All posts by: Editor Web

On September 1, 2024, third-year Marketing students at the University of Jaffna attended a virtual guest lecture on “Refining B2B Lead Generation with Google Ads Best Practices,” presented by Mr. Jathukulan Sivapathasundram from ACIDM. Running from 7:00 PM to 8:45 PM, the session provided 45 students with practical insights and strategies for optimizing B2B lead generation using Google Ads. The engaging format allowed students to learn from a leading industry expert, enhancing their understanding and application of digital marketing techniques. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On August 25, 2024, a three-hour digital marketing training session was held for 45 third-year Marketing students from the University of Jaffna, led by Dr. D. Sangarathas. Organized in collaboration with the Asia Chartered Institute of Digital Marketing (ACIDM) at their Jaffna Training Centre, the session covered essential topics like SEO and SERPs. This hands-on training underscored the value of industry-academic partnerships, enhancing students' practical knowledge and skills in digital marketing. /*! elementor - v3.21.0 - 22-05-2024 */.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On August 25, 2024, third-year Marketing students from the University of Jaffna’s Faculty of Management Studies & Commerce, under Dr. (Mrs.) D. Sangarathas' guidance, conducted a field visit as part of their Digital Marketing course. The visit, involving six MSMEs in Northern Sri Lanka, allowed students to engage directly with local businesses and learn from their digital marketing success stories. This practical experience, part of the ‘Undergraduate Research Experiences (UREs)’ program, enriched students’ understanding and skills while fostering community development. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

Under the guidance of Dr. (Mrs.) D. Sangarathas, third-year Marketing students from the University of Jaffna organized a digital marketing workshop for MSMEs in Northern Sri Lanka on August 21, 2024. In collaboration with the Asia Chartered Institute of Digital Marketing (ACIDM), the "SME Scaling Solutions" workshop aimed to boost digital marketing skills among local businesses. With expert insights from Mr. Sriskanthan Sharangan, the event helped eight MSMEs enhance their digital presence, showcasing a successful blend of academic knowledge and practical application. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On 29th of August, We hosted an engaging session with Mr. Aathithan, Head of Quality Assurance at IBS University, PNG Southern Cross University, Australia. The event focused on leadership, team management, and directing people force. Mr. Aathithan shared valuable insights and practical strategies, making it a highly informative and inspiring experience for all attendees. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On August 27, 2024, we had the honor of celebrating the 92nd birthday of Philip Kotler, the father of modern marketing. The event was a vibrant tribute to his unparalleled contributions to the field. We received a fantastic array of creative works. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

On 22nd August 2024, we were privileged to host a thought-provoking guest lecture on critical thinking, delivered by Mrs. Kalavathy Sanjeewakumar, Director of Academic Affairs at the Asia Chartered Institute of Digital Marketing. The session was specifically tailored to enhance the critical thinking abilities of our participants, providing them with valuable strategies and insights. Mrs. Sanjeewakumar's expert guidance and engaging approach made the lecture exceptionally impactful. /*! elementor - v3.21.0 - 22-05-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image..

We're happy to announce the official signing of a Memorandum of Agreement (MOA) between the Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna, and Ontomatrix Pvt Ltd! The momentous event occurred on December 20, 2023, amidst great enthusiasm from all parties involved. Lighting the oil lamp marked the beginning of this promising collaboration, graced by esteemed individuals including the Dean, Head of the Department of Marketing, Director of Ontomatrix, Ontomatrix’s staff, lecturers, and students. Prof. Shivany Shanmugathas, Head of the Department of Marketing, extended a warm welcome, followed by opening remarks from Prof. N. Kengatharan, Dean of the Faculty of Management Studies and Commerce. Mr. Sanjeev Edward, Director and CMO of Ontomatrix Pvt Ltd shared words of blessing. The MOA outlines various initiatives, including a paid internship program for UOJ students at Ontomatrix,..

Asia Chartered Institute of Digital Marketing (ACIDM), in collaboration with the Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna proudly presents the copyright and publication of 'Marketing Thamilil (தமிழில்)' by Sri Lanka's Leading Prof Nalin Abeysekara and co-author Mrs. Premila Kathirkamar (translation and adaptation).      ..

The event of signing a service agreement between the Department of Marketing and the Northern Chamber of Industries was held on 4th of October at 4 p.m. in the mini board room University of Jaffna.  Vice Chancellor Prof. S.Srisatkunarajah, Dean Faculty of Management Studies and Commerce Prof.N.Kengatharan , Prof. Shivany Shanmugathas Head Department of Marketing, event coordinator Dr.Sathana Vaikunthavasan ,  Poornachandren  Chairman, NCI     K. Premanandan, CEO, NCI, Staff of the Department of Marketing, and Mariam Heger        Long Term Expert,  OAV participated in this event. The Department of Marketing has entered into an agreement with the Northern Chamber of Industries to develop the capacity of SMEs in the Northern Province funded by the Asia Pacific Business Association, Germany. /*! elementor - v3.8.0 - 30-10-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image..