On September 1, 2024, third-year Marketing students at the University of Jaffna attended a virtual guest lecture on “Refining B2B Lead Generation with Google Ads Best Practices,” presented by Mr. Jathukulan Sivapathasundram from ACIDM. Running from 7:00 PM to 8:45 PM, the session provided 45 students with practical insights and strategies for optimizing B2B lead generation using Google Ads. The engaging format allowed students to learn from a leading industry expert, enhancing their understanding and application of digital marketing techniques.
