session held in collaboration with the Asia Chartered Institute of Digital Marketing (ACIDM). Organized under the Digital Marketing course unit, this interactive session was designed to equip our students with practical exposure to essential digital tools and search engine optimization (SEO) strategies. These competencies are vital for thriving in today’s fast-paced and ever-evolving digital marketing environment. From understanding the intricacies of Meta tools to exploring the fundamentals of SEO, students engaged in a dynamic learning experience that bridged the gap between academic theory and industry practice. We extend our heartfelt gratitude to ACIDM for their expertise..

The "Juice Hut" project, undertaken by 3rd-year students in their 1st semester, is a hands-on assignment designed to bridge classroom theories with real-world application. This project involved creating a detailed business plan for a juice bar, including market research, financial planning, and design layout. Students have applied practical skills such as budgeting, supplier negotiation, and customer service strategies to bring their concept to life. The Juice Hut project not only demonstrates their grasp of theoretical knowledge but also their ability to execute practical business solutions and adapt to real-world challenges. /*! elementor - v3.21.0 - 22-05-2024 */.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On August 6, 2024, BBAM 31043 students from the Department of Marketing, led by Dr. S. Rajumesh and Mr. V. Kumaradeepan, visited the Thalsevana Army Welfare Resort in Kankesanturai. The tour, guided by Lieutenant Colonel L.M.P.K.N. Abeysinghe, Senior Operations Manager, provided an in-depth look at Customer Relationship Management (CRM) in the hospitality sector. Students explored various areas of the resort, including the front office, hotel rooms, kitchen, and restaurant, gaining valuable insights into CRM processes, customer care, and fine dining etiquette. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

Professor Shivany Shanmugathas, Head of the Department of Marketing, has been awarded the prestigious Chartered Marketer status by the Chartered Institute of Marketing (CIM, UK) as of July 2024. This honor recognizes her advanced expertise, strategic insight, and commitment to ethical marketing practices, underscoring her dedication to innovation and excellence in the field. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..